entranceYandex.Webmaster. Detailed manual for connection and use
In this article, we'll talk about how to confirm the ownership of your site, that is, how to tell the Yandex search engine that you are the owner of the site. Let's see why this is needed and how to add your site to Yandex webmaster.
What is Yandex Webmaster for?
Yandex Webmaster is a separate service from Yandex that is intended for webmasters (site owners). On this service, every person who has their own blog? can confirm the right that he is the owner of the blog. This is necessary in order to track how the search engine indexes the site, when the last time a search robot was on your site, what errors it found. You can track statistics on external links, statistics on queries: what positions does your site occupy in the search results for certain queries. And this is a very small part of what Yandex Webmaster provides.
How to add a website to Yandex Webmaster.
There are several ways to add your site to the Yandex Webmaster service. We will consider registration by placing a meta tag on our site.
But first, in order to use any Yandex applications, you must have a registered mailbox. We will not dwell on this. Everything is intuitively simple there.
To register a website in the Webmaster, you need to go to the Yandex Webmaster service page. Click on the "get started" button On the page that opens, click on the "add site" tab 
Here on the page in the line we enter the url (url) of your site in the form:. After that, the "add site" button will become active, click on it. 
Now you are on the page where you need to confirm the rights to the site, that is, tell Yandex that you are the owner of the blog that you are adding to Yandex Webmaster. You can confirm the rights in one of the 4 ways indicated on the tabs, but we will consider only one: placing a meta tag on our website. Be very careful now! Copy the code that is highlighted in red. 
Now we leave the Yandex Webmaster service and go to the admin panel of your site. Here we go to the tab "appearance - editor" 
Further. A list of files that make up your site has opened in front of you on the right. Here you need to find the file “Header (header.php)” and open it by clicking the left mouse button. 
You see in front of you a text file with code. Don't be alarmed, this is the language your site is written in. Here you need to find the following: tag
Everything. Now click on the "save changes" button and go to the Webmaster. 
Now all that remains is to click on the "check" button. 
And, if you did everything correctly, then general information on your site will be available to you. Verification of rights takes literally about a minute. If the service writes that the rights are not confirmed, and you are sure that everything was done correctly, click on the "check" button again. Congratulations on another successfully completed task! Your site has now been added to Yandex Webmaster.
Yandex.Webmaster Is a kind of Internet explorer in a bundle: you - your site - the Yandex search engine. It appeared in the public domain back in 2007 and has since become an indispensable assistant to the optimizer!
What is Yandex.Webmaster for?
Using the Yandex.Webmaster service you broadcast to the Yandex search engine that somewhere in the depths of the Internet a site has appeared, to which it would be nice for him to turn his gaze.
The starting point, as always, will be the registration of an account in Yandex, in other words, mail, which will become your login. Everything is simple here. =)
Further, the task becomes more complicated. Yandex will need to get confirmation that the site really belongs to you. To do this, a choice will be offered to a number of manipulations with the site, confirming your rights. We'll take a closer look at this point later. In the meantime, we continue to enjoy the sightseeing tour!
Why add a site to Yandex.Webmaster?
In the first block of the Webmaster, "general information", - displays all summary statistics about how many pages of the site are in the search, about its external and. Site visit dates Yandex robot how many pages loaded(it is important to consider that they may be downloaded but not indexed yet) as well.
Information about the site in the Yandex.Webmaster service
Website URL check
In this section of the service, you can check the indexing of a specific page of the site. To do this, you just need to enter its address in the line, as in the picture below:
How to check if a page is indexed by Yandex?
At first glance, the simple functionality of this option can actually be very useful. We will consider the not obvious capabilities of the URL validation function in Yandex in our next article =)
Site indexing
It is important that Yandex index the site correctly and quickly, and also present it in its search results.
To find the desired page and index it, the Yandex robot must get to it. He can do this by going to the desired page using a link from another page of the site. Therefore, special attention should be paid to competent development of the site structure. You can check how Yandex perceives the structure of your site in the subsection Site structure.
Site structure in Yandex.Webmaster
It will not be superfluous to pay attention to the fact which pages are in the search.
Below is an example of how search pages should look.
Subsection "History"
Yandex stores the history of the robot's calls to the site. On tab "Number of requests" you can track the graph of the server response, in other words, the availability of the site pages accessed by Yandex.
Below by opening the "HTTP codes" tab, you can see in more detail what kind of response code Yandex received by accessing a particular page. The green "OK" scale speaks for itself, the blue one with the 3xx parameter is the server response, meaning redirection, 4xx is an access error in the client request, the most common 404, and 5xx is the server error response.
It looks like this:
Checking the server response code in Yandex
Setting up indexing
Competently spelled out map of site Is another important tool for correct indexing,.
All this is needed to improve the speed of site indexing and to properly use the search engine resource allocated for your site.
Site mirror
To prevent the site from disappearing into the abyss after gluing, we set up the main mirror in the Webmaster.
- First, you need to define the main domain, it can be either with the WWW prefix or without. If you do not specify the main mirror, Yandex will choose the main mirror itself, and in this case all links installed on a non-main mirror will simply have no weight.
- Secondly, if you have several domains with different addresses, but duplicate content of each other by 80 percent or more, indicating the main mirror is a matter of vital importance, otherwise there is a chance to be branded as a fraud and completely drop out of the search results!
Search queries
You can see what queries you most often show up in the search by opening "Popular queries" in the left menu. We will come back to the question of statistics and tuning requests for tracking.
Site geography
Be sure to indicate the region of the site in the "Site geography" field, this can significantly affect the results of the search results in the city you need. In addition, Yandex uses different ranking methods when considering regional affiliation.
Site content
Adding text content to Webmaster
Having copied the text from the site and loaded it into the pop-up window, we will indicate to the search engine that we are the author of the content, this will insure us if the page is not yet indexed, and someone cunning has already copied and pasted our works for himself.
Site in search results
The choice of "Quick links" in the "Site in search results" section can only be influenced in a recommendatory manner, since Yandex chooses them by itself, determining the most popular.
However, you can still help Yandex to correctly select the sections of the site you need by using the list of simple tips =)
The "Register Site Name" tool is necessary if you decide to change the spelling of the site address by adding, for example, a couple of capital letters - this will not affect the ranking in any way.
Security
Yandex cares about your safety, so it will notify you if it detects malicious code on the site. The message will appear in the "Security" block.
Management rights
Well, you can delegate the rights to manage the site by specifying the Yandex username in the line, as in the picture below:
Add a user to manage the site in the Webmaster
This will come in handy when you are, so that with our reverent participation, you will perfect all the jewelry optimization settings!
See you soon on the air!
Good day, dear readers!
In this article I will tell you in detail how to add a site to Yandex Webmaster. Here we will briefly touch on search engine optimization: I will explain why resources that have not been added to this service can have big problems in SEO-optimization. Well, let's get started.
Yandex Webmaster is a control panel through which you can see a lot of useful information and at the same time correct some mistakes, positively affecting the position of your resource. This tool is constantly being improved.
The authors bring more and more features to the webmasters panel. For example, using this control panel, you can see the most popular requests for which visitors come to your project. There will also be available information on IKS (site quality index), errors, broken links, etc.
By the way, another good reason for adding your site to Webmaster is access to other applications and services from Yandex. For example, to use the newfangled Turbo pages or connect a resource to Yandex Zen, you will need Yandex Webmaster.
As I said, this tool is very important in terms of search engine optimization. There you can see most of the errors, which means you can easily fix them. The service constantly displays tips that will be relevant specifically to your resource.
For example, if meta tags are missing on the lion's share of your pages, Yandex.Webmaster will immediately notify you of this. The same applies to other common mistakes that are often encountered on young projects.
Connecting the resource to the Webmaster will not create problems for you, it is done very easily and quickly. You just need to go to the service itself, enter the address and confirm the rights. Next, we'll just look at adding a resource to this tool.
Adding a site to the service
The course is presented as a handy resource with step-by-step blocks and homework assignments. All training will take place under the supervision of competent specialists who can always help or recommend.
Quite often, a new site cannot be found in Yandex. Even if you type its name in the search box. The reasons for this can be different. Sometimes search engines simply do not yet know that a new resource has appeared. To figure out what's the matter and solve the problem, you need to register the site in Yandex Webmaster.
What is site indexing in Yandex
First, let's figure out how search engines generally find out about new sites or changes to them. Yandex has a special program called a search robot. This robot is surfing the Internet and looking for new pages. Sometimes he goes to the old ones - he checks if something new has appeared on them.
When the robot finds a useful page, it adds it to its database. This base is called the search index. When we search for something in the search, we see sites from this base. Indexing is when a robot adds new documents to it.
A robot cannot go around the entire Internet every day. He doesn't have enough power for that. Therefore, he needs help - to report new pages or changes on old ones.
What is Yandex Webmaster and why is it needed
Yandex.Webmaster is an official service from Yandex. You need to add a site to it so that the robot knows about its existence. With its help, resource owners (webmasters) can prove that this is exactly their site.
You can also see in the Webmaster:
- when and where the robot entered;
- which pages he indexed and which he did not;
- what keywords people come from search for;
- are there any technical errors.
Through this service, you can customize the site: set the region, prices of goods, protect your texts from theft. You can ask the robot to re-enter the pages on which you made changes. Yandex Webmaster makes it easy to move to https or another domain.
How to add a new site to Yandex Webmaster
Go to the Webmaster's panel. Click "Login". You can enter the username and password that you use to log into Yandex mail. If you don't have an account yet, you will need to register.
After logging in, you will be taken to a page with a list of added resources. If you have not used the service before, the list will be empty. To add a new resource, click the "+" button.
On the next page, enter your website address and confirm adding it.
At the last stage, you need to verify your rights - to prove to Yandex that you are the owner. There are several ways to do this.
How to verify the rights to a site in Yandex Webmaster
The easiest way to verify rights in Yandex Webmaster is to add a file to the site. To do this, click on the "HTML file" tab.
A small file is downloaded. You will need this file now, so save it somewhere where you can see it. For example, on the Desktop. Don't rename the file! You don't need to change anything in it.
Now upload this file to your website. Usually file managers are used for this, but for InSales users, none of this is necessary. Just go to the back office, click Files. Then at the top of the page - "Add file". Select the file you downloaded earlier.
Then return to the Yandex.Webmaster panel and click the "Check" button. After successful confirmation of access rights, your site will appear in the list of added ones. Thus, you have informed Yandex Webmaster about the new site.
Meta tag Yandex Webmaster
Sometimes the method described above does not work, and the owners cannot verify the rights to the site in the Webmaster. In this case, you can try another way: add a line of code to the template.
In the Webmaster, go to the "Meta Tag" tab. You will see a line that needs to be added to the HTML code.
InSales users can contact technical support and ask to insert this code. This will be done as part of a free revision.
When they have done this, in the Webmaster, click the "Check" button. Congratulations, you have registered your site in the search engine!
Preconfiguring Yandex Webmaster
The site has been added to the search, now the robot will definitely visit you and index it. It usually takes up to 7 days.
Add link to sitemap
In order for the robot to index the resource faster, add the sitemap.xml file to the Webmaster. This file contains the addresses of all pages of the resource.
For online stores on InSales, this file is already configured and should be added to the Webmaster automatically. If it doesn't, add a link to your sitemap.xml under Indexing - Sitemap Files.
Check robots.txt
The robots.txt file specifies the pages that the robot does not need to visit. These are shopping cart, checkout, back office and other technical documents.
InSales creates robots.txt by default, which does not need to be changed. Just in case, we recommend that you check if there are any errors in the robots. To do this, go to "Tools" - "Robots.txt Analysis".
Set the site region
On the page "Information about the site" - "Regionality" you can set the region of the site. For online stores, these are the cities, regions and countries where purchased goods are delivered. If yours is not a store, but a directory or a blog, then the whole world will be a region.
Set the sales region as shown in the screenshot:
What else is Webmaster useful for?
On the page "Search queries" you can see the phrases that come to you from the search.
The "Indexing" section displays information about when the robot was on the site and how many pages it found. The “Moving Site” subsection will help you if you decide to install and switch to https. The subsection "Page traversal" is also extremely useful. In it, you can indicate to the robot the pages on which the information has changed. Then, on the next visit, the robot will index them first.
On the "Products and Prices" page of the "Site Information" section, you can provide information about your online store. To do this, the resource must be configured to upload product and price data in YML format. If configured correctly, product pages will display prices and shipping information in the search results.
If you want to improve the visibility of your company in Yandex services, you should use the "Useful services" section. In Yandex.Directory, you can specify the phone number and address of your store, opening hours. This information will be displayed directly in Yandex search results. It will also add you to Yandex.Maps.
Yandex.Metrica is another important tool for the owner of an Internet resource that displays traffic data. Statistics and dynamics of website traffic are displayed in tables, charts and graphs convenient for analysis.
After connecting to Yandex.Webmaster and Yandex.Metrica services, you will receive a sufficient amount of information to manage site positions and traffic. These are indispensable tools for site owners who want to promote their resources in the most popular search engine in Russia.
The next step in website promotion is through the similar Search Console service.
Let's take a look at adding Yandex Webmaster step by step
Step 1. Add the site to the panel (you must have a login)
Step 2. Confirm site rights.
There are four methods available:
- drop the txt file to the root of the site;
- add a meta tag to the home page;
- drop the html file to the root of the site;
- register dns.
Each site creates its own file or meta tag with a unique name.
Note: the main thing is not to forget that the Yandex panel periodically checks the confirmation of rights to the site, so you do not need to delete the file or the meta tag.
Step 3. Configure the Yandex Webmaster panel
What should you pay attention to first of all?
1. Add site region
We set the correct site region, it is very important for the regional ranking of your site.
Through the Webmaster's panel, you can set only one region, but if your site is accepted for registration in Yandex.Catalog, then there is an opportunity to specify in it up to 7 regions that will be displayed.
2. Add site organization
Add the address and phone number of the company. If there are representative offices in different regions, then we add all organizations in all regions.
It is necessary to fill out the organization card correctly and as completely as possible, since it will be used when searching on Yandex. Maps (you can read it - here)
3. Check the robots.txt file for the site
What interesting things can you learn in the Webmaster's panel?
1. Statistics on search queries from the "reverse side"
It is necessary to look at the section - "search queries - query history" - this is the history of changes in the ratio of the number of clicks to the site for the selected search queries to the total number of clicks.
From it, it is visible for each request: For each page of the site, you can find out in what status it is at the time of building the search base, for example
- already known to the robot, but not in the index;
- in the index and ranks;
- excluded from the index, for a reason ....
Useful when pages are dropped from the index for an unknown reason. We advise you to write to the support service to clarify the reasons with specific examples.
3. Additional site content.
For sites of the following types:
- Original texts;
- Auto ads;