entranceSocial network of educators medicine. Medical social networks
Doctors not get used to social networks. According to preliminary estimates, at least 30% of doctors use at least one (or more) social network every day. According to other information, this figure is close to 80%. Numerous social networks are great for promoting the clinics, medical companies and any medical practice.
In general, these are progressive representatives of the MedBusiness, who understand that health care begins today, for most people, it is online. They want to communicate with people, potential patients, families and medical personnel. All this positive parties.
But here there is a dangerous breech, characteristic of social suites. Users will often go online and social networks for professional CouncilBut most will avoid self-visit to the doctor as a patient.
Mainly manifestation more Doctors in social networks are directly related to the presence of time (or its complete absence), as well as simplicity (or complexity) of working with those or other social media. Or then, and then at the same time. But we will not go into small details. It is better to highlight the main nuances who really make work in social networks easier.
Make a visit to social networks into your everyday chart. If you are looking for the easiest way, place your profile on LinkedIn. You can add (and easily correct) information in any social network. Do it when something changes. Despite the fact that the filling of profiles in social networks takes at very little time, you can do it in several approaches - no one forces it to describe everything immediately.
You do not need to be in all social networks. There are about a million social type platforms, but only some are valuable for a carefully thought out plan of advancement. Make a list of the most important sites and work with them.
Your social activity also includes the choice of the platform. Patients are looking for profiles of doctors in social networks, checking their reputation and reviews by constituting a subjective opinion. In addition to the informative web site of the clinic, social networks will become the main sources important information For patients.
Your smartphone with access to the right social networks always have at hand. Social networks mainly suggest that most users are browsing, adding and / or read information with mobile device. Social networks, such as VKontakte, Facebook and others, are created in such a way that the user can easily and quickly use them at any time anywhere.
If you are not in social networks, you depend on the opinions of others. No one will introduce you online in the best light than you do yourself. Doctors who choose the path of "social silence" are deprived of the possibility of additional promotion of their practice and themselves personally, yielding their place to others. (Or worse, they do not have the right to vote in their sphere).
To be socially active - quite naturally for doctors. Success on social networks applies to credibility and promotes the dissemination of information. Perceive social media as just another channel of communication, another way to convey your knowledge and experience, help people.
And the reward will ... Active and continuous use of social networks is the most accessible opportunity to attract the attention of potential patients. The cost of using social network is insignificant, while the potential audience is big. Benefits include attracting new patients, the creation of the community involved, strengthening and increasing the reputation and brand recognition, as well as improved results.
Translation Source - HealthcareSuxCess.com
"The only way to keep health is that you don't like to drink something that I don't like and do what I don't want to do," Mark Twain said. Watching the pages of most medical clinics in social networks, I want to add more and "read boring posts." But content for medical clinics in social networks may be interesting and involving. Denmark Tamashin from CONTEMPIUM gathered headings for groups of medical networks on social networks based on the analysis of pages 20 clinics, whose content is in demand from the audience.
It is interesting to the audience in social networks and will help the clinic:
- Agree, nice when you know your attending physician in advance? In contrast to dry facts (name, age and regalia), you can talk about what the staff has been living in advance. It is interesting for us what others live, even our dentist or administrator from the clinic. But here you need to feel the measure and try not to "overlap" professional information household.
- . Mandatory part of the content plan any clinic. Do not forget to notify in advance about topical promotions and bonuses from your company. Remember the attractive design of the promo-post, immediately showing the benefit of your offer.
- Good and useful. Who helped what helped who helped and when helped. It is important. A simple laudatory post has not been working for a long time and except irritation causes nothing. Therefore, try to give users useful reviews. Of course, health is a very personal topic, reviews on behalf of your patients to publish unethical, but you can place dismandable reviews - users will be able to distinguish a real review from "artificial."
Medical services are not the easiest product. Competition is very high, and in the struggle for customers, many medical centers have created public videos on Facebook and Vkontakte to inform visitors about new services. The company "Ashmanov and partners" conducted a study of this market and found out that the efficiency of many medical centers in social networks leaves much to be desired.
Publications In many groups, the clinics does not imply a reverse reaction, and user questions specified in the comments remain unanswered.
Main problems
We give the most characteristic problems, some of which are inherent in even large network clinics with a large marketing budget.
Separately, we studied what causes target audience Most questions when choosing, to which clinic to turn. Here are most often the following difficulties:
- It is not clear what the clinics differ from each other.
- It is difficult to figure out what is better - the state clinic or private.
- Too much controversial information in reviews due to competitive wars.
This suggests that medical centers have not yet implemented the full potential to build and promote their brands. Therefore, the following factors should be taken into account not only when preparing content, but also when developing positioning.
Informal ambulance site. All Russian ambulance kitchen: News, interesting stories, bikes, directory with addresses and telephones.
Yavrach.ku http://ivrach.com Club practitioners, professional network for Russian-speaking specialists of practical medicine.
Club partners: a number of leading scientific and clinical centers, in particular FNCC DGOO them. Rogacheva, the Research Institute of Emergency Children's Surgery and Traumatology of Moscow, etc. The network is the only Russian-speaking network of doctors recognized internationally.
Medicine.ru http://imedicina.ru - Medical social network Unites in one online community specialists of various profiles, medical institutions, doctors, independent experts, pharmacists, patients, as well as all interested users.
- Fresh news and publications in the field of medicine and health
- Professional community of doctors and medical workers
- Ratings, reviews, comments by patients and specialists about Russian medical institutions
- Video conferences of the best specialists in the field of medicine
- Articles and publications of the best specialists in the field of medicine
- The freshest vacancies of the best public and private medical institutions
Doctor at work http://doktornarabote.ru - one of the largest communities of doctors in Russian Internet. Here you can get a free consultation from qualified doctors.
NovyMedicina.ru http://novmed.net - a unique social network for medical professionals, doctors, students of medical universities, employees of medical institutions, pharmacists, and everyone who, one way or another relates to medicine. Here you can find, as well as add any information to medical topics (video materials, methodical manuals, photos, presentations, or abstracts), cognitive and educational orientation, evaluate, as well as comment.
Medstovka.ru http://medtusovka.ru.
- Learn about events
- Subscribe to magazines
- Chat with colleagues
- Looking for a job
- Publish articles
- Create concilia
- Form a personal library
- Plan your time in the calendar
Doctornet.ru http://doctornet.ru - Communication of doctors for professional topics and on working issues. Conducting meetings and seminars on medical topics. Honey coverage. Institutions of all Russia. Discussion of drugs, diagnoses, disease raising professional level. For patients Evaluation of doctors, expression of their gratitude positive revocation and an objective opinion about the doctor and medical institution.
Savedservice.com https://www.healthkeep.com - Social network on english language. Combines people with similar symptoms and helps them better follow their health, exchanging experiences. Forum where people ask questions about health and are looking for the best treatments.
I am with removal to take part in any discussion.
I just ask to print the goal of the discussion and who will manage this discussion.
I am Shilin Genady Aleksandrovich - a person's work experience was examined personally, 50,000,000 people in the Soviet Army. Driving the "Ecology of Human Consciousness" and the Editorial Council of "Vedic", who completed the creation of a new worldview and a new goal vector for further development civilization in future 2000 years. The work is completed, a training consortium has been created for training the people of Russia survival in the conditions of the global planetary crisis of civilization, which has completed the last task and dependent in a state of aimless existence and extinction of the crowd of illiterate and no one needs.
Doctors are particularly responsible for the occurring psychobiological crisis, as they own the greatest knowledge of the structure and functions that ensure the life of the human body in the biosphere.
Therefore, doctors faster people of other professions can realize the causes of human behavior inside their biological species, that is, the causes of human murder.
So why are you fighting, colleagues "? You think. What will space allow you to turn medicine into the appendage of the American sample market economy?
Commercial medicine will destroy human life. Cosmos created us without money and ensures our life without money - sunlight.
Parposh in the process of discussion doctors ask all participants to answer questions:
1. What biological functions created by space provide personal
human biological life?
2. For what reasons, a man's hunt behind a person inside
biological species?
3. What is the subject of abilities in human civilization?
4. What is the purpose of the Corporation of Doctors in the life of civilization?
5. What does psychiatry study and what is studying psychology?
6. Is it possible to increase the life of a person without having the concept of his process
thinking?
7. Which of the discussion participants wants to start mastering the course of medical
strategic psychology necessary to stop extinction
Peoples of the White Race?
Our training site www.vedich.skeef.ru
Reference analytical materials on how they manage on the site:
www.russia-my.ru.
My Personal Mail:
The sun shines righteous and unjust
So which of you is righteous, and who is unrighteous, colleagues? And can the wrong to survive without righteous and vice versa?
With respect and the wishes of the best success in the discussion - Candidate Honey. Sciences, academician of five public academies, a member of two military community systems, a member of the Russian League of Psychotherapists
- G. A. Shilin