What time to advertise on VKontakte. When is the best time to post on VK

As much as the owners of publics in social networks, there is no better time to post a post. It depends on many factors, the most significant of which are: the type of social network, the audience of the group or public, the topic of the public, and much more.

The ideal posting time for one public or social network in general may turn out to be completely inappropriate for another similar resource.

The optimal time for posting Vkontakte posts

When placing posts on the social network VKontakte, one should proceed from the following factors: the time when the traffic of the social network is maximum, the topic of the public in which the post will be posted, the characteristics of the public's audience (age, interests) and other smaller features.

With the time of maximum attendance on Vkontakte, everything is extremely simple, the largest online is from 19 to 21 hours Moscow time. For most publics, this time is ideal, but not for everyone. For example, in different publics designed for a teenage audience, the time of attendance differs in general. In such public pages, it is best to post posts in the daytime, because it is then that Vkontakte is the largest number of adolescents.

There are also pubs designed for the audience of a specific region or time zone. For example: publics with local news or other similar groups. In this case, you should focus exclusively on the local time.

The optimal time for posting on Odnoklassniki

In general, all recommendations for publishing posts will be approximately the same as for the Vkontakte social network. These resources have the same audience, so there will be practically no differences in publication times.

Optimal time to post on Facebook

With the social network FaceBook, everything is somewhat more complicated, since Russian-speaking users make up only a small part of the entire audience of this resource. Therefore, when publishing your post, in addition to the previously listed things, it is worth considering many new factors that are absent in exclusively Russian-speaking social networks.

If you look at the audience in general, the time of greatest attendance starts at 13:00 and ends at 15:00 Moscow time. English-language posts are best posted at this time. Also, the period of the highest Facebook traffic is perfect for publishing posts that do not contain text (various pictures, songs, music videos) on English-language public pages.

With Russian-language posts, you should follow the same tips as for Russian social networks (Vkontakte or classmates). The overwhelming majority of the Russian-speaking Facebook audience visits the site at the same time as Vkontakte and Odnoklassniki.

Optimal time to post on Twitter

Twitter is less demanding on the posting time. In this social network, high traffic lasts much longer than in most other similar resources. But even with this in mind, you should not publish your posts at random.

It is definitely not worth posting posts at night, at this time the site's traffic is almost minimal, which makes publishing a pointless activity. There are no more specific guidelines for posting to Twitter. Many of the tips that apply to other social media can also be applied to Twitter.

Optimal time for posting on Instagram

First of all, the posting time on Instagram depends on the number of your subscribers. If there are no subscribers other than your friends, it is worth posting at a time when it is convenient for them. You don't even have to try to publish posts during the maximum traffic on Instagram, site users view posts of extremely popular personalities, and they simply will not go to your posts. At the same time, your friends may find it inconvenient to view such posts.

If you were able to gain an impressive number of subscribers (at least a few hundred), you should start publishing posts during the time the site is most visited (approximately from 10 to 20 hours Moscow time). This will increase the number of views of your photos, which will positively affect the development of your Instagram account.

General advice about posting.

• You can find an approximate publication time by looking at popular public pages. You need to find a popular public with a similar topic and choose the same publication time for your public page.
• Do not be afraid to upload posts to different time days. Through trial and error, you can achieve results that most of the most popular resources cannot achieve.

At what time it is better to post VKontakte posts, no one can say for sure. Periodic analysis of activities, reach and advertising response allowed us to calculate two main time periods when the effectiveness of the posted posts will be the highest.

The first interval is from 12 noon to 15, that is, lunch break and adjacent hours. The surge in activity in this interval is due to the fact that on the eve of lunch, many employees begin to kill time on social networks, sitting in their favorite groups, they prefer to combine the meal process with monitoring the news feed, and spend the afternoon in tune in to work, again disappearing among vastness of social networks.

The second period is from 21 to 23 hours. This is the best time for placement, and it is in the evening that the maximum coverage is achieved. Returning from work, people on the go monitor the news feed from their devices, and when they get home they often switch to computers, or they just fall into a comfortable chair along with the phone, continuing to study the expanses of social networks in search of new content posted.

But all this is only averaged data, which depends on the age of the subscribers, their place of residence, hobbies and other factors. Any community has a distinctive audience, different attendance and activity. Therefore, in each individual case, it is advisable to independently conduct an analysis in order to always know when it is best to display this or that information.

Important! Post your posts on Vkontakte not at even hours, but a couple of minutes later. For example, it is good to display a record not at 20:00, but at 20:02, not at 12:00, but at 12:01, etc. Similarly. This is necessary for the reason that posts in most communities come out at exactly the same time, which forces them to compete for coverage in an unequal struggle with hundreds and thousands of other, larger, public pages. If the post is displayed a couple of minutes later, then the peak of posting will pass, and you will find yourself in the feed above the overwhelming mass of other communities.

There is also an opinion that commercial posts are better placed on weekdays than on weekends, since on Saturday and Sunday people devote more time to family and leisure, preferring to put social media aside.

We distribute the posting correctly - a system of 6 points

It is not enough to know the most effective hours for competently building a publishing system. You need to properly distribute content throughout the day. For most communities, with an average frequency of 10-20 posts per day, the following system will work:

1. morning (6: 00-7: 00) starts with positive, simple publications;
2. from morning to lunchtime, posts of average quality are not very frequent, sometimes alternating with strong content;
3. at lunchtime, the quality of publications is slightly enhanced and high quality blanks are used;
4. from lunchtime to evening, medium posts with strong ones alternate again, gradually increasing the frequency of publications;
5. in the evening prime time, it is necessary to use the strongest content and increase the frequency of its posting in order to reach the maximum audience that is this moment actively scrolls through their news feed;
6. the day ends with simple posts closer to midnight (23: 00-1: 00).

Schedule delayed posting

Wherever you are and no matter what happens to you - posts should always go out. One or two days of inactivity of publications may well overlap all the previous long work, so such a situation should never be allowed, and here the postponed post will come in handy.

To help you set up a smart posting process in the community and on the page, there is a timer that allows you to create deferred posts. Thanks to this functionality, you can prepare content in advance, placing it at the best time, and it will go out on the wall on the right day and at specified hours, maintaining the interest and activity of subscribers.

With the help of auto-posting, you can provide the community with material for a long period of time, taking up other important areas of the project's development.

A small parting word

The functionality of the VKontakte social network is quite extensive, and with its competent use, you can facilitate the work of maintaining the community by automating part of the workflow as much as possible. Develop a content strategy, prepare templates, ideas and templates for publication, determine the target audience and the appropriate time for posting, put the content on a timer and start. And remember: the quality of the content is key, because without it, even the most productive hours will be just a bygone time.

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However, different social media platforms may offer you maximum reach and effectiveness at different times. For example, on Facebook and Instagram, it's best not to post at the same time. When you consider multiple time zones, the task of choosing the ideal post times becomes even more difficult.

When planning your publication times, be guided by where the majority of your readers and customers live.

When is the best time to post on Instagram?

The best time for posts on Instagram at lunchtime from 11:00 to 13:00 and after work from 19:00 to 21:00. Most of the users of this social network access the platform from their smartphones, so they are rarely online during the working day.

When is the best time to post on Twitter?

The best time to post on Twitter is at lunchtime from 12:00 to 13:00. The hours before lunch are no less effective.

When is the best time to post on Pinterest?

The best time to post on Pinterest is between 8:00 pm and 11:00 pm. This social network is more often used by mothers, which is probably why they usually post publications late at night.

• Saturday is the best day to post on Pinterest. Sunday is the worst.
• Business hours are not as popular with Pinterest users. Publications at this time attract less attention.

When is the best time to publish videos to YouTube?

The best time to post a video to YouTube is from 12:00 PM to 4:00 PM. Most viewers watch videos in the afternoon, so this is the best time to post content.

• Thursday and Friday are the best days to post on YouTube.
• Many users also watch videos on weekends, the best time to post on these days is from 9:00 to 11:00.

Best time to post 2018

Many webmasters are wondering at what time it is better to post Vkontakte posts. How does posting time affect the speed of page advance? How to choose the optimal time for updating the content to maximize the rate of monetization of the resource? In fact, there are a few tricks here that can help you attract more people without much effort. target audience.

When is it better to post posts in VK so that the traffic of the target audience grows

• entertainment communities - 5-10 texts per day;
• information communities - 1-3 texts per day;
• commercial communities - 3-5 texts per day.

At the same time, you need to correctly distribute given amount posts throughout the day. The results of marketing research have shown at what time it is better to post Vkontakte posts. The most rational way to share content is from 13.00 to 15.00 hours and from 20.00 to 22.00 hours. It is at this time that the maximum activity of the group members is observed. However, here you need to take into account the behavior of a specific target audience, its lifestyle and daily rhythms. That is why the answer to the question "When is the best time to publish posts in contact?" - individual for each community.

ATTENTION! The best time to post on Vkontakte should be chosen taking into account the characteristics of the target audience. For example, texts on computer games or esotericism, it is wiser to publish in the evening or at night, and notes on the pages about motherhood and children - in the morning and afternoon, since then the activity of the target audience is maximum.

What time should I post VKontakte posts?

The schedule for placing content in the group is developed individually. The following algorithm can be used as a template, which is suitable for most communities:

• 06.00 - 07.00 - morning greeting of readers, simple and positive posts;
• 07.00 - 13.00 - publication of posts of medium quality with a time interval of 90 - 120 minutes;
• 13.00 - 15.30 - posting of higher quality content;
• 15.30 - 20.00 - medium quality content with a frequency of 60 - 90 minutes;
• 20.00 - 23.00 - placement of the highest quality content with the attraction of the audience to the dialogue. The time intervals between publications are minimal;
• 23.00 - 01.00 - posting light content.

Publication of VKontakte posts in automatic mode

When working on promoting a VK product, you need to understand that dialogue with users in the thematic community should be ongoing. A couple of days without publications can completely erase all the work done earlier. Therefore, vacations, weekends and sick leave are unaffordable luxury for SMM specialists. But only for those masters who are not familiar with the deferred posting option.

In the community settings, you can find a timer with which deferred posts are created. To do this, you should prepare the required amount of content, arrange it in the desired order, indicating the time at which this or that text should appear on the page. Thus, the interest of the target audience will be maintained without the direct involvement of the content manager.

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The social network Vkontakte offers a wide range of functionality that can remove a significant part of the burden from the community administrator. The secret of success here lies in competently developing a content strategy, preparing templates and templates for publications, studying all the features of the target audience and determining the optimal time for posting.

Many SMMs are very often interested in what is the best time to post in their group. Western colleagues have written a lot of articles about this, drew a bunch of infographics. But all this is about facebook, twitter, pinterest, and not about our VKontakte, in which we spend a lot of time.

In fact, this article is not about publishing posts to your group or public page, and about what time is the best time to advertise in VK communities to attract users to a group or to commercial sites (you sell something)

Probably it is worth starting with the fact that, like on television, there is prime time on the Internet - a period of time in which the maximum number of users is on the Internet. VK also has prime time. It looks something like this

• Activity - users online in the social network VKontakte
• Colour - the redder the more users is online at a given time period
• Spaces- at some points in time it was not possible to receive data from VK
• Data - Russia, Moscow, different age groups (collected separately)
• Time- by MSC

From the picture "14-80" you can see that the general "prime time" starts at 20:00 every day of the week (slightly less on Friday and Saturday) and ends at 00:00.

Activity (the number of online users in VK) begins to grow from 8 am to 4 pm, where it hangs until 8 pm and the growth continues after which, at about 01:00, it begins to rapidly decline until 04:00. From 04:00 to 07:00 the least number of people on the social network is from Moscow.

The general picture of activity is of little interest to anyone, so we will consider the activity of individual age groups.

We are interested in the age groups 22-30, 31-45 and 46-80 and the general group 22-80 ... with schoolchildren, children have not yet learned how to work, except in applications.

Based on the activity of different age groups, it is possible to build template models of user behavior. Approximately it looks like this

... woke up, had breakfast, checked through a smartphone, whether someone wrote on the social network during the night, the way to work, turned on the computer at work, looked into "My News", received the first stream of information for discussion with colleagues at lunch, worked until lunchtime , sometimes distracted by "My News" and a personal, had lunch, after lunch, to enter the working mode, I again checked the social network for new messages, and also quickly ran through the news feed, worked, before leaving work I checked the social network again, road home, came home, tired, washed, ate, at the same time turned on the radio or his playlist on social networks, continued to do household chores, sometimes distracted by answers in a personal, shared a couple of funny pictures for relaxation and a sense of moral satisfaction, watched a TV series or film on a social network, fell asleep ...

Of course, for a more accurate construction of the template, a survey of the group that will be targeted by advertising on the social network (target audience) is necessary.

My personal experience the promotion of the meta-search engine of air tickets showed that users of the social network react to information about air ticket sales (like, repost, follow links) better from 11 to 15.00, the peak of conversions from advertising was at 11: 00-12: 00. At the same time, the placement of advertising in "prime time" did not give the same effect, despite the high activity of users of the social network.

The heatmap shows that the majority of ad bids in groups are placed from 13:00 to 16:00 on weekdays. Most advertisers came to correct conclusion- "prime time" VKontakte is not suitable for advertising, users want to relax and do household chores, and not receive information about tire sales in a group about cats.

In fact, based on the information above, you can draw conclusions about effective posting to your group or public page:

• Understand who your user (CA) is: at what time he is active on the social network, what he is doing, which communities he is subscribed to - create your own user behavior template to determine at what moment and what information he is ready to receive;
• Experiment and analyze. Track everything you can. Data will help build a pattern of behavior

General conclusion