the main / Navigators / SMS with the word "good" will save hundreds of sick children. Foundation "Give Life" and "TV Center" collect funds for treatment Vadim Samkov 6162 Contacts Address Message Send

SMS with the word "good" will save hundreds of sick children. Foundation "Give Life" and "TV Center" collect funds for treatment Vadim Samkov 6162 Contacts Address Message Send

"Continue a joint campaign, the purpose of which is to help seriously ill children. To take part, is enough to send with mobile phone 75 rubles.

Two weeks ago, the first channel told the story of 11-year-old Nikita, who fell under the train. In a few minutes, while reportage went, it was possible to collect the necessary amount for an expensive rehabilitation of a boy in a German clinic. Many television viewers responded to the request for help - and the funds are enough for three more thirty children.

To get along the tennis ball is not always possible - the hand does not listen. But Nikita is not frustrated, because I am sure - it will be quite soon that it will not be easy to beat the dadget, and also to win. The boy goes to treatment in Germany, from day to day the family is waiting for a call from the German clinic.

"Thanks to everyone who believed in Nikita, he is strong with me! We will definitely get better," said Igor Bodak.

Confidence and hope of this family gave the audience of the first channel, sending SMS to number 5541 with the word "good". For the treatment of Nikita gathered a lot of 3.5 million for the family for a family. More recently, he is not what to play, went to walk again. Through pain and tears, every day developed paralyzed muscles.

Nikita fell under the electric train, the blow fell by tangent, the boy dropped almost 10 meters away. Clinic death fell three times, then there was a coma, several operations, almost complete paralysis of the right side of the body, and only 5 percent probability of recovery. He was saved, and now every day he fights for becoming such as before.

Millions of people responded to Nikita's story. Helping him, one SMS, our viewers gave the opportunity to receive treatment and other children.

Looking at this smiling baby and you never think that it has the most difficult disease - a congenital intestinal defect. Next to the Varya is always a dropper - neither drinking, neither there is an independent girl can not. Required substances come directly into the blood intravenously. The parents of a 11-month-old girl dream that she will do their first steps without wires and catheters - they go to treatment in Germany, for Varov, the audience of the first channel collected 3 million rubles.

"At first you do not believe it, and then you already begin to realize, rejoice. We, as soon as they found out that money was collected, immediately began to look for a plane ticket. Immediately wakes up such hope, inspiration," says Andrei Nikolaev.

Ilya is ready to ride a bike for hours, but still it is impossible - too much load on the spine. Make another operation, the money for which is already listed, will become a little easier. At the boy scoliosis. From birth, the spine of the child was twisted at 86 degrees, now it is half less. Every year, up to 14 years old, Ilya needs to adjust the inserted implant. One operation costs 220 thousand.

"Many thanks to people who help us financially, and in general our children, for their contribution to these operations, expensive, without which children cannot live. Thank you tremendous," said Irina Gvozdeva.

The fact that Artem in his 8 years itself, even if not without a support, goes to meet us - already a big victory. And let him quickly get tired, and the rest of the path helps to overcome the grandmother. A year and a half ago, the boy could not even walk, only crawled. He has congenital imperfect osteogenesis, simply speaking - very fragile bones that break even from touching. Such a fragile and at the same time a strong child.

"When after the operation I woke up after anesthesia:" Mom, I want, "I can not. Allowed to give a cookie, I am," I remembers Artem Samuilov.

The necessary operation artem has already done - fractures began to happen less often. But in order for the bones to become stronger, a constant rehabilitation is needed. In the interruptions between droppers, he plays a table football, and dreams with his legs to go on the field. And the grandmother does not get tired of thanks - if it were not for the help of not indifferent people who needed 300 thousand rubles, they would not be collected.

"They perceived, of course, it's like a gift of fate," says Marina Samuelov.

You have a very sociable, movable.

"Movable, yes! I love to communicate with him in general, he argues as an adult. You can talk to any topics," says Marina Samuelov.

In a few minutes, the report about Nikita Bodaka was shown, instead of the necessary 3.5 million, viewers of 1 channel listed almost 59, 31 children will receive treatment for this money. Their parents with difficulty choose the words of gratitude for unfamiliar people who did not leave in trouble

"People who live in the Far East have never seen my boy, give the latest money from the phone. This is a feeling that is hard to convey," says Igor Bodak.

From the beginning of the promotion, the help has already received 924 children. Many more - need your support. Take part is just enough to send from a mobile phone SMS to number 5541 with the word "good" On Cyrillic or Latin letters. The cost of one message - 75 rubles.

From one phone you can send any number of SMS. All the money collected will be treated for seriously ill children. Detailed reports on how funds are spent are published on the Rusfund website. And the first channel will continue to talk about children who need your support, and about those who have already helped.

Foundation "Give Life" presented new service Mobile donations - short number 6162. The room was opened with Beeline; For MTS and MegaFon subscribers, it is also available. The uniqueness of the number is that Beeline subscribers can subscribe to monthly donations. This is the first such experience for Russia.

Foundation "Give Life" presented a new service of mobile donations - short number 6162. From left to right: Olga Tourskieva (Beeline), Chulpan Hamatova and Dina Korzun

About how mobile fundraising in Russia will develop, we asked representatives of operators and charitable foundations.

What is unique to the Mobile Service Foundation "Give Life"

Subscribers "Beeline" available service of monthly mobile donations - for Russia, this is the first such experience. Beeline is negotiating to connect to the program of monthly donations of other operators.

Sending SMS is free for Beeline and MegaFon subscribers. For MTS subscribers - 4 p. (until the end of July 2013); MTS also sews to confirm paid SMS message worth 10 r.

The commission of agents, provider and bank a total of only 5% of the payment.

"Help should be convenient"

The main promise, with which the Foundation "Give Life" created a short number 6162, - "Help should be convenient." As the co-founder of the Fund told on the presentation of the Service Chulpan Khamatova: "From the very beginning, we were looking for ways to reduce the donation procedure. So that people do not stand for hours in line and did not fill a bunch of blanks. As a result, we realized that the most fast way Helping is a translation through a mobile phone. The Foundation had several attempts to negotiate with operators. For the first time we were offered such conditions: 50% operator, 50% of children. "There will be a lot of money, so you do not worry." We did not go for it, of course. Now, thanks to Beeline, the maximum of translated money goes directly to children. "

Now 70% of all donations in the "Give Life" come from private sacrifices. Of these, 81% - Sberbank, 12% - Internet donations, 7% - QIWI payment terminals. A short number, according to Chulpan, will produce a real revolution and in the future, perhaps will become the main driving force of fundraising: "After we have launched a program with Beeline, from May 27 to June 25, more than 1 million rubles were collected. With the fact that there has not yet been any service promotion. "

According to Chulpan, the number is valuable in that it allows the funds to not miss the "pulse of sympathy": "The person works like this: he saw the plot on TV, read the article - and his impulse works - I want to help! It is very important to catch this instant while the person did not forget until he was distracted. In this regard, SMS-donation is the perfect service. "

Dina Korzun, The second co-founder "Give Life", which has been living in London for five years, shared Western experienced mobile fundraising: "Each charity fund in Europe has its own mobile number for donations. Ads with these numbers hang on the streets, in the subway. This is part everyday life Conventional Europeans. For example, I translated 3 pounds, the next day I was called back, they said that they received money, thanked and offered to send the information booklet of the Fund. W. similar services Encossal features. When there was a flood on Haiti, "Red Cross" for 24 hours gathered 3 million dollars through SMS. "

Monthly donations: regularly, but not automatically

Olga Tourskieva, Vice President for Marketing and VimpelCom Business Development (Beeline), told about key features Short number 6162:

This is not an automatic write-off, each month the subscriber confirms the payment. If suddenly in some month you cannot make a translation, not scary - a month later you will come a reminder and the question, whether you are ready to make a donation again.

It does not matter what operator you have, the short number 6162 for all operators is enshrined behind the "Give Life" Foundation.

Scammers cannot connect to a short number, it is completely protected. The subscriber always comes confirmation that he made a donation. Moreover, if you are MTS subscriber or MegaFon, confirmation will come from your operator.

There is the possibility of targeted assistance to the ward of the Foundation "Give Life". For example, on television, the plot about the child was held, and after that we are from the total flow we will allocate donations specifically for it - in terms of translation.

How to develop MTS and MegaFon's mobile charity

We asked two other mobile operators "Big Troika" - MTS and MegaFon, what they have charitable programs and how they see the development of mobile fundraising in Russia.

Anna Smirnova, a leading specialist of the Department of Public Relations "MTS":

About a charitable USSD request * 700 #
We develop a service - USSD request * 700 #. They can take advantage of each MTS subscriber (only individuals). Donations from the Subscriber's account come directly to the Foundation, and what is important, on the same day when they were sent. In contrast to the usual SMS, where donations from entering the fund only a month later.

We develop this project in our program "Give Good!" Together with partner funds: "RusFond", "Creation", "Center for Humanitarian Programs" and the foundation of Konstantin Khabensky. The NGOs enclose a direct contract with one of the providers connected to the "Easy Payment" service, and begin to take donations. The service gives you the opportunity feedback: Funds are obtained additional information About donation: the number of the subscriber who translated money, the translation time.

So far, only Konstantin Khabensky fund connected to the USSD request; We wait when others connect.

About democratism
Previously, the most popular form of charity was in cash, but the future for mobile and online payments. For example, in the UK, a quarter of the population under the age of 35 years no less often than once a year is sent to mobile donations. This is part of the democratization process of charity and opens incredible prospects for funds: every owner of the phone can become a philanthropist.

About fraud
We have our own security service that carefully checks each application for donations. Our partners from Rosno, if necessary, give an expert assessment of the treatment and selection of medicines appointed by the doctor. In addition, partner funds always provide us with the reports on the work done, where it is indicated where the funds went.

On regular donations
We do not seek to create a regular donation service. Because people tend to forget about what they subscribe to. As a result, after 2-3 months, the subscriber can perceive write-offs from its personal account as a fraud and starts to accuse the operator in the illegal write-off of funds. In fact, charity is a spontaneous desire, a person is ready to help here and now, and not after a while.

Peter Lidov, Director of Public Relations MegaFon:

About charity services
We have no special charitable services. But our subscribers can transfer money to charitable organizations through the MegaFon Money application or on the website www.oplata.megafon.ru. At the same time, the commission is 0%.

About fraud
There are two types of mobile charity: in the first case, the subscriber is asked to send SMS to a short number, after which it is written off the amount from the personal account in favor of a charitable organization; In the second, the subscriber lists any amount of funds on the personal account of the needy.

In the case of the use of a short number, we as an operator can help the subscriber find out whether the ratio has a short number to a charitable organization, but in the second case it is problematic. If someone announces a charitable collection and publishes the MegaFon number to translate money to him, we cannot confirm or refute that this fraud - until there are no complaints of deceived customers.

How to recognize "mobile" fraudsters
If the tools are accumulated on the phone number, then for their output through mobile commerce there are standard limits defined by the Law "On the National Payment System".

If the owner of the number wants to remove a lot from the account money Immediately and dissolves the contract with the issuance of the amount left on the personal account, then we can consider such an application to 60 days to make sure that it is really no fraud and complaints of other subscribers are absent.

There were precedents when the owners of the numbers demanded to give the entire amount immediately, explaining the funds by charity collection, but once again I repeat: we check and have the right to issue money with a delay of up to 60 days, so for charitable fees it is better to use other opportunities.

If we face fraudulent schemes that are masked for charity, MegaFon notifies subscribers about the emergence of such fraud on our portal StopFraud.megafon.ru and in social networks.

I want to advise: To make your money exactly get the desired addressee, check with the operator, whether SMS is really on a certain short number refers to a charitable action, and more how much is such a message.

NKO: Mobile Charity Experience

Representatives of several charitable foundations told "Philanthropus" about their experience of mobile and Internet charity.

Alexander Kremenets, curator of the program "Healthy child" of a charitable foundation for assisting children "Children's houses":

The program "Healthy Child" exists mainly at the expense of private donations. Internet services bring us about 20% of funds, mobile services - 3%.

The benefactor sends SMS to a short number by entering the sum of the translation. The company that provides this service takes a commission of 5%. SMS itself for sacrifices is free.

Once the site of the Foundation hacked and replaced the numbers of electronic wallets and numbers for SMS-charity. Now we are extremely careful about the safety of the site and check all the information daily.

Owned Kalashnikova, head of the department for attracting the means of helping the help of "Mercy".

The share of donations through the mobile service is only 3-4% of the total amount of monthly donations. But now we turn to a new, more convenient, system with a single short number that does not depend on whether the services of which operator uses the subscriber. This is a project with a national charitable foundation that provides us with SMS donations for free.

SMS itself will be paid, it is also important to take into account that not all tariffs allow you to list donations.

Through Internet services, we get more than 50% of the help. For example, in the framework of the action "Dari Joy on Easter", we collected 1 million 150 thousand rubles for the wards of our service only for 6 weeks.

Vladimir Berkhin, President of the "Tradition" Foundation:

Most donations come through direct bank transfers, but the mobile services are only about 100 thousand rubles per month. Scammers are not dangerous to us: even hacking, for example, a wallet of the Foundation on Yandex or RBC, they will not achieve anything. Wallet is tied to our bank account, and paper documents are needed to change the binding.

We are very waiting for the emergence of charitable tariffs for mobile communications (when, for example, 0.1% leaves the foundation).

Marina Zubova, President of the Gulf Stream Foundation:

Through Internet services, we receive approximately 20% of donations. Through Mobile Services - 10-15%.

Within the framework of SMS-charity, we cooperate with the National Charitable Foundation. He acts as an intermediary between NGOs and the Operator "Soyucelecom". Connecting the service is free, the funds choose the prefix - the word that the sacrifices write in SMS. Operators mobile communications Take yourself a certain percentage: Beeline - 4.95%; MegaFon - 6%; MTS - 5%. In principle, we are satisfied, because before the operators took about 50-60% of themselves.

Attention! If you have any difficulties with sending donations to 6162 (for example, you received from SMS operator, that the payment cannot be completed), do not be afraid. The fact is that in June 2018, amendments to the Federal Law "On Communications" entered. On it each user mobile number Must be identified, that is, the user's passport details should be tied to each number. To translate donations again using SMS, contact your telecom operator.

The service is available for subscribers "Beeline", MTS, MegaFon, Tele2, Yota, "Flyy" and Tinkoff Mobile.

Send a message to the number 6162 with the amount of donation to the number - for example, 100. The permissible donation size is from 0 to 15,000 rubles. If the number is indicated in words or the message will contain only text, the amount of donation will be automatically considered 100 rubles.

In response, Beeline and MegaFon subscribers will receive SMS on behalf of the Foundation with gratitude for donation. Sending an SMS donation to number 6162, subscribers of these telecom operators automatically agree with the terms of payment and the amount of donation is written off from the account without further confirmation of donation from the Subscriber.

MTS Network subscribers first receive SMS asking for a donation. An exception is an SMS donation during the collection of funds on TV channels: on the day of the issue of the plot, confirmation of donations is removed for technical reasons. After confirmation, the amount of donation is written off, and MTS subscribers receive SMS with gratitude.

Tele2 subscribers receive SMS with a request to confirm donation only after the first donation to the Foundation. After confirmation, the amount of donation is written off, and Tele subscribers receive SMS with gratitude.

Subscribers of the "Flye" and Yota network first receive SMS asking for a donation. After confirmation, the amount of donation is written off, and subscribers of Flyee, Yota and Tinkoff Mobile receive SMS with gratitude.

Your donation will be reflected in.

By sending a donation, the benefactor expresses consent to obtaining information materials from the Foundation in the form of SMS messages.

The cost of sending a message:

Free for Beeline subscribers, MegaFon, MTS, Tele2, "Flyy", Yota and Tinkoff Mobile

The minimum balance on account after writing should be:

0 rubles for MegaFon subscribers, "Flyy", Yota and Tinkoff Mobile
10 rubles for Tele2 and MTS subscribers
20 rubles for Beeline subscribers and for subscribers of MTS St. Petersburg and the Leningrad Region

The commission of agents, provider and bank a total of 5% of payment for MTS subscribers, Beeline, MegaFon, Tele2, "Flyy", Yota and Tinkoff Mobile.

Please note that the operators cellular communication There are restrictions on the minimum and maximum payment amounts.

Minimum amount One payment for Beeline and Tele2 subscribers is 10 rubles, for MegaFon subscribers, MTS, Tinkoff Mobile, Yota and "Flyy" - 1 ruble.

Maximum amount one payment is:

5,000 rubles for Beeline subscribers, Tele2, MTS
15 000 rubles for MegaFon subscribers, Tickoff Mobile, Yota, "Flyy".

Commission Size from Subscriber - 0%

Charitable Foundation "Give Life" and TV Center "TV Center" collect funds for the treatment of two-year-old Vadim Samkov. The boy has a rare hereditary disease - Wiscott-Aldrich syndrome. The only chance for recovery is a bone marrow transplant. There was already a donor. But the operation requires more than one and a half million rubles. The family of Vadim has no such money. Anyone can help.

In his two and a half years, Vadim is not childishly polite and loves designers. Only now to play for a long time can not - almost every ten minutes falls to rest. Vadima Syndrome Viscott-Aldrich, that is, the immunity is practically absent. This is a rare hereditary disease, a genetic mutation, which boys are subject to.

"A completely healthy child was born. Everything was good. The first manifestations of the disease in the form of a rash began from three months. But since there were no more manifestations, the doctors were shirled in general and said:" Well, the child feels well. So. Everything is fine, "Mom recalls Vadim Elena Samkov.

But it was normal quite short. For a year and a half, the baby suffered the first severe infectious disease - an intestinal infection that provoked vomiting with blood, and analyzes showed the minimum level of blood platelets. Now he is generally prohibited communication with foreign world. He lives in sterile box, which can only make mom and then after complying with numerous disinfection procedures.

"We planned the transplantation of hematopoietic stem cells. Transplantation will be carried out from an unrelated, but fully compatible donor. It will actually look like a transfusion of ordinary blood components. That is, we will bring a bag with specially trained cells that the child will receive for some time lapse" , "says a hematologist of the transplantation separation No. 2 FNCC DGOI. Dima Rogacheva Svetlana Kozlovskaya.

Without bone marrow transformation, the baby can not be in any way. This is the only chance for recovery.

"The older it will become, the more heavier it will be sick. That is, we are in disabilities. On this moment We cannot visit any children's teams. That is, if we can't cure him, he will not be able to go to school accordingly. Of course, I want my child to live fully, so that he goes to school to communicate with people. And that this all ever ended, "says Mom Vadim.

In the West, patients who spent such a procedure in time for more than twenty years ago, are still fully lived. For Vadim donor, found in Poland, and he is ready to give his bone marrow for free. But everything laboratory work, Cell fence, transportation and other procedures are 1 million 625 thousand rubles. For the boy's family, this is a huge amount. But everyone can help.

Assistance to seriously ill children. To take part in it is very easy - it is enough to send from a mobile phone SMS to a short number 5541 with the word "good", scored by the letters of the Russian or Latin alphabet.

The cost of one message is 75 rubles. I draw your attention: in response SMS from mobile operator You may be asked to confirm the translation. These are the requirements of the law "On Communication". Please do it, otherwise money to sick children will not reach. But it is your help often - the only hope for hundreds of families to make a child saving operation, put a baby on his feet, teach him to smile, return health and beauty.

Together, holding hands, they seem to guard his sweet sleep. Sasha two and a half years. He just suffered a complex heart surgery, which means that the worst thing for mom and dad behind. There will no longer be unbearable seizures, sleepless nights, pain and tears.

"When I came at 6 in the morning, he smiles, he says to me - Mom. The next phrase was, of course, where dad? Dad where?", - remembers Tatyana Ivanova, Mama Sasha.

They were always there. Tatiana remembers how the husband grabbed her hand when the doctor first told them: Your son has the most complex heart disease, and it can fix it in one place, a children's hospital in Philadelphia. Parents gave everything that they had, but it was not enough. Just at that moment, you appeared in their lives, the audience of the first channel. Millions of saving SMS with the word "good" number 5541 come from all over the world, and therefore, the little heart will fight smoothly.

We would know the audience, as it is not easy for him - so just help my mother collect things. Almost all left part of his body does not listen. Due to the fact that the brain of the kid is developing incorrectly, over time, epilepsy attacks can begin. Mom Friend Marina Mikhailova did not lower his hands, even when his father left the family because of the difficulties began, and still found doctors in Germany, who agreed to help.

Together with my mother believed you. You have collected not only 6 million rubles for the family for treatment. Posts with the word "good" for a short number 5541 had so many that 73 million rubles sent dozens of other lives had already saved.

Among them was Adeline Kovalenko. 4.5 million helped her stand up. The girl made a rare operation, which doctors call "Eiffel Tower": after all, a very similar design is now holding her spine.

"When we put it on the legs, when she got up for the first time in his entire life on his leg straight and went, let him go, but she went to Rovenko, the back is flat, it was not to pass in words at all," Olga Leontyev says with tears, grandmother Adeline.

For his six years, Adeline is surprisingly serious. Almost does not smile and even asks the grandmother not to cry, when she recalls, through which their family had to go.

When Lisa Bal learned that television would come to visit them, he did not sleep all night: closed in the room, helped mom to smooth his favorite dress and promised to be an approximate daughter. Responsive, sociable, it is now she smiles into the chamber, and quite recently she shy up once again to leave the house and cried when the guys from kindergarten were teased. From three years, the right and left half of the face Lisa began to develop asymmetrically.

"One side grows, the other is not ... By the age of 14, the deformation of the face is completely, the nose will be left on the side. Quotas do not give us this thing, believe that the child is freak - and the freak ... They say it's a health interfere ? No. Well, that's all, but it doesn't care about any more aesthetically, "recalls Galina Kosheleva, Mom Lisa.

Helped the generosity of the audience. They did not just collected money for three operations for Lisa, but also presented her hope for simple human happiness. Now Lisa can talk and smile.

"We just never gave her to her in the spirit, we all told her that she had the most beautiful girl. Therefore, it was not particularly complexed yet, neither now," Mom Lisa says with pride.

A whole army of responsive people from around the world. These are you, the audience of the first channel. For three years of the existence of the project, RusFond, you have already saved so many lives, but thousands of children remained. And for them, each of your message with the word "good" is the last chance of which they are so dreaming about.

Since the beginning of the promotion, 1879 children have already received help. But in an expensive treatment, many more people need. List money by bank transfer using payment systems, as well as sending a message to the short number 5541 with the word "good", typing it with the letters of the Russian or Latin alphabet.