Technically, a very simple solution, but in reality you have elegantly hidden large texts on a small site. To read them in full, the user will have to click on the link.

1. Loading speed and adaptability. Now there is a change in the website development market in the world. To reduce the cost of creation, a specialist is ordered to assemble a resource on special constructors. It's cheap and fast. Plus, it does not require knowledge of the code, but there is also a minus.

   The downside is the presence of a large number of unnecessary and junk code. And this slows down the resource. There are several recommendations in this regard:

• Create websites using clean html templates.
• Engage a specialist to minimize junk code.
• Use VPS hosting.
• Remove unnecessary graphics and animations (designers are very fond of this).
• Compress videos and images.
• Landing page optimization for mobile devices.

The last "little thing" especially strongly influences the promotion. We are sure that you have often come across pages where there was no responsive layout. It is unlikely that you bought something there.

Promotion landing page

Now you know about the tricks that will move your resource to the TOP as soon as possible. But, do not expect a miracle. SEO is a long process and for the factors described above to work effectively, several more basic recommendations are required, which will be discussed below:

1. A well-composed semantic core of a one-page page is the basis of all work. The optimal number of keys in the content of a one-page page is about 10-20 pieces. If more, the focus is blurred. And 10-20 keys are enough to describe a specific service.
   Divide the collected semantics as follows: 10% for high-frequency requests (1-2 keys and include them in the url or header), 20-30% for mid-frequency requests (2-6 keys and include them in titles, subheadings), 60-70 % for LF requests that describe specific points in a product or service. Just scatter them around the text.
   Remember that search engines take into account the closeness of the keyword to the beginning of the text and the density of the keywords.
2. Create a Robots.txt file. Check if the landing page is open for indexing, if all directives are spelled out correctly. Create a sitemap and add information about it.
   This point should not be neglected. You can generally entrust the sitemap to create a robot - we wrote about this in one of the previous articles. And Robots.txt is needed to close unwanted sections from indexing. To see what the neglect of this point leads to, type a request into the search engine “Robots.txt megaphone” and read a couple of articles from the search results.
3. External ranking factors. We have already talked about the fact that you should try to maximize inbound links to you. There is a way to enable the creation of an external link at the stage of resource development.
   Just add social media buttons (2-3 is enough). And offer the users a motive, they say, “Since you’re here, make a repost, and I’ll give you a book!”. Add information from one page to search engines. If the company has a physical address, add information about it to Yandex.Directory, Google My Business and other business directories. Place your company contact information on Yandex and Google maps. This will help promote a one-page page of any topic.
4. Commercial factors. Do not forget to include contact information (several options are better). Use numbers like 8-800, card, email address.
   In addition, you can add a callback form to the site. The fewer fields there are, the better. In most cases, one phone number is enough to make a call.
   Price. We talked about how the price indication affects the effectiveness of an ad in contextual advertising. Here the effect is the same - traffic becomes more targeted. Be sure to include the price in the html code. Do not post it as a picture or script.
   Today, landing pages that take these commercial SEO factors into account are at the top of the search engines.
5. There is a whole block of behavioral factors that you need to keep an eye on.

   Time on the site is optimal for users to spend 1 minute or more on the site. Another important metric that is related to the time on the site is the bounce rate (the percentage of users who left the site in 15 seconds). How can these indicators be influenced? Try to captivate the user. Cut a short (50-70 seconds) video where you can summarize your product, service success, or customer benefit. You can also use: photo galleries, an online consultant, a cost calculator and more.

6. Drive conversions. Sites that often click the Buy button rank better. How to increase conversions? There are many ways: download your sales skills (or fire the old one and hire a new sales department), play with calls to action / button colors, test other USPs.
   In most cases, no one knows what is the reason why one buys and the other does not. We can only put forward hypotheses and test them in practice. And that's okay - internet marketing is a huge dynamic equation with hundreds of variables. We can only roughly guess how it works.

Summary

In this article, we described how to promote your landing page in search results. We would like to briefly recall the main points:

• Promotion of a landing page through SEO is a long process. And also labor-intensive and monetary. If successful, this money fights back if the following conditions are met: the products have a long lifespan (if you are testing a niche and you need a quick result or your product is in seasonal demand, then seo is not for you), your product or service has semantics (the site is being promoted by semantics, and if it is not there, it means that your product or service is simply not being looked for), the competition in the subject matter is low (if your rivals are large online stores, then search engine promotion is not your assistant here).
• Competently collecting the semantic core - 50% of success. Take advantage of special services or the help of a specialist.
• Take the time to fill your website with quality and keep track of the time users spend on it.
• Don't forget about the Robots.txt file. You are not just placing the "Privacy Policy" on the site. And users appreciate it when their data is securely stored.
• And most importantly, create websites for people. It is good to please the search robot, but people buy all the same! Good luck to you!

Good day to all! Today I have prepared a very interesting material. While working on this post, I wanted to collect comprehensive information on SEO Landing page in one place. I think I did it ...

Promotion of landing pages is indeed a very interesting and controversial topic. Especially noteworthy is the fact that with such a high conversion, many use it exclusively as a landing page for contextual advertising. And why? Yes, it's just that all attempts to promote are stopped in the bud - by the studio that developed the landing page, by a friend who took part in this, as well as by most of the information posted on this topic in the Internet. How to promote a landing page? - no way, you need a website for promotion, and a landing page for Direct and teasers! This is exactly what 97% of the people with whom I had a chance to communicate on this topic thinks. And after all, they are in many ways, but what a sin to conceal - they are right in almost everything, if we overlook several interesting features, namely: few understand that the same Direct can be a powerful SEO tool and no one for some reason tries to focus on the indisputable advantages of a landing page... And the third thing is working with keys Yes, I've written about this a hundred times already, but in relation to landing pages, working with keywords takes on a new meaning - we may and cannot pull out a landing page for competitive requests (although we can, at the end of this article, you will learn how ), but I assure you, dear friends - every niche has very sweet NK searches... And you don't have to spend money on Mutagen! Just read the article to the end.

Before proceeding with the main narrative, I would like to give one parting word - even if in the first paragraphs you find a scheme that is ideal for you - do not be too lazy to read it to the end, as the approach to promoting the landing page becomes more complicated, I will tell more and more progressive ones. approaches that can be applied from the very beginning!

[VIDEO 2017] About SEO Landing Page Promotion

The first stage is to clearly set tasks

First of all, we need to clearly define the tasks and capabilities of our project. Let's formulate the problem like this - get cheap traffic from organic search- this will be the most successful formulation! Do you think the task is simple? Why, then, do most of the newly minted owners of landing pages and sites in general undertake leading queries in the topic?

We decided to sell teddy bears, so we will promote the request - "buy teddy bears" ... No, we will not promote this request, especially if our sales tool is a landing page! Do you catch the difference ?! No leading queries in the subject matter, you need to soberly assess your capabilities at the initial stage.

We will return to queries later, but now I would like to tell you this ... We have decided on the problem! And here are the ways to solve our problem at the initial stage:

1. Work out in detail the conversion of the landing page. Get the best possible response from your visitors. Apply all the latest conversion techniques. It is the conversion that will become our main trump card when we decide to compete for requests with serious sites (not a typo - just sites). Conversion in this case is our everything - it is she who will help to stay afloat at the initial stages and propel organic matter in the future. Here we do not contradict the main doctrine of search engines - the site should be for people, interesting for people, convenient and fully respond to the query. I'll run a little ahead, but even when choosing the keys, we will choose only those phrases to which our site is able not only to respond well, but to answer, at least no worse than the best sites in the subject, so we immediately reject requests like "product reviews"!

2. Ideally, we need Yandex and Google contextual advertising systems. In principle, Direct alone will be more or less enough! And it is very important - the context must be set up very, very dignified - it is he who will help us get off the ground.

3. As appetites increase, we will need developed accounts in social networks. At least - a high-quality account on Vkontakte. AND Attention! No bots - we need a live account that generates real traffic. In principle, bots can be caught up at the very beginning, so that real people are more willing to join our group. I will not talk about creating groups in detail here - the purpose of this article is somewhat different.

4. The technical part of our landing page should not only be good, it should be perfect, but we'll talk about this in more detail.

5. The semantics of promoted queries should be large enough! Few people know, but each specific phrase has the likelihood of promotion on this site and it is not always possible to catch it by eye. You just need to understand that only a third of the total number of equally competitive requests can be promoted on an average site under average conditions. Everything is rough, but still makes it clear the picture of what is happening. Of course, it often happens that 100% of requests can be pulled into the TOP, but this is rather a special case, especially if we are talking about a young project! Why is that? Yandex itself does not know - its Matrixnet has become so complex.

If you have mastered the information a few centimeters above, we can safely proceed to the main story!

We will work on our advantages

When a small business enters the market, the only chance for it to survive is to focus on its merits (unless, of course, this business offers a product / service that is unique in this region). So in our case - the whole emphasis is on the merits. What are some of the advantages we have in comparison to large sites in organic search results? Well, the first and most obvious one is conversion, in other words - we can, must and will respond to the requests put to us better than the surrounding sites. Sites never monitor their traffic - if we look at the statistics of requests - 99% of all online stores there just have mountains of junk traffic that not only do not bring money to the site, but also drag it to the bottom! We shouldn't have such traffic. In practice, this means that in the same Yandex.Direct we will not run very cheap requests that give a bunch of rejections. We only need high-quality traffic that will settle on the landing page and turn into money, even if at the initial stages, clicks on such requests will cost a lot. In any case, working correctly with an ad, we can always get a good CTR, and with it a cheap click.

Our second advantage will be mobility in all understandings of the word. On the one hand, the site must be fully displayed correctly on mobile devices (have an adaptive layout), and on the other hand, we can easily and naturally introduce the most advanced layout technologies on the landing page, which not every online store can afford due to the elephantine nature of architectural transformations.

And our last plus (it should be taken into account even at the stage of LP development) is unrivaled speed. After all, we simply will not have a garbage-laden, ever-lagging database, which is an integral part of almost all modern sites. Personally, I recommend that you completely abandon the use of CMS - with the proper level of customization, we can easily get the smartest site in the niche, but this imposes certain limitations - no complicated graphics ... Fortunately, modern HTML and CSS tools allow you to work wonders even without using images.

So, the 3 whales on which the landing page SEO will hold are:

1.conversion

2.mobility

3.speed

And to these 3 great whales it is worth adding an elephant - correct elaboration of semantics, for now, a few words about technical optimization.

Brilliant technical optimization

The first thing to start with is for search engines. I think everyone understands that our landing page simply, by definition, does not have such problems as duplicate pages, broken links, and so on.

But despite this, our site must fully comply with the requirements of search engines:

1. a robot must be configured, in which the sitemap and the main host are indicated, the directives for Yandex are duplicated

2. There should be an XML sitemap, although it makes almost no sense

3. WWW mirrors must be glued together and a redirect set up

4.the 404 error page must be configured

5. All seo tags (title, description, keywords, h1, h2-5) must be present

6. Favicon must be present

7. The site must have at least Yandex Metric installed

With this, everything is extremely simple, but it is important, understand - we have a very small site, and Yandex does not treat such sites very well, and for it our project is another potential doorway. The reason for this attitude towards landing pages is extremely simple - every day millions of such one-page pages are created in order to manipulate search results, and therefore Yandex keeps an eye out.

Modern technologies

But this is already a very important point! Our landing page must be equipped with the most modern web elements. These include:

1.responsive layout

It is she who will greatly reduce the bounce rate when switching from mobile devices and when viewing the site by users with a non-standard display resolution. Also, in itself, the presence of adaptability gives a good bonus in the results of Google, which the latter officially acknowledged. It is likely that in Yandex, the mere presence of adaptive gives a bonus in ranking.

2. Shema layout (micro-markup)

Microdata has been actively and for a long time used in Google search results and every day more and more actively in Yandex. The site snippet with micro-markup elements looks much more attractive, which noticeably increases its CTR in the search results, and with it the external PF of the site.

3. High speed of the site and content generation

Speed ​​comes first

The next important stage in the preparation of our page is the display speed. Firstly, you must have a nimble hosting, and secondly, the site must fall into the green line for both stationary and mobile devices in the Google test. Test

We select high-quality NDT requests

Our website is almost ready. Now you need to find low-competitive words. I described this process in sufficient detail.

It is worth giving some explanations - in that article I proposed a rather tricky way to assess the competition, in fact, it is much easier to use the Mutagen service after the collection and initial screening.

And it's even easier to use the KEI formula for the Key Collector program, which gives a result almost similar to Mutagen:

(KEI_YandexMainPagesCount * 6) + (KEI_YandexTitlesCount + KEI_GoogleTitlesCount) + (KEI_YandexDocCount / 73000)

Optimization for NDT

Next, we need to prepare a text for our NDT requests. Everything is extremely simple here - for queries to reach the TOP, you just need to mention each of them once in the text. The most important thing here is not to over-spam, although in our particular case it is not so scary, tk. even if we inadvertently create strong spam - higher frequency, shortened versions of our queries will be filtered... Remember the simple rule - we mention 1 request 1 time, no more.

We will talk about detailed text optimization at the stage of promoting SK requests.

Landing page is made for context, so let context help your SEO

So, we have everything ready, but I bet that our newly minted project will get into the index with a huge creak. You can, of course, buy links, but still this is not the best option for a landing page, that would be a website - another matter.

Here we need Direct. We pour Direct on the site and more and fast indexing is provided to us. At this stage, it is not at all important for which requests there will be visits, the main thing is that there are not many refusals for them. How much is that much? If we average everything, then I can say that 20 or more percent is no longer the best indicator, especially since high-quality PF will become one of the main promotion tools in our case.

In addition to Direct, you can also use links, all the more so - Yandex has officially announced that links are working effectively again! (this is exactly what I predicted when Santa Barbara started)

Analysis of the situation, adjustments, work on failures

Now it's worth taking a little break. During this time, we have to work out in detail the conversion for the site and Direct. It's best to use A / B testing here. Traffic from contextual advertising must hit the target. If people are happy, then they will buy much more willingly. Your goal at this stage is to start getting stable contextual traffic that will give a minimum of bounces, ideally less than 10%.

A little more than a month will pass before you yourself will not notice that many requests will already be within the visibility limit, and it is in Yandex. Things will get a little worse on Google, but that's only because we don't have links yet.

After a while, it is worth buying some quality links from the GGL with the correct anchors. 20-30 pieces will be more than enough. Sapa is also very useful, but it still takes experience to work with.

At this point, carefully check the bounces for organic traffic. Here the average indicator for commercial requests is 18%, we should be much better if we are going to compete with sites in the search results. Study the sources of failures carefully and work them out. Of course, you can just wind up behavioral ones, but what we need is for the site itself to give good PF, otherwise all further work simply does not make sense.

Having done everything described above, you can be sure that the snowball is running- we have traffic from Direct and organic, which not only brings customers, but also makes our site more and more interesting from the point of view of search engines every day

Moving on to the UK - preparation

This is where the fun begins. To be honest, the SC is the maximum to which we can jump, tk. VK promotion on landing pages is already pure extreme and almost beyond fantasy, but we'll talk about this below.

With NK queries, everything was very simple ... We deliberately chose such queries to which no site on the Internet could answer better than us. And the search was quite expected - it gave us worthy positions for these queries.

But NKs alone won't get a lot of traffic! Why? - everything is simple ... If it were a website, we could work with NK until old age, expanding and expanding our website indefinitely, processing hundreds and hundreds of new requests. On the landing page, this is impossible, unless, of course, after a successful experience with NDT, you decided to convert the landing into a website.

The basis for the promotion of our project will be precisely the requests of average competition or those that have a value of competition up to 25 according to the Mutagen version (or according to KEY).

And the first step on the way to new heights will be the painstaking setting of Direct for the selected SCs, but first things first, because the requests must still be selected

The basis here will be the correct selection of these very SK

In addition to the level of competitiveness of the request, here's what you should also pay attention to - the average number of pages of sites in the TOP. More precisely, not so - in the TOP there must be at least 1 site with less than 200 pages, and preferably less than 100.

If this condition is not met, promotion is still possible, but its probability becomes much lower.

Don't pick too many queries. Optimal - 10 or less

Setting up Direct for requests of an average level of competition

Now we have to squeeze the maximum out of the Yandex contextual advertising system. For each of the queries we select, we must have a perfectly customized ad with well-targeted targeting. We will change the ad text until we get the best CTR possible. After all, it is profitable for Yandex to show a site at the top on which there are a lot of clicks, which means that the return to the pocket of a search engine from such a site is the highest.

Having received a good CTR and having worked out in detail on the site refusals for requests, we will get a completely natural, safe and very effective cheating of behavioral factors for our selected requests, and this is already a huge step on the way to our goal.

Subject coverage width

Now it's time to use one of the secrets of modern SEO - the breadth of the topic. This thing allows you to pull out quite competitive requests on weak sites, practically without using a link and PF markups.

Yandex has a conventional understanding of every topic on the Internet. This includes the query base itself (tails from HF) and similar words and search suggestions and some other sources. That is, Yandex at its level conventionally imagines what belongs to a particular topic. And note - sometimes this does not quite coincide with reality, but in the overwhelming majority of cases it does.

And it is from here that the phrase to bring something new to the subject comes from, but this is already a topic for a separate post.

We need to make a mind map for our topic. You will have to study Wordstat, organic search and search suggestions for various tails from the main query. It should be said right away that in this case we do not have the slightest moral right to neglect any directions, for example, very often and in many topics we can meet requests like “... with our own hands” - we will simply have to use them.

After we imagine a topic map, it is necessary to prepare a text on the basis of this map that will briefly describe our topic, but describe it as extensively as possible, without missing a single branch.

Now this may seem like an unrealistic task to you, but take my word for it - for me copywriters have already prepared not a single dozen of such texts, so everything is more than real.

Setting text relevance

So, we covered the topic completely, but I bet that on the way we got just wild text spam as a bonus, and for SK requests this is already a significant problem, but do not despair - about half an hour of your time and text spam will be done once and for all

So we have rental links, perpetual links, and social signals, but that's not all. We need the most diverse link profile, and without links from forums and communities, there is nowhere in this case. Especially for these purposes, crowd marketing was invented, which, by the way, you can order through me.

The methods described above will be quite enough for some requests of average competition, but not for all. Constant monitoring of positions is very important. And if after 2-3 months from the moment you did all the manipulations described above, some positions did not go beyond the TOP 50, they should be abandoned.

Cheat PF

I'll tell you right away - this tool very effective in Yandex and much less on Google. But it is necessary to wind up both Yandex and Google at the same time so that there are no problems with Yandex. Now read and understand the following axioms carefully:

1. filter for wrapping PF is not a myth. And this filter is the most brutal Yandex filter. - this is understandable - Yandex is very unhappy with the fact that behavioral ones are being screwed up, because their influence on the search results is enormous
2. The filtering probability can be easily reduced to 5-10% and you do not need to have expert knowledge in the field of SEO for this. It's enough just not to "get burned"
3. in our case (when the natural PF of the site is very high) the risk of falling under Yandex sanctions becomes even less

For PF cheating, I personally use the Userator exchange. It's up to you to cheat behavioral or not, but you should definitely take into account the fact that when promoting a landing page, some words will turn out to be beyond our strength without using markups.

What else can you use

It is not uncommon for a landing page to create groups in social networks. And we can use these groups for SEO purposes. VK and FB groups are best suited. There is only 1 requirement for groups - their community must be real, capable of generating real human traffic.

Also, the groups should have a name similar to the promoted search queries.

Next, we just need to force traffic from the group to flow to our landing page and not give refusals. Ideally, traffic should come to your site on a daily basis. To do this, you will need to regularly post interesting messages and news on the wall of the group, as well as promotions that will encourage users of the group to go to your site.

In addition to traffic from groups, social factors such as user posts on their pages with a link to the site, tweets, likes and other types of mentions are also important. To manipulate them, at a minimum, you need to place the main social media buttons on your landing page.

Conclusion

In conclusion, I would like to say that it is quite possible to promote a landing page, the main thing is to set feasible tasks and fully use your advantages. The feasible tasks include the requests themselves, which we will promote. It's not worth taking on VK - the budget will simply be drained, but most of the correctly selected NKs and even some ICs can be quite successfully brought to the TOP and receive traffic. And note that the value of traffic for us will be several times higher, because the conversion of the landing page is on average 2-3 times higher than that of a high-quality website. That is, to achieve the same result (sales level), we need 2-3 times less traffic. And it is 10 times easier to follow the landing page, adjust it to the constantly changing search algorithms than the website. On my own I want to say 1 simple thing - for the promotion to be successful, the page itself must fully respond to user requests, be of high quality and modern.

But you shouldn't delude yourself here either, otherwise after reading this material you may get the opinion that moving a landing page is much more profitable than a website! No - not more profitable and not easier, but much more difficult! Many sites made "from the bulldozer" are at the very least, but they can be promoted. But a well-made and optimized website will grow even on its own, without any link buying and text optimization. And in a few years, it will completely independently reach a decent level of traffic. With a landing page, you will never be able to do this - in order for it to start receiving traffic from organic search, it must not only be good-looking, but you will have to carry out an extensive set of optimization work on it. Plus - search engines are initially extremely suspicious of this kind of sites, so any careless action and you can easily get a filter, which would not have happened with a regular site!

If you were interested in this material, I will be glad if you become a subscriber to the blog.

You can also order from me.

You've probably already noticed that a lot of selling landing pages rank pretty well in search engines and bring their owners good traffic. So how do you create your landing page to get quality SEO traffic, and how do you place contacts on the site?

The basis of SEO is texts.

If you want to receive natural search traffic, then on the Landing Page, there must be well-formed text blocks with the entry of keywords.

Search engines use the BM25 algorithm to determine if a document matches a search query.

This algorithm has a modification of BM25F, the difference is that Title, Description, H1-H6 headings, text on the page and link texts are analyzed separately. Details can be found on Wikipedia.

What do we have to do?

1. Fill in the meta tags correctly

• Write a competent title Title, the optimal length is up to 80 characters;
• Fill in the description of the Description page, the optimal length is up to 200 characters;
• Enter keywords in Keywords.

For example, this page matches the following queries:

• landing page promotion
• seo for landing page
• seo promotion landing page

Title will be correctly formatted like this:

How to prepare a Landing Page for SEO promotion? Expert advice.

Let's make the Description like this:

Expert advice on how to prepare your Landing Page for SEO promotion. Study our recommendations and implement on your project.

2. Don't try to cover all search queries with your landing page. Choose 2-3 requests and make clear descriptions of the page, as well as think about how to arrange contacts on the site.

In order to promote other requests, you need to use duplicate pages or information pages. A content management system, for example ModX, will help in resolving the issue.

How To Prepare Your Landing Page Text Content For SEO?

3. The descriptor must be formatted with the H1 tag and have keyword entries.
4. Fill out the rest of the headings with H2-H3 tags;
5. Company block for 500-700 characters - serves as a great place to include keywords.
6. The ALT tag in the pictures will also increase the relevance of the page to search queries. Create a unique picture for your landing page and place it next to your company description. Spread this picture on the Internet and it will start ranking in the search for pictures for the desired keywords.
7. Use keywords in the texts of links to internal pages.
8. Answer Block for Questions is a great text trigger. Don't use hidden content. The text should be visible.
9. Testimonials - Another place of text on the landing page that should be used for SEO purposes.
10. Do not duplicate the same texts of the Questions and Answers and Reviews block on different pages - this reduces the text uniqueness of the pages.
11. If you want to attract maximum traffic, then you need internal pages for informational and commercial requests, which can be placed in the Blog and additional sections of the project.

All SEO tips and how to design the contact page on the site in the prepared infographic below.