How to improve your position in Google. I share my experience - how to improve positions in search engines

by Terri Seymour (c) 2012

Translation: Anatoly Skalsky

Google is the most popular search engine in the world today. Today this search engine has become dominant for finding information on the Internet. This is why, as a website owner, you want your resource to rank high in the search engine rankings.

Google is constantly changing and evolving, so you need to be aware of all the innovations. For example, a recent algorithm change called "Panda" caused many sites to suddenly drop in rankings.

Google's mission is to provide the highest quality information for every user request made. And this is the main principle on which this search system is based.

In order to do so, there are many things that you must do and many that are not worth doing. About them below.

If your site has a "hodgepodge" or clutter with ads, then this can lower the ranking position. Google considers ad overload to be a sign of a "bad" site. And remember, Google's goal is to bring sites that are useful to the user to the top of the search results.

2.Google Webmaster Toolbar

It is very important to have an account with Google Webmaster, as this panel has all the variety of functionality that will help you improve your position in the search results. The Google Toolbar can help you monitor page position and also find sites you link to or sites that link to you.

3. Relevant and high-quality content

One of the most important things to do to search engine optimization- this is the provision of the site with high-quality content with relevant keywords for which you want to be in the search results.

Quality is always more effective than quantity, so don't post a ton of low quality articles on your site. Make sure that the articles you publish are relevant to the topic of your site and contain useful information.

4. Google +1 button

By registering in Google plus and by adding the Google + button to your site, you can thereby also raise its position in the search results. Since the level of importance and usefulness of your site is one of the key points that Google takes into account when ranking. The more pluses you collect, the more user interest Google will notice and the higher it will raise you in search results.

5. Become a blogger

If you haven't already, then add the blog to your work website. Blogging is extremely effective method improve your position on Google, as a blog is useful in two ways.

First, many pages of relevant, quality, keyword-rich content will be added to your site to get noticed by Google. The more quality pages are indexed, the more chances you have to be on the first page. And secondly, a blog can increase the number of quality backlinks to your site.

Inbound link quality is a great way to gain visibility in the eyes of search engines. Webmaster Leaving Comments on Blogs High Quality- to some extent fulfills this task. Always use keyword-rich posts and use appropriate keywords for your links.

As with many aspects of internet marketing, social media plays a large role in SEO. Be active on your pages social networks... Don't let them lose their freshness. Participate in discussions, post new information regularly, and attract visitors.

8. Keyword analysis

Keywords play an important role in search optimization, but using the wrong keywords can do more harm than good. Be sure to do keyword research to understand what search phrases people are using to find your site. Google offers a keyword tool for this called the Google Keyword Tool. This free tool will give you a list of keywords and tell you how often they are requested by the user.

9. Hidden text

Hidden text is the text displayed on your site to robots search engines but invisible to visitors. The most common way to do this is to set the font and background to the same color. This is done in order to add a large number of keywords for search engines without making the content seem overwhelming to its visitors. Do not do that. Google will recognize this manipulation and may fine your site.

10.Poor link placement

Inbound and outbound links can be helpful if you follow the proper steps. Don't link to everything. Be very selective and only link to sites that are relevant to your topic and contain quality content. Stay away from sites like Linkoferms - sites that contain a huge amount of useless links.

Check your internal links regularly to make sure they are not broken. It is also undesirable to contact low-quality sites and sites containing spam. A few years ago, the number would have helped you rise, but now it's only about the quality of links on the right sites, and NOT about the number.

Getting high rankings on Google is the goal of every webmaster. This can be achieved, but you must be consistent and keep up with the evolving algorithms. google search.

Local search results can appear when a user searches for stores or company offices in the vicinity. For example, if you enter the search term "Italian restaurant" with mobile device then you will most likely see local results. Google will suggest several closest addresses that match your request.

You can improve your company's position in these results by using the service Google My Business.

Is your company not showing up in search results? Provide more complete and accurate data about her

If your company does not appear in local search results, add details about it in the service Google My Business and update them in a timely manner. Read how to do this later in this article. This will increase the chances of your information being shown on Google Search and on Maps to nearby users.

Advice. To change the data of several addresses (10 or more) at once, create.

Enter complete information about the company

Local search results show companies that best match the user's query. And it's much easier to determine the degree of compliance if you complete your business profile on Google My Business. Then potential customers can find out what you offer, where you are and what hours you work. Include the category and attributes of your company, its address and phone number. If any company details change, be sure to reflect this on their profile.

Confirm addresses

Verify the details of each store and business location so that it appears more frequently in local Google search results.

Specify opening hours and update them in a timely manner

Up-to-date information on company opening hours (including holidays and promotions) will allow your customers to plan their visits to your stores or offices with confidence.

Read reviews and respond to them

By responding to customer reviews of your company, you show them what. In addition, deployed positive reviews users will increase the rating of your company and attract even more visitors. You can create a special link to add reviews.

Add photos

By uploading pictures of your products, shop windows or office interior, you will clearly tell potential customers about your business. High-quality and informative photos will help users make sure that you are offering exactly what they need.

How Google Ranks a Business in Local Search Results

Your position in local search results mainly depends on relevance, distance from your store or office, and company visibility. The combination of these factors makes it possible to select the most useful information. For example, a search algorithm may determine that a distant company more closely matches a user's needs than a nearby one.

Relevance

Relevance is the degree to which a search query is matched. In order for Google's algorithm to determine it most accurately, add comprehensive information about your company.

Distance

This measures the distance from your business to the location specified in a search query, or to the user's location, which Google calculates based on the available data.

Notoriety

The popularity of the company outside the Internet is also taken into account. For example, famous museums, large hotels and popular brand stores tend to rank high in local search results.

Popularity is also influenced by information about the company on the Internet (for example, links, articles and directory entries). In addition, reviews on Google are taken into account: the more reviews and positive ratings a company has, the higher it will appear in the list of local search results. The ranking is also influenced by the position in the organic search results, which will help to increase the search engine optimization technologies.

We cannot artificially increase the rating of your company in Google services- neither paid nor free. It is calculated using algorithms designed to ensure equal opportunity for all entrepreneurs. Details of these algorithms were not disclosed.

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Greetings friends. As the results of a survey of my readers have shown, the most exciting topic for the minds and hearts of webmasters was the topic of search engine promotion and seo techniques. It is not surprising why we create sites in most cases? True, to make money with them.

Earnings from a site directly depend on the number of visitors, which in 99% of cases also depends on the site's position in the search results.

Few of us want to buy our own traffic in contextual advertising and other similar tools - it is very expensive and suitable for few. And even those who are suitable still dream of free traffic =)

So, today I will share with you several methods I have tested on how to bring your site to good positions in search engines. They do not give 100% guarantees that you will immediately get into the top 3 of Yandex for high-frequency keys, but they will significantly increase your chances of getting through at least the 1st page and will definitely help to improve your positions for key queries.

7 methods to improve the position of a site by keywords in Yandex and Google

To begin with, it is worth identifying the main points. We promote sites using a set of measures for search engine optimization - the very same seo. It can be external and internal.

External optimization the site is work on the side - the purchase of links, all kinds of runs, article promotion, various services etc. As a rule, financial investments are required.

Internal optimization this is, accordingly, work on the most promoted site, which often does not require investment, only knowledge and time are needed.

It would seem that where money is spent and the effect should be greater. But according to my observations, it is the internal optimization of the site that has a decisive role, the external only successfully complements, but not vice versa, so I pay much more attention to it. Now let's get to the point.

Ways to promote a website by keywords in search engines

1. Maintenance of the site code. You cannot imagine how many projects, good, interesting, promising sites, suffer from the fact that people do not pay attention to technical details. Something that is not visible to the naked eye, but that definitely affects the position of the site in the search results. If you use a template for wordpress on your site and have never looked into its code, then rest assured that there are many errors and shortcomings, both minor and critical.

Of the most common mistakes that I encountered in my practice:

• not a valid code. checked is elementary, do not forget to set html5 in the settings, otherwise you will be horrified by the number of errors =)
• overloaded with scripts, non-working or incorrectly working scripts
• incorrect or outdated layout, layout errors, crooked style sheets
• no adaptation for mobile systems, which recently also affects the position of sites in search
• incorrect arrangement of elements in the code, for example a sidebar in the code above the content or a broken heading structure - H1-H6 tags are used anywhere and at random, on one page they can stick 3-4 H1 headings, etc.
• long loading speed, overloading with heavy elements, scripts, lack of caching and code compression plugins, use of heavy images or animations, slow hosting, etc. In general, I noticed that the speed of loading a site is one of the most important factors for the growth of its traffic and positions. You can check how fast the site is loading with a google tool. There you will also find tips for optimizing download speed.
• malicious elements - both in the template itself and in plugins can sit malicious code, viruses, hidden links, which can ruin the project in the bud. I strongly recommend checking templates for any special dirty tricks. plugins such as and the entire site with anti-virus services, such as AI-Bolit.
• incorrect engine settings - no cnc, Cyrillic urls, replytocoms, etc.

All this can occur even in the most expensive and cool templates... As a rule, templates are made so that the buyer would like everything outwardly, it was beautiful and interesting, but how it all works from the inside, few people think about when buying.

2. Relinking. These are the so-called internal links on the pages of the site, which distribute the weight of the link mass throughout the site and saturate the pages with anchor links. Due to this, you can improve your position in the search results quite well, especially for low-frequency keys. At the expense of an illiterate one can only make it worse.

For small sites, you can use the manual method - put 1-2 links in the text of the article to pages similar in topic. For projects with many pages, automated methods are used - these are special. plugins or self-written scripts. But even in this case, manually added links will not be superfluous - among other things, such links provide natural transitions of visitors within the site, which improves behavioral factors and also has a beneficial effect on positions. Works one hundred percent - verified on this blog by experimenting with linking.

3. Content optimization. This is direct work with text and images. Perhaps the most important point. When creating content, it's important to understand that you're not just creating content for search engines, or just for readers. Content is created for both readers and search engines at the same time, it is important to combine it if you want the pages to come out in good positions.

Sometimes you have to look for compromises, for example, article titles, should they cling to the reader or should they first of all tell search engines the exact information about the essence of the article?)

You must use headings and subheadings in your text, and in the correct order. You will need to use lists and selections. You will need to add pictures or videos. And a lot of other things. Even if you think that all this is not important and will only distract attention from your ingenious writing, you still have to =)

Do not forget about the technical details - the content must be unique and of high quality, without errors and in essence, the text size is at least 1500-2000 characters, the correct introduction of keywords without spamming, using synonyms and dilution, correct headers and keys, use for prescribing the title and description tags both for the text itself and with pictures, etc. Pages should be easy to read, the most important thing on the page should be highlighted somehow ( headings, font size, bold, underlines, graphics, pictures, etc.), so that the eye clings not allowing the visitor to float to other sites.

4. Robots, cnc and sitemaps. With sitemaps, everything is clear - I installed the plugin and it will do everything for you. too short to do. C is also clear - copied pasted and now our links contain some kind of semantics and not a random set of numbers and letters. But with robots.txt, not everything is so simple. First of all, this file is needed to deal with unnecessary duplicate content, which is abundant in WordPress. But you can't just copy from another site and be 100% sure that it will work for you as it should. It's like giving out clothes of the same size to all people - it will hang on someone, it won't fit on someone.

Why it happens? Because the correct setting of the robot depends on many factors - what kind of template you have, how the CNC is configured, what internal structure the site and the level of nesting of content pages, whether there will be unique content on the pages of archives and catalogs or not, whether tags are used, how you configured the linking, down to individual plugins that will also have to be taken into account.

It is important to set it up in such a way as to exclude all duplicate content, while not catching anything superfluous - not blocking from indexing what should get into the search engines. This applies not only to texts, but also to page design elements and scripts responsible for setting the page structure. For correct setting you can use an excellent tool - google for webmasters, View like google-bot. There you will be shown how the search engine sees your site, and below will be a list of blocked elements on the page. By the way, there you can also send fresh pages to the Google index with one click.

I once looked at my site through the eyes of a robot, was horrified and included style sheets in the robots.txt lists of allowed for indexing. After that, on one of the young sites, traffic increased from 20-30 people per day to 100+ in just a couple of weeks. Try to make sure that the search robot sees your site the way ordinary visitors see it, while blocking everything unnecessary. To do this, you may need to manually include each script, down to the files of individual plugins, so as not to accidentally give the robot access to takes.

5. Social promotion. A couple of years ago, almost no one paid attention to social media. signals in the field of promotion, search engines were neutral about the number of tweets and likes on the pages. However, everything is changing, today sots. signals have a direct impact on the position of pages in the search results. In addition, social. networks are a promising source of high traffic for many topics.

Where to get tweets and likes from? First, of course, you need to install social. buttons on the pages of your site. There are many services and plugins for this, I chose buttons from Yandex. At least I can be sure that the statistics will not float somewhere to the side, and the block is loaded quite quickly.

In addition, if you are counting on social. promotion then you need to create a representation of your site in all popular social media. networks, in other words, create groups on VKontakte, Facebook, start a working twitter, maybe even create a channel on YouTube. And engage in their development, add interesting content, arrange contests, and in the same way engage in promotion and recruitment of subscribers. At first, services such as and the like can help, which for money allow you to buy retweets, subscribers, or publications on the walls of your news and links.

Webmasters will have to think about content that will be primarily of interest to social users. networks, at least sometimes.

6. Reference weight. Yes, yes, it was 2019, and the links still work, despite all the claims of new Yandex algorithms and SEO forecasts over the past 10 years. But there is one big BUT. Only natural links work or are very similar to them =) Ie. links placed in articles and comments, links without anchor or with anchors "here", "here", "on this site", etc., links to which there are real referrals of interested visitors, thematic links and placed in articles with similar topics on trust resources.

The same links that are placed on your site from link-sweepers, over-spammed pages and sites with an active selling position =), links placed somewhere at the bottom of the pages or even in the footer, on which no one will ever click, and if they do, they will accidentally and immediately will close the page, etc. all this will only contribute only to the imposition of certain sanctions from search engines, and not at all kilotons of traffic. Such links, if any, should be disposed of as soon as possible.

It can also be your guest articles on other sites with your backlink.

And of course you can buy them. If you decide to buy, I recommend not to waste time on trifles and order immediately the placement of your article with links, the effect will be much better.

A good option for external promotion is to use SEO services on the Kwork exchange. There, for 500 rubles, you can find normal options for link profiles and runs.

7. Usability. Our sites are overloaded with a mass of unnecessary elements, incomprehensible advertising that does not work and does not really generate income, all sorts of sliders that no one pays attention to, all kinds of decorators or links that no one ever clicks, pages and banners that no one needs, plugins , without which you can easily do without or they can be replaced with one line of code and a bunch of virtual junk. Anything that doesn't work should disappear. Anything complex should be simplified. By getting rid of unnecessary code and unnecessary elements, you will speed up the loading of the site and reduce the likelihood of errors and problems in these places.

The user should achieve the main goal in a couple of clicks - your goal, for the sake of which you attract him to your site. If something interferes with him or distracts him from this goal, then this is unnecessary.

In this regard, the tool helps very well Webvisor, form analytics, click map in Yandex. metric. Analyze user behavior on your site, find weak points and eliminate them. This will help improve both conversion and behavioral factors, which will have a beneficial effect on ranking positions.

For example, you may think that a picture on the floor of the screen is beautiful and visitors really like it, or that you definitely need a slider on home page, or that without this video in the sidebar, everyone will spit on your resource and say that it is no longer what it was before. But you can get the real picture only after experiments - measure the behavioral factors in the metric, look at the time spent on the page, bounce rates, the number of internal transitions. Then remove and observe how the PF changes over the course of the week. If the pf has not changed or even grown, then you can safely delete the element. If they have worsened, then we return as it was and try something else.

And only after you get rid of all that is superfluous and there is nothing to delete, you can think about adding something. Everything follows the same scheme - with a performance check in the metric.

You may notice that these are far from all the ways to improve a site's position in the search results, remember about cheating behavioral factors, about buying traffic, about some runs on trust sites, about replies on forums, about links in profiles, about article directories, satellites, etc. etc. But all these are special cases, either already almost does not work, or are severely punished as manipulations with behavioral factors, for example. I tried to list only the most important and still relevant methods of search engine promotion.

Video cross-posting is when you publish your video to one video service and it is automatically published to multiple other sites. A lot of time is saved and your video will be seen by many more viewers.

The fact that the promotion of videos is very promising and effective in many topics can not be said - on the English-speaking Internet this method has long been used to attract visitors and get customers.

I thought video promotion would be great for attracting English-speaking visitors to the site I was promoting. The videos will show tours around Moscow and the Golden Ring much clearer than photographs. A Moscow company has ordered several videos for 3-7 minutes from professionals. The result is great videos. Then I began to look for a service that would provide the ability to cross-post videos.

Of the several video services that offer cross-posting videos, I chose Blip.tv, which allows you to organize cross-posting for services such as:

In addition, cross-posting of videos on standalone blogs on WordPress and MovableType engines is supported and free blogs on blogger, wordpress.com and typepad services. Can you imagine what kind of expanse? You can read more about crossposting on blip.tv.

🔥 By the way! I am giving a paid course on SEO Shaolin English Website Promotion. If you are interested, you can apply on his website seoshaolin.com.

Without purchased links, it would not have been possible to get into the top of this topic, I felt this at the very beginning of promoting this site, when I studied competitors. The top of this topic on the English-speaking Internet is too tasty, so it is unrealistic for a young site to get into it without a link mass, especially in a short time. In any case, you need to feed with purchased links.

I will give the dynamics of the positions of the promoted site in google.com for the last 2 months for the main search queries, the data was taken as of March 27:

Inquiry	Positions	Outcome
Moscow tourism	+134	top 7
golden ring Moscow	+52	top 5
Moscow golden tours	+72	top 5
Moscow suburbs	+69	top 10
Moscow travel	+34	top 20

English-language website for transportation in the USA

As I expected, in order to promote this site, I was able to refuse to buy links on the English-language exchanges text-link-ads.com and buy-text-links.biz due to the fact that my Indian web designer friend's WordPress theme sponsorship began to give the required number links and link weight. In total, I ordered sponsored links from him at 12 WordPress themes(on average, 1 link in a topic costs $ 25-40). Of course, links do not start appearing right away, it takes time. As a result, more than 900 blogs have installed themes with my links. Moreover, the links are end-to-end - it's generally great for Google. You can read more about how to buy links in WordPress themes in the post about.

The rest of the methods that I used to promote this site were writing and publishing English-language articles to article directories (4 articles per month in 240 article directories), social bookmarking (1-2 pages 2-3 times a week via bposter) and link exchange ( exchanged with 23 neighboring sites on dmoz.org).

The dynamics of the positions of the promoted site in google.com for the last 4 months. Position data was collected on March 27:

Inquiry	Positions	Outcome
trucking companies	+38	top 7
interstate motor carrier	+30	top 5
freight transportation	+22	top 10
interstate freight services	+19	top 10
interstate trucking	+3	top 20

Women's online magazine

In the last two months, I decided to experiment and find out a moment that has been of interest to me for a long time - how do links in the form of a website address affect positions? After all, what are natural links in most cases? Site address plus a small description next to what the site is about, that is, keywords. Logically, search engines should take into account the near-link text, even if the link is in the form of a site address. But how many characters of the text do they take into account?

I used paid articles ($ 100, article exchanges Seosaurus and Miralinks) and links from blogs via blogger ($ 80). I made an emphasis on links in the form of a site address - when the site is in the top, you can experiment to further increase the position. Before and after the link, I added near-link text using the necessary search queries... That is, the links were like this:

You can visit an interesting women's online magazine http://site.ru

Useful site for women http://site.ru

http://site.ru - healthy lifestyle

I found out that links in the form of a site address increase positions well, and Google takes into account 32 characters of text before and after the link, Yandex - 24-30. That is, if you put the necessary keywords close to the link, then the positions will rise precisely for these keywords... I did not change the text of the link itself, that is, I used the site address everywhere. In general, I plan to make 20-30% of such links for other sites as well.

Regional portal of building materials

On this site, the share of purchased sites on sapa was gradually decreasing, since a significant number of permanent links had already accumulated. I do not like to constantly pay for links, therefore, when promoting, I immediately try to build up permalinks, for which you do not have to constantly pay.

I spent quite a lot of time collecting links from leading competitors through the siteexplorer service and bypassing them, if I came across catalogs and message boards, I added them manually. Of course, you can easily download all the links of the leading competitors and scatter them with filters according to the types of page addresses, then set up automatic registration and go through the machine.

Manual registration is always more effective than automatic registration, especially since there are not so many subject catalogs and message boards. The vending machine can simply "slip" through some directories. If I came across purchased links (there were not so many of them), I collected their addresses and then inserted the collected list into favorites and bought links to them. As a result, the budget is saved and working links are placed in terms of position growth.

In fact, the site is now firmly held in the top with permalinks that I put as a result of manual registration.

Music blog

As in previous months, the English language version of this music blog was promoted. Links in blogrolls on music blogs in English have gradually become a thing of the past, as the effect began to be given by sponsored links from the theme of my Indian friend - for the company I bought such links for a music blog.

A good influx of targeted visitors came from music social networks:

(for $ 50), and also agreed with several music communities on livejournal.com to publish two posts with a review of new albums with links to a music blog I promote - another $ 80. By the way, in terms of traffic, the effect is good.

Not everything works out, of course. For example, I have not yet learned how to get good traffic from yahoo groups and google groups. Well, nothing, I will study 😉. This is so interesting!

Inquiry	Positions	Outcome
lounge music	+29	top 7
chillout	+21	top 10
groovera	+2	top 10
downtempo	+20	top 20
easy listening	+7	top 10

In general, I would say that in website promotion, not everything is decided by money. The main thing is to think creatively and look for new ways to promote, which is what I wish you!

Sentinel: Effective from "A" to "Z"

Today there are two desserts - in the first video you will see a simple effect of a ferromagnetic liquid (to make the next video clearer):

And in this video you will see the ferromagnetic liquid in all its glory: