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SEO Promotion with your own hands: Highlights. SEO Promotion with your own hands: Highlights Main tool for selecting keywords

I wanted such an article to get a long time ago. This is instead of the preface :)

Polina Belletskaya - Internet marketer, translator and consultant. At the main work in Sunshine Digital Marketing Agency, engaged in the promotion of projects in Russia, English-speaking countries and the Middle East. In his free time, "For the Soul", Polina leads a blog about Internet marketing for small business web-likbez.com, and I am a long-time fan of this blog. Recently, we met Polina personally, talked and decided to exchange articles.

Now we have a specialist's opinion with you that (and how !!) in the field of site optimization, you can make it yourself, and what is better to entrust professionals. Very advise an article to add to bookmarks and be sure to read the instructions, the link to which you will find inside the article.

SEO do it yourself

I think no one needs to talk about how internal optimization of the site is important for its promotion in search engines and attracting new customers. If you visit resources like this, you are already familiar with SEO, at least in absentia. Many site owners are wondering what internal optimization procedures can be conducted independently, and what makes sense to order only from specialists.

Let's consider the process from the position of the owner of the site, far from the professions of the developer or SEO specialist, but knowing its business and customers well, as well as able to perform simple actions In the admin site. It makes no sense to sign procedures for those who have never seen their site "from the inside" - in this case, I can only advise you to master your CMS at least at the level of the content manager. In this article, I will proceed from the fact that adding posts, fill in the desired windows and stap the checkboxes in the admin.

So, let's divide the internal optimization procedures on those that you can perform themselves, and those that better delegate specialists. Most of the independent procedures are painted by me in this instruction, so that I will only refer to its items so as not to breed here "War and Peace" here and not produce duplicate.

SelfSEO treatments

1. Selection of key keys (semantic kernel). Even if you conform the staff of the Cees, this part of the work you should at least partially do yourself. And without a soster - it is 100% your task. No one knows your business and customers as you. Perhaps it will sound strange, but the compilation of the semantic nucleus is half psychology. You must present yourself at the client's place to understand how it can formulate its requests in search engines. Take into account the level of his knowledge in your field. Who is he? The same specialist, like you, knowing all professional terms, or just buyer "from the street"? What kind of problem is he trying to solve? What is the general level of his education, how can it build phrases? It's funny, but sometimes we add keywords to the list (and in some not a very noticeable text fragment) words with spelling errors. If these errors are widespread, often flashed in search queries And not too much discredit. The purpose of these manipulations is to lead to its website not only those who have a five in the Russian school, but also triplers. The process of selecting key and splitting them into groups is described in detail in paragraph 1 of the instructions.

2. Writing meta tags:titlekeywords I.description.. We will have to study a little theory (paragraph 2 of the instructions). And having studied, understand that it is not so difficult. Keywords You picked up and divided by pages back in the first paragraph, Title - in fact, the main keyword, diluted with several neutral words, and Description is a couple of more detailed proposals that do not require special philological talents. Do not forget also about Alt tag for pictures. This is a keyword text describing the image.

3. Writing optimized texts. Paragraph 3 instructions. But here insist on an independent performance will not risk. People are divided into those who can write, those who can not, and those who think that can, but not really. The last case is the most common and saddest. I am very picky to the texts and can refuse to buy in an unfamiliar online store due to one rough spelling error. Because the illiteracy of the texts testifies to the general non-professionalism of the site owner and his team. And in terms of returning money in other people's hands, unprofessionalism is not the best argument "for". In general, if you are confident in your copywriters and have the appropriate experience, write yourself. If you doubt - ask someone smart to appreciate your texts. If you don't know how to write or do not want, find a good artist.

Observation of life: I noticed that articles, immediately written under the keys with the simultaneous competent filling of the fields of meta tags, "shoot" in search engines much faster and better than the texts originally written without accounting of SEO, and later corrected and supplemented. There was a time when I was lazy to immediately optimize the content of my blog. It seemed to me that it would always have time. And then, when I still deigned to optimize immediately many finished articles, search engines first clicked me on the nose and lowered the articles in the extradition of the previous one. And only then began to slowly raise them. Therefore, now I do all optimization immediately. Example: An article on promotion in instagram, decorated for all the rules already at the time of publication, came to the first pages of Yandex and Google after a couple of weeks, and since then every month more than a thousand unique visitors lead me. And many old articles, potentially not less useful for the people, but optimized by the thoroughly, and dangle on the second third pages for years. Make conclusions.

4. Check texts for uniqueness. It is necessary to be able to do anyway - whether you write or accept someone else's work. For successful promotion, the uniqueness of texts should be 95-100%, and check it is very easy using the Advego Plagiatus program or the Text.ru service. If the texts are ordered on the side, give the Contractor to understand what you know about the requirements for uniqueness, and that the demand will be appropriate.

5. Inner Perelinka. It is easy to make himself. Decide which pages of your site are most important, and increase their weight using internal links in the texts of other pages. Unfortunately, I have no finished transfine instructions yet, so just google, as is done.

6. Analysis of the efficiency of promotion. How can I appreciate how good or bad did you spend the internal optimization of the site? Of course, according to specific digits - common traffic and transitions specifically with Yandex and Google. All this can be viewed in Google Analytics. or Yandex.Metric. Ask your programmer to set one of these analyzers to your site before optimization (to compare with something), get access to the account and check the indicators at least every day. The Site Auditor program will also show you the site positions in all key requests that you have picked up for him. And if you do not forget when checking, put a tick from the word "Compare", you will also show you how many rows site rose or sank from the previous check. Details - in paragraph 5 of the instructions.

SEO procedures that better entrust the specialist!

Internal site optimization is a job not only with texts, but also with the code. If you are not friends with this, take the rule to the code never climb. Even in the little things. Here is a list of things that make sense to delegate a specially trained person:

1. Creating robots.txt - File in the root directory of the site containing instructions for search robots.

2. Creating Sitemap.xml. - A peculiar guide for robots that helps "reasonable" to index the site.

3. Cleaning code To speed up the page loading and bringing them to the ticket readable for robots.

5. Registration in Google and Yandex Webmasters. That is, you yourself, and the code or file for binding to the site copy and switches the programmer. So it is more reliable.

Important! Turning to a third-party SEO-specialist, be prepared for the fact that you can offer external optimization. And here, carefully listen to your potential Ceeshnik: If he will lean on cheap external links From the stock exchange, you can immediately leave. This promotion method is outdated five years ago and carries a lot of danger for the site: for the "trash" links of the search engines now hit the head very much, right up to the full ban. But very many sienes, perfectly knowing about it, continue to pull light money from naive customers.

How to promote the site with your own hands? I will tell my overall work plan for SEO project, which gives excellent results.

Plan SEO-optimization of the site with your own hands

1. Statistics

Before starting to promote the site, you need to take care of the collection of statistics, get a point of reference, understand how things are now. If the counters are worth - we get access, no - install:

(Setting the meter for Ukraine)

I confirm \\ get the right to:

Yandex.Vebmaster
Google.Vebmaster

If the site is English, then do not forget about webmaster. Bing.

Pay special attention to the setting: region, the main mirror of the site, check the list of indexed pages (compare with the list of existing).

2. Analytics 1.0.

In order to keep track of the quality of traffic, conversion, it is necessary to set targets in the metric and analytics. It is better to do it as quickly as possible so that it was with what to compare.

Mandatory goals:

View Page Contacts
Filling \\ Sending a form feedback (callback)
Sending order \\ applications
Electronic trading (if online store)

3. Collection and distribution of semantics

Collect keywords for which the site will move and track the dynamics in two ways. The first is based on the existing structure of the site (directory), when requests are selected for available pages. The second - when the semantics is going to generally all possible in this topic, and then they are created under her page. Of course, some combined options are possible. The simplest means of collecting is Yandex. Avordstat. To check the positions, you can use - a top vent. Group and distribute words on pages in the first case is practically not necessary, in the second - you have to work hard. I advise you to always adhere to common sense - to unite in groups not only words on one mask, but also synonyms, stick to the planned site structure. It is not advised to produce many similar pages to produce a lot of similar pages. The more naturally the grouping will be, the easier then the site will live further.

Better than Excel for Storage, I have not seen anything yet.

4. Technical work

301 redirect (main mirror, with old pages to new, via htaccess)
Setting up robots.txt, close from indexing all garbage and service sections
CNC setting (if you have a self-speaking site - via htaccess), all the addresses of the Latin, the translation of words is better than translite. CNC should not be too long, 1-2 main words.
Cleaning CSS code, all transferred to individual files
Clearing the code from JS, all transferred to individual files
HTML code validation, error correction
Implement bread crumbs - helps to navigate the user, participates in the transfine site
Micro-dimension: for bread crumbs, to the contact page.
: For each page there must be more than 3 links. For the goods cards, we organize blocks with "similar", for services - "related", etc.
Page pages works well - Meta Link Canonical.
Site menu: Minimum JS, understandable, logical, drop-down menus with active item
The template does not participate in the markup headers H1-H6 besides the right zone
Sitemap.xml is formed and connected to the Yandex and Google webmaster
There is a 404 page that helps keep the user on the site
Pages answer codes - 200, bied Links (404) and redirects (301) inside the site no
Configure hreflang for multilingual site
Connect an SSL certificate and

More information about the technical optimization of the site -.

5. Commercial factors

Telephone in the header of the site
Attractive Favon
Page "Contacts" with a site map
Requisites Your legal entity Online
Indication of the country, cities - regional affiliation
Actual year in "Futher"
Feedback forms
Calls to action, accents on the page

6. Content

The text on the page pages is necessary, but first of all for a person. Use keywords, but with mind: Combine, dilute, turn on synonyms
Try to keep your page to request completely
Use in text Pictures, Video, Tables
Valid markup - paragraphs, lists (no Word garbage)
Each page should be unique
Check texts - try to write competently
Pick LSI phrases for your text.

Nobody knows your business features better than you. Spend time - but write texts yourself. Get the fact that the texts were clear, useful and interesting to the user. If you do not know how to write yourself, do not be lazy - do a detailed TK on texts. The text should not contain encyclopedic data or be SEO-port, and selling exactly your product (service) and it is in your store!

Small instructions on how to find a good copywriter.

Headers (H1-H6), Title, Description, Keywords Meta must contain keywords, but not consisting only of them. For each page, everything should be unique.

Example of an exchange where you can order texts: ContentMonster (Review).

Of course, if you need to improve the position of the site, which is already in the index and it has texts, it is better to start with their SEO analysis.

7. External Promotion

Yes, links lose their relevance, but still continue to work. Try to come wisely, look eternal references With trust resources. If you are well collected, it can be used as an anchorage sheet.

Start buying from low-frequency queries, it is easier for them to get the result faster.

Pick the platforms with a large attendance is a security deposit.
More naturalness: Anchorage in the form of the URL, the name of the brand. More variety of antikram.

Some links of references are not limited to external promotion. Try to receive natural references with press releases, links to social networks, blogs and forums. Do not forget about catalogs as paid (Yandex, of course) and free thematic. One of the embodiments of a natural reference profile - storage marketing.

What to check daily?

conclusions

Promotion requires a lot of knowledge, time and experience! If you configured to make SEO-optimization yourself, then be prepared to plunge into it completely and do not wait for quick results. SEO is an iterative process often with an unpredictable result. Try, wait, analyze, make edits and so to infinity!

Website Building, Web Design, SEO-Optimization

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Where to start the promotion of the site do it yourself

After the site is created, you should think about his promotion.

You can contact the services of firms that promise to promote the site in the top in a short time on fairly high tariffs.

And you can do it from scratch for free, but you have to be prepared for the very product promotion with your own hands - a sufficiently long and time-consuming process.

If you do not have enough promotion issues, I recommend paying attention to some advice of specialists.

Availability of specific knowledge SEO - an effective tool for promoting the site with your own hands

If you are new and just start doing the first steps in SEO, I recommend the lessons for beginners.

In these courses are considered in detail step-by-step creation and promotion of the site from scratch.

Where to start - step by step instructions

At the very beginning of the site promotion in Yandex or Google, you need to get a certain point of reference. For this:

install the meters of Yandex.Metric and google.analitics;
i confirm the right to the site in Yandex.Vebmaster and Google.Vebmaster;
customize the main mirror of the site, region.

To track the quality of traffic and conversion, install in the metric and analytics of the target.

Procedure for Internal Optimization

Engineering works

Configure Robots.txt: Close from indexing by search engines not only all garbage and service sections, but also dubbed content (duplicate pages have a negative impact on the promotion of the resource).
Customize CNC (with a self-written site - through.htaccess), all addresses should be on Latin. CNC must contain a minimum of words.
Clearing CSS code, all transferred to individual files.
Clean the code from JS, by transferring into separate files.
Check the validity of the HTML code, if there are errors or comments - correct.
The implementation of bread crumbs on the site helps to navigate the visitor and participates in the inner transfine.
Creating a sitemap.xml and connecting to the Yandex and Google webmaster.
Proper design 404 pages that helps to keep the user on the site.
Page 200 response codes.
Lack of broken links.

When working on the content of the site, special attention should be paid to the following points:

all site pages must have a unique Title and H1;
determine target Pageswho will give visitors on any key phrases (optimally for one page - one key request);
the content of the progressable pages must contain key phrases, the text must be headlines H2, H3, etc.;
the text of the article should be unique, not to have stylistic and grammatical errors, and give a complete answer to the question for which the visitor came to the site. Well, if the page is pictures, tables, video;
the text must also be structured: contain paragraphs, lists.
other pages should refer to the promoted resource pages. References should be like an anchor and nonsense. Moreover, with the same anchor such pages should not be much. Therefore, as an arcologist, it is better to use various wordworks;
not less than two times a week to the site, you need to add new articles.

Commercial factors are influenced on the promotion of the site in search engines:

the presence of a favic
page "Contacts" with telephone and regional affiliation;
site map;
the presence of a feedback form;
call to action.

How to spend external optimization

On the stages of external optimization, you can learn from this article.

One of the important components of the external optimization of the site is the availability of incoming references with high-quality Internet resources.

In the absence of experience in the correct procurement of links, I can advise to contact the services of Seopult.ru and Rookee.ru.

On the Internet there are other services, but, in my opinion, these two are most effectively promoting sites.

The service takes about 10-20% for the work on the selection of donors, composing ankors, for placing references and control over them.
To work with the service, you should create and configure the project, after which the service will independently calculate the cost of the project for a month.
After payment is made, the service in automatic mode Start purchasing and promoting the site links.

You only need to track the positive trend and the growth of positions.

Can I buy links without intermediaries?

To do this, you can register on the links of links, for example: Sape.ru or Rotapost.ru.

But to get the right effect, you need to have a certain experience with them.

How to choose a pad to place the link on the stock exchange, written herein very detailed here.

Where else can you take natural links

As an anchorage, you can use Xia.

Analysis of work performed

After the site structure is created, optimization has been performed, all errors have been fixed, the content is regularly added and everything is indexed, you can start analyzing the results.

At the same time, special attention should be paid to such factors:

where and what pages visitors come to;
what time is it on site;
whether active during viewing;
how many pages are browsing where they click;
immediately find the "Make order" button;
fill the order form, from which step goes.

In the Yandex webmist. Metrics can be viewed, as the user behaved, in addition, it is possible to analyze the indicators, looking at the clicks and scrolling card.

It is necessary to analyze the words on which the site is already in the top: for what visitors come, and what - no.

Make conclusions: what kind of wordform is missing in the text. Fix, supplement and move on.

And do not stop there. Remember that website promotion in the top independently is difficult painstaking work, which will be award-winning position and good attendance.

Where to start promoting the site with your own hands: 5 comments

Thank you for the meaningful article. I myself try to make the promotion of my sites. And such sites as yours help to deal with the simplicity of promotion. Thank you.

thanks for the information for beginner webmasters what you need)

Thank you. What I knew and something was new.

Thanks for the useful and interesting information.

Good article, thank you. There are many nuances for successful SEO optimization (for example, usability),
but, I think the most important thing is useful content!

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How to promote the site from scratch in Yandex and Google | SEO Promotion of the site do it yourself

Having your own website first that you need to do is to make a plan for his promotion. Without clear planning and setting goals, the resource will not work independently. It must be said that there is no certain algorithm for spinning a website. Each specialist builds its own strategy that relies on personal experience.

If you are new in this business and do not know where to start, you can act according to the approximate plan, which is described in detail in this article. Naturally you can change, supplement and adjust items, trusting your intuition.

How to start promoting a young site?

If you want your resource to be in the search and bypass competitors in all respects, then you should start with the development of the main points:

Drawing up the semantic kernel. Your task to find queries close to the promotion resource. To find high-frequency search phrases important to put yourself in place regular user. You must understand your future audience, know the interests of users, their age and gender. When you find the highest frequency requests, start highlighting low-frequency and mid-frequency. So you will be semantic kernel resource.
Analysis of niche and forecasting. After determining the nucleus, it is necessary to make a market analysis to identify the main competitors. Enter the high-frequency queries allocated in the search bar and analyze which resources are in the top. Go for each page, study in detail the work of competitors, which methods of promotion are used, the main trends and positions. Having worked out this item, you can make the forecast of attendance of your resource and adjust the optimization strategy.

Internal SEO-audit. Having studied competitors, you need to go to the study of your resource or to its audit. This is a rather complicated task, to perform which at least the basic knowledge of SEO is necessary. The purpose of the audit is to identify the weak and strengths resource. Please note that you have worked on these 3 points, no changes on the site have not yet happened. Although time will be spent a lot. All you got - a huge luggage of knowledge with which you can safely move on.
Micode. If you want to bring the site to the top, the micro-dimension is extremely important. In principle, your page is initially marked using generally accepted tags and attributes. Typically by search engines of this and many sites until today exist so and even thrive. However, if you want to help search systems sort out your resource, understand its structure, pointing to those areas that you need to pay attention to first of all, it is important to implement a micro-dimension (add additional tags and attributes that will indicate everything). Having done this, you will help search engines to understand the structure and content of your resource, and also increase its attendance.

Popular technical errors

Consider technical side Optimization and basic errors that allow webmasters. After analyzing many sites, we can conclude that you often meet the same shortcomings that specialists admit. Errors can completely influence the Internet resource. Some shortcomings interfere with search systems index resource pages, others help competitors to use possible mistakes For its purposes, the third has a negative impact on promotion and position. Therefore, it is extremely important to identify shortcomings in time and correct them.

The most common errors:

Availability of the resource name at different addresses. If you can get to the site using different addresses (for example, with the WWW and without the prefix) there is a duplication problem. In this case, the search engine will perceive content on one of the addresses as unreasonable and move it into additional search results. To correct this lack, you need to enter the Robots.txt file of all resource mirrors to make a HOST directive and specify the main domain.
Low download speed. This error can directly affect the ranking of the page. Therefore, the correction of this shortcoming will help increase confidence in the site from search engines.
Availability of the main page of the resource at different addresses. Remember, the main page of the website should be available only at the main address, otherwise there will be a problem of duplication, which is why the resource positions will be found.

How to promote the site?

When you know where to start website promotion and basic technical errors, which is important to avoid, we define what kind of progress are. Today, 3 main types are distinguished:

By positions. The specialist allocates the list of requests and displays them to the top;
By traffic. The main goal with this form of promotion to increase the search traffic to a certain number for the time to optimize the time;
Comprehensive Promotion. Includes the first two types and additional promotion on social networks, direct advertising and much more. Integrated promotion is much more expensive, therefore they only enjoy the secured site owners, well, or customers are really ready to spend money to achieve their goals.

What kind of promotion to choose depends on the specifics of the site. If you attract visitors to the resource in order to sell goods and services, it is better to choose traffic progress. The more traffic - the higher the sale. If you have an information site, choose promotion by position. And if you have money for promotion, then refer to comprehensive promotion.

Deciding overlooking the promotion, the question of selecting pages to promote. The page on which users originally fall (the main entry page) is important when promoting the resource. It must be comfortable, understandable and comply with the expectations of visitors. I ignoring these requirements, you will inevitably lose customers. Users who are not found on main page The information you are interested in will leave the site.

To select "Landing" Page Use Advanced Search search engine. To do this, take the request by which the page in the search engine will be uninstalled and delineate the search zone by your resource. The first page on the list will have the greatest relevance, it means that it needs to be promoted.

Now form an anchor list. This is a very important step of promotion. The competent distribution of ankors in a sheet will largely increase the position of the site.

Anchor list includes a list of all text links installed on the resource. In addition to them, the sheet should have information about the frequency of use of ankors and the address of the pages to which links lead.

Your anchorage must match the following parameters:

It should dominate the nonsense references, approximately 45%;
About 40% must occupy ancorcie consisting of several words;
Approximately 15% should occupy anchorage consisting of 4 or more words.

Placement of references and analysis of donors

When promoting a resource, external factors play an important role that affect the movement of the site to the top positions in search engines. One of these factors is the acquisition of eternal and temporary references to other resources.

Placing links on different sites can help in optimization or will be completely useless. Therefore, before buying a link, it is important to analyze the site donor and understand whether the real effect will be from such cooperation. Making the analysis, pay attention to the following donor characteristics:

Age domain;
Reality resource;
Attendance;
Number of indexed pages;
Lack of filters from search engines;
Quality content;
TIC and PR.

Enhance usability and monitoring of competitors

There are proven techniques that contribute to the increase in resource usability:

Filtering information. Delete unnecessary information from the site, and you are at times to increase user loyalty.
Convenient navigation. The more comfortable, the user on the site feels more confidently, the greater the chances that he will not return here.
Study and analysis of user behavior on the site.

Do not forget to learn from someone else's experience, learn the behavior of competitors, follow their innovations. This will help stay in trend, and when proper use Information will be able to get around the competing side.

Promotion of site in search engines

Consider how to effectively promote a new, young resource in the most famous search engines:

How to promote the site in Yandex. To begin with, the main thing is to get to the top of this search you need time. The search engine indexes new pages in chaotic order, so some pages can be indexed within 30 minutes, while others will wait for this week. The same situation is also the position in the issuance: everything is quite unstable. Even with the active promotion of the page, your site can stay on one position for a long time without moving. Therefore, take patience. Split the resource constantly, observing some frequency. Single burst of reference mass gives a short-term result. Selectively approach reference donors. Pay attention to the details - the availability of the site, download speed, resource design, layout.
Features of promotion in Google. In this search engine, the page is played, and not a domain as a whole. Having one well-leased page on a young resource, your chances to be in the top of the search engine increase in geometric progression. Pay more attention to internal resource optimization. The search engine loves rewarded texts, so do not be afraid to increase density keywords (for Yandex it does not work). But, try not to overdo it with the keys, as it can harm readability for users. Use links, they will definitely help the resource faster to enter the top (with Yandex, this number will not pass).

Promotion on HF requests

To effectively promote the site on HF requests best use articles. The texts of 3000 characters without spaces are usually bought, the cost of them may vary depending on the professionalism of the copywriter. In the acquired article, references are inserted to the promotable resource with anchor, which corresponds to the RF request. For example, promoting the "Flowers" request, the link will acquire the following form: ˃href \u003d "resource address" ˃tzveta˂.

Buy articles under the HF request on one topic from different copywriters. This will help get really high-quality and informative texts. Since one, even the best copywriter, is not able to issue 30 copyright texts on one topic.

Promoting the resource in this way, you will go to the top in a couple of months. It is not necessary to immediately spend big money on the purchase of articles if the budget is limited, while promoting the site gradually.

How to advertise a site?

For site advertising, information on it should be placed on different services in accordance with the subject of the resource. Advertising placed on Yandex.Direct and Google Adords are triggered. Also, teaser and thematic banner advertising works well. Of course, do not forget about PR in social networks on the pages of famous bloggers. In general, the more your site for hearing, the better, so unfolding the advertising company of the site, use a non-standard approach that will help attract the target audience to the resource.

For a successful maintenance of your business on the Internet, the creation of the site will only be the beginning of a large path that you want to pass the entrepreneur.

For the site to actively attend users, you need to carry out a large and multi-step work on its SEO optimization. Many people think that it is required to spend a lot of money, but most of the optimization can be made without attracting specialists, i.e. do it yourself. The main time and patience is.

Semantic kernel

These are those words and phrases, which as fully as possible and better characterize the area of \u200b\u200bactivity of the site. It is one of the most important steps in the promotion of Internet resources.

To do this, you can use two options:

program method;
manual.

The first way is much easier and faster. There are special services that analyze the site according to a given URL, and as a result issue a list.

A manual way more than a long, however, a person can take into account the smallest nuances of the resource activity. Usually, with the result, the result is more accurate.

Conducting internal SEO optimization with your own hands

Internal optimization is a set of measures to work with the contents of the site.

Uniqueness of content

The texts that fill the site should be unique and no longer encountered anywhere on the Internet. Exceptions can be the enumeration of physical and technical characteristics, accurate quotes, that is, the information that is impossible to change to a similar.

In free access, the mass of funds that check the uniqueness of textual content. For accurate results, you should use several at once.

Right headings and requests

Most users find sites using search engines, so the site needs to be optimized for their requests.

For pages it is necessary to correct - title, where the key phrase will appear.
The headers of H1-H6 are important and in which keywords should also be used, but you cannot use more than one H1 header on one page.
And do not forget about the use of keys in the texts.

Usability Site.

Convenience for visitor also plays an important role.

The site should be as simple as possible and help you quickly find information. Usually for the site create a tree, with which it is easy to move from one page to another.

The smaller the user made clicks and found what I wanted - the better.

Many people will prefer simplicity and convenience.

Perelinka

On the pages of the site you need to place links to other pages of the same resource.

This method of optimization is called. It helps rationally redistribute the "weight" of pages and will send a visitor to the section where he will buy or find important information.

Such work takes time and is performed manually, but it is worth it.

Design and speed

Beautiful images, pleasant colors and memorable logos.

All this attracts people, so attention should be paid to the site. But it should be done not to the detriment of its loading. The user is unlikely to wait long until the page is loaded. He will just close it, and the site will lose a visitor.

The reason for the slow download may be incorrect HTML layout, the problems on the server or the oversaturation of large images.

External SEO optimization

After performing a set of measures for internal optimization, you can move to the external one.

There are several productive ways to promote links:

registration in the catalog or directory of a specific region. It is better to place a description of the project with reference to it in several regional reference books than to make hundreds of runs on the services of other countries;
registration in thematic. It is necessary to choose 5-10 pieces, and make a detailed and high-quality description of the project there;
conventional bulletin boards. On such resources, the announcement will have to be periodically updated;
message on forums and thematic groups in. Also a good way that can work as a sarafined radio;
creating a channel on YouTube with reference to the site. Creature interesting video Attracts people who want to get acquainted with the filling site.

After the implementation of all the listed activities, when the site starts to bring a permanent profit, you can reflect on hiring a specialist who will be further advanced if there is a need for this.