home / Advice/ What you need for a group in VK. How to decorate a VKontakte group beautifully: step by step instructions

What is needed for a group in VK. How to beautifully arrange a VKontakte group: step by step instructions

Marinochka
Now I would like to create a group in contact for sales and administer it myself, what kind of group should I do?
Kira
Tell me if there is any instruction on how to create a successful, cool group in VKontakte. So that she would be interesting to others and, over time, bring a stable income.
Hope
Hello, I am creating a group, how can I make it so that everyone can publish the news themselves? Whatever the button "Suggest news" And add to the example
Natalia
I want to spend a paid part-time (handicraft), which better group create, which could then be deleted without problems
Tatiana
Good evening!
I created an interest group, I am the owner. When I add information on the wall, the notes come personally from me, not from the group, how to make the posts go on behalf of the group. And there is no function on the wall - to pin the post?
Thanks.
larisa
Event - When creating, you need to specify the start date of the event and the organizer, you can also add an end date. Created to promote the event and sell tickets, it allows you to both estimate the number of people who want to visit and remind subscribers about the start of the event.
it says ... and ticket sales. is it possible for participants to buy my virtual tickets in advance of the planned day? an amount of 2000 rubles will be raffled off at the event online.

Hello dear readers! Like all social networks, Vkontakte is constantly evolving and changing. This is not the same simple page that was founded in 2006. There are many new features and capabilities. Simple user it is difficult to track all changes and take them into account in work. Therefore, for those who value their time, I propose to study detailed instructions how to create your own group in contact.

In this article, you will learn:

At the beginning of the existence of the social network Vkontakte, the groups were purely information and entertainment in nature. But already in the 2010s, when the number of users exceeded the 100 million mark, people realized that this was an excellent field for business. And now every self-respecting businessman, online store, beauty salon and pastry shop has a public in contact. A little popularity and you can make great money on it!

Six months ago I wrote an article about that, and now I switched to VK. Ask why? The answer is very simple! These are two fundamentally different networks with a different contingent. Therefore, if you plan to actively develop your business on the Internet, then creating a group in contact will not be superfluous, because you will have a chance to get new customers online.

Three clicks to create a new project

In order to open a new community in contact, you will need a personal page. I think that this will not be a problem, most of the readers already have accounts. Well, if not, then it's not so difficult to start. Go through a simple registration, fill out a form with personal data on the site vk.com and you're done!

Your page has a menu on the left. We find in it the "Groups" section. A list of all the pages to which you are subscribed will unfold before you.

At the very beginning of this list there is a button - “Create community”. We press!

A pop-up window will appear in which you have to choose the topic of the future community.

There are several options to choose from:

Business - online store, beauty salon, workshop, cafe, cinema, etc.
Thematic community - media, blogs, posters, news, entertainment.
Brand or organization - goods, companies, firms, educational institutions, public organizations and foundations.
Interest group - student communities, closed clubs and communities, educational associations.
Public page - a musical group, creative association, social or sports movement.
Event - meeting, concert, exhibition, party.

I will explain the principle of action using the example of the business community. You should already be aware that I have my own project - ". I'll take it as a sample.

The first step is to come up with a name for the group. It should be short, succinct, as original as possible and reflect the essence of your project.

We go to the page containing the basic information. Add short description public and load the cover, which will be displayed on the main page.

I took the first one I came across beautiful picture, which fit in meaning and size. But in general, the cover, or as it is also called, the cap is the face of your community. It should be unique and memorable. Some even hire designers to create a cap for the group in contact. And for good reason. After all, they are always greeted by their clothes.

Here you can change the address of the page, for example, instead of “public167788844”, create a short address. I'll write "schoolkoo", and you can choose the name according to your topic. The main thing is that it should be free.

Basic settings

Now is the time to tackle the settings.
Under the cover of the group, there is an "Actions" button on the right. Click and select the "Community Management" section.

In chapter " Additional Information”It is necessary to indicate age restrictions:

up to 16 years old,
from 16 to 18 years old,
over 18 years old.

Age restrictions are selected based on whether there will be posts on your community page with obscene language, abuse, mention of alcohol, drugs, as well as images of scenes of murder, death, violence, erotic nature.

My community will be pretty decent. However, only persons over 18 years of age can become, so my choice is obvious.

Here you can also specify the date of foundation of your project, connect the export of statuses from Twitter and indicate who can post news on the wall: all users, only subscribers, or no one at all except the administrator.

You can independently climb in the Settings menu and add or disable the necessary sections, on the corresponding tab, enable or disable commenting and discussion of entries. And also enable the filter. Then comments containing mat will be deleted automatically.

Group filling

You can now return to home page community and take care of its design.

Set a bright and memorable avatar to make your community stand out in the general feed.

To do this, click on the circle located under the cover to the left of the title and attach a logo picture.

See how beautifully and profitably your project looks in general list... This is the first step for the promotion of the group, which we will definitely deal with a little later.

And now, you can safely create thematic albums with photos of your products, add videos that capture the process of your work or the results, reviews of satisfied customers.

Closed club

Not everyone is trying to create an open group in contact.

Often, it is necessary that the information posted on the page is seen only by a certain circle of people. This is not a novelty, on the contrary, closed groups were almost from the founding of the social network VKontakte, when it was considered exclusively a student one. Communities were opening up to bring together students from the same stream.

Now closed communities are created for marathon participants, when conducting any online training and courses, in order to maintain anonymity. All in all, this is a great tool for running info-business.

If you are planning to make a closed group, then you should select the type of community “Interest Group” or “Event”. Other types of communities, including "Business" are open.

You can set the type of access when basic setting pages.

You are offered three options to choose from:

Open - such a group is visible in the search, any user can subscribe and view the information.
Closed - visible in the search, but you can join it only by invitation from the administrator or by submitting an application.
Private - completely hidden from prying eyes, that is, it is not displayed in the search, and only invited users can subscribe.

If, when creating a project, you accidentally chose the wrong type of community, then it is not difficult to change it. Although it is better to do this at the very beginning, so as not to edit all the settings later.

To do this, select the last item in the "Actions" menu - "Transfer to group".

After that, you need to link your phone to the page. This is done in one click. On specified number an SMS notification comes in, which you need to enter in a special field, and voila, your community has been transformed!

Mobile versions of the site

I am to some extent a person of the old school. I prefer to do all the manipulations on a computer, so I always and everywhere carry my laptop with me. But I know that many have already switched to mobile devices a long time ago.

As it turned out, creating a group using a phone or tablet is no more difficult.
The creators of VK tried and made a very convenient application and perfectly adapted mobile version site m.vk.com.

1. In a mobile application, the process of creating a community is the same as in a computer browser.

Go to the "Groups" section and click on the "+" icon in the upper right corner.

And here we see exactly the same menu, with the types of groups, which popped up in the browser.

We repeat all the same actions, we get a group. As you can see, there are no differences. Only the blocks are arranged a little differently, because they are adapted to the phone screen.

2. And if you go to the browser of your phone or tablet and try to make a new public, it will look a little different.

And so, go to your page, in the "Groups" section and go to the "Management" tab.

At the bottom of the page, you will find the words “Create a Community”. You need to click on it.

On the new page, you can also enter the name and topic of the community, but there will be only three types:

group,
public page,
event.

With a group and an event, everything is pretty simple. Their creation scheme is no different from the one that we have already considered before.

But if you select the "Public page" item, a new list with page types will unfold.

And you have to choose what you will broadcast on your page - about a small company, cafe, cinema, or about a large organization or social movement, perhaps it will be a famous person, a show business star or some specific work - a film , book, product.

We decided on the type and type. Do not forget to specify the subject and click the "Create" button.

Thus, we can by you were able to make communities three different ways... All the functionality for managing your group is preserved, both from the mobile version and in the application. And that's great, because you can do your business anywhere - at home, on vacation, or even on the way to work.

Friends and contacts

Once you've got your community set up and posted a couple of posts, you can invite friends.

To do this, under the cover of the public on the right next to the button "Actions" Click on the inscription "You are a member" and select the item "Invite friends".

You will see a list of friends to whom you can send invitations. Those who accept the invitations will become the first subscribers of your group and will be kept up to date with the news.

If you do not plan to do business alone, you can add your partners and colleagues to the number of group administrators.

To do this, go to editing the "Contacts" section and select "Add contact".

To add a user, you need to insert a link to his page in the contact in the appropriate field. Also, if you wish, you can specify the position, contact number and e-mail. This will be very useful if, for example, you have an online store and want to appoint a sales manager who will take orders.

Please note that you can only add a user to your group's contacts if they are subscribed to your community.

Community apps

Now let's get to the fun part. Not so long ago (to be precise, at the end of 2016) in contact appeared new service- "Community Apps". With it, you can expand the functionality of your groups and simplify management.

To install the application, just go to the "Community Management" section and select the "Applications" tab. On this moment the list of applications is huge and it is constantly growing. So you can install applications for booking tickets for events, for holding contests on the page, sending messages, collecting reviews, etc.

I chose the application for collecting applications.

As you can see, the button names and visibility are editable.

After installation, the app block will appear on the community page.

Try it yourself! Pick up interesting applications to make your page live and unique. And in general, think over the idea well and work on the content, because this will help you make money on your group.

I hope that the information presented in this article was sufficiently complete and understandable. If you have any questions, be sure to write in the comments! We will analyze and discuss all the nuances! Do not forget to share the link to the article with friends and colleagues, and also be sure to subscribe to blog updates. The VKontakte theme is just beginning! Ahead is a series of interesting and useful articles about community promotion and earning opportunities! Wait! See you soon!

Today we will tell you about open groups, which, despite the seemingly wild popularity of publics, are still very popular among our subscribers.

The open group format will suit you if you plan to exchange opinions with participants, do not want to limit them in posting on the wall. Also, this format is well suited for free message boards.

Group creation

When creating a group, you need to enter:

Name
Community type(in our case - a group)
Subject... This is either a “community of interest, a blog,” or a “page of a company, store, person”. It is selected depending on the tasks facing the community.
Broad topic... This is, in fact, what your group is dedicated to - auto / moto, beauty and health, etc. Pay attention - for the type “Community by interest, blog” there is a list of topics, for the type “Company, store, person page” - your own.
Narrow subject... Its presence or absence depends on the broad theme chosen.

Setting up partitions

Let's move on to setting up partitions.

The following sections are available in the group:

Wall... This is where posts from both the group and users are posted.
The wall can be turned off, in this case it will not be possible to post publications in the group.
- With the wall open, both the group and the users can post. In the news feed, members will only display posts from the group. At the same time, comments on publications are open.
- With a limited wall, only a group can post publications, all users can comment on posts.
- With a closed wall, only a group can post, comments are closed.
Photo
Video recordings... Can be hosted either by all members of the group (if open), or only by editors and administrators (if limited).
Audio recordings... Can be hosted either by all members of the group (if open), or only by editors and administrators (if limited). Most of the time not needed, but useful if the group is related to music or audiobooks.
The documents... Can be hosted either by all members of the group (if open), or only by editors and administrators (if limited).
Discussions... New topics can be created either by all members of the group (if open), or only by editors and administrators (if limited). Anyone can comment in the discussions.
Materials (edit)... If they are open, any member of the group can create wiki pages on behalf of the group. If limited, only editors and administrators. In this case, if the section of materials is not turned off, then an additional section will appear in the group (by default - “Fresh news”).
Goods... Added and edited only by editors and community administrators. Any user of VKontakte can view and comment on products.

Comments (1)

If the wall is open or limited, you can turn on the foul language filter, and you can also configure keywords, comments with which will be automatically deleted. For example, mentions of competitors or words that indicate that the message is spam.

Links

In this section, you can add links to any VKontakte group, or to any site. In most cases, it is best to add links only to projects that are directly related to your group (for example, a link to an event organized by your group, a link to your website, etc.)

Participants

In this section, you can see the list of members of your group, as well as the black list - people who you banned for violating community rules will be included in it.

Life hack: when viewing the group members through this section, the people who are the last to join the community will be located at the top.

Posts

Disabled by default. When enabled, users can contact the group via private messages. Admin / Editor can add group posts to left menu to always see the presence of new incoming messages.

Add a greeting and it will be seen by anyone who opens a new dialogue with the group.

Applications

You can add an application that suits the format of your work with subscribers - sending messages, questionnaires, collecting applications, etc.

One application can be installed in a group at a time.

Arrangement of sections in a group

By default, with all partitions enabled, the location looks like this:

When filling out the sections, they will be located like this:

In this case, if you remove the goods, then a block of photos will move to their place:

Group location on member pages

The list of groups is located under the user's personal information, usually hidden by a spoiler. also users can hide their groups from outsiders.

This concludes our overview of the open group format, and next time we will talk about public pages.

A VK group is a collection of people united by a common interest on one page. It's pretty simple to create it. But first, let's decide what kind of publics there are and for what purpose they are made.

Types of publics in VK

Representation of the company - to improve loyalty, quickly communicate with consumers, promote the business as a whole and the website separately.
Community of interest - hobbies, clubs, professionals under one umbrella, colleagues, classmates, etc.
News media - urban, Russian, narrow-topic.
Fan club - dedicated to an individual.
Notice board - posts of all participants are posted, free or paid.
Online store - such a group can be created for free for sales in VKontakte.
Etc.

They can be open (any person joins, before joining, he can view the news feed, etc.), and closed (access is given by the administrator upon request).

In addition, this concept is quite broad, and it can be divided into three types:

Your own group in VK is the most popular type of communities, which can be done for all of the above types. This includes communication, exchange of news, photos, questionnaires, etc.
Public page - more suitable for notifying interested parties about various news sent on behalf of the administrator.
Event - created to send invitations to trips, birthdays, meetings, concerts.
It is tied to a certain date, before the start of the event, all participants receive a reminder about it.

So let's get started.

How to create a VKontakte group

3. Choose a view.

4. Go to the next screen, where we fill in the required fields and select a topic.

5. On the next screen, fill in the description, we can change the URL to a short one (highlighted in a red rectangle), load the finished cover.

The title should be short and memorable. Be sure to use keywords. Cover size - 1590x400 pixels. Do not forget about the correct mobile display of the header on phones, so all its colorful important colorful should recede from the edges.

6. Scroll down the screen. You can enable the action button, which will be displayed on the right under the header. For example, you can use it to call, write to the administrator, go to a website or application, etc.

7. Fill in the rest of the information even below: type of community, site, phone number, author, who will post news to the feed (you can allow it to members), import RSS and Twitter. You can also age-limit participants (for example, “weed out” minors).

8. After filling in all the fields, you can make changes or continue filling the public in the "Management" section.

9. In the section "Sections" we allow or prohibit links, videos, photos, audio, discussions, events, contacts. A separate block is interesting - Products, you can connect a full-fledged online store to them. The main block will be displayed under the header, the minor block - under it. For an online store, it is recommended to mark "Products" as the main block.

Remember to save every change.

12. In the next tab, you can specify the address, mark it on the map. If there are several of them, then all can be marked.

13. The next point will be of interest to web developers. In it, you can add dynamics to the header, link a public with an online store, and simplify work with coding in programming languages.

14. Widget messages helps to interact with visitors and answer their questions in the public, you can also put a special widget on your site.

15. The section "Applications" is very interesting. For example, you can create an order button, connect cart sales, implement ticket sales, make an appointment, and much more.

16. In the next paragraph, you can organize the reception of virtual Money via VK service.

So, the creation of the group is complete. Now you need to work with publications and invite subscribers.

This is how a filled group might look like:

On mobile device you can also create your own groups. To do this, you need to open a browser and work not through the mobile version, but with full version website. All work happens in the same way as on a computer. Unless, it is more convenient to work on a PC, since before your eyes big screen, expanded keyboard, comfortable mouse and a package of useful programs.

Create your own groups, promote them, and you will get another platform for promoting your business or uniting people with the same interests.

vk represent another powerful positioning mechanism, after a personal page on a social network. The group is created for various purposes:

Opening an online store for positioning and selling goods and services. The main difference between an online store and other communities is the availability of goods ( additional function selected when creating or configuring a community). Important! The presence of the goods positioning function is advisable, but not necessary, since you can sell your products using other community mechanisms: discussions, posts, documents, photos, and so on.
Earnings from placing advertising posts from other communities or users of the social network " In contact with», As well as with links to third-party Internet resources. Naturally, you can do without commercialization and make reposts from other user pages or groups.
Direct or indirect search for people by interests based on a common hobby or for acquaintance of a wider spectrum: friendship, flirting, serious relationships, and so on.
Self-realization by positioning and promoting your creativity: poems, paintings, photos and the like.
Other purposes, for which the imagination of the user of the social network is enough " In contact with»And within the framework of the permissibility provided by the current legislation of the Russian Federation.

Whatever goal the user or several users pursue, since groups provide an opportunity for collective management of the community, the number of members and visits to the group " In contact with»Directly depend on the owner's active actions to promote it. But now we will touch on a narrower and more fundamental topic and analyze: how to create a group in VC.

Creating a community in vk: step by step instructions

Let's move on to the practical part of the narration, in order to finally try once than to read the theoretical verbiage:

Step 1

We open our page « In contact with". For example, it might look like the picture below.

Step 2

In the left context menu select the item "" and click on it with the left mouse button.

Step 3

We get to a page with a list of communities in which you are a member, as well as invitations to various groups from your virtual friends. Here we find the coveted button that will open new horizons for us. virtual reality, with a rational approach, allowing to constructively change physical reality. And with a destructive approach - to lose an additional couple of hours on the social network every day. Click on.

Now again a little theory, and then continue with practical implementation the task at hand. While we thoughtlessly clicked to create and create, we did not think: why do we need all this? Well, since our story is useful, then let the group be useful for people. And she will talk about the recipes and secrets of cooking wild plants in the style of the School of Survival. Now back to the practical part again:

Step 4

A pop-up dialog appeared before us, which requires us to select three criteria for the future community at once.
« Name". The hero of "Captain Vrungel" often mentioned this, so we will approach the question responsibly and in accordance with the group's theme. It is all the more important to take into account that, according to the words in the name, this group can then be searched for by users of the social network, and with increasing popularity - by users. search engines... That is, if you do not want to go underground, then it is not advisable to choose a name like "Etollldyarvydati Gytsbmtvay". Let's name the community in accordance with the topic discussed in the theoretical part of the article - "School of survival: edible wild plants".

Next, you need to select the type of community. " Event”We sweep aside at once, as it is beyond the scope of our research. Let's analyze the difference between the points " Group" and " Public page". In terms of functionality, the difference between them is small. The main difference is in the way you attract users. When promoting a public ( public page) it is impossible to invite 40 friends every day using standard mechanisms vk... In this regard, if you plan to use the manual method of attracting participants, then it is more logical to choose a group.

Now click on " Select a topic"And two options drop out:" Community of interest, blog" and " Page, company, store, person". In our case, the first option is optimal - we choose it.

And again appears " Select a topic"- here the choice will be wider. Suitable for a survival school " Tourism, travel". In the end, everything looks as follows, as shown below.
Click.

Step 5

After that, we get to the next page with the settings.
Here you need to fill in the following fields:

« Community Description»(Welcome speech to the group members and community positioning);
« Group type»(Open - all comers enter, closed - enter after the application is approved by the administrator, private - enter only at the invitation of the group owner);
« Community cover"(Press" Download»And choose a thematic picture);
« page address»(You can leave a set of numbers or enter any name from the unoccupied ones in Latin).

Additional information is filled in at will. Click Save and get into the profile of a ready-made personal community.

Now you can proceed to posting interesting and informative posts, creating discussions that provoke communication between members and guests of the group, inviting group members to avoid monologues, and exploring a lot of additional settings.

Building a community using a smartphone

The above discussed how to create a group in VC on a computer or laptop. However, today more and more people are switching to using in Everyday life mobile devices - tablets and smartphones running on Android platform, ios or analog operating systems Oh. To optimize the operation of mobile operating systems, developers offer special offers in which a number of functions are limited or facilitated for use on the respective gadgets. In this regard, it is important to separately consider how to independently create a group in VC through the phone. There are no striking differences in this issue and it was noted only in replacing the button with the sign “ + "Located in the upper right corner of the interface.

Community Building: Additional Resources

If a variant of the instructions on how to make a group " In contact with», Described in the first section, seems to you more adequate and convenient, then you can adapt it for use on a mobile device. To do this, simply log into social network « In contact with"Without using mobile app vk, but using a standard firewall installed on a smartphone or tablet or downloaded from the Internet.

Output

This article looked at how to create a group in vk... Was brought step-by-step instruction on its formation. Now you know how to create a group " In contact with", And it's time to create.