Apple has registered new iPads in Russia. When is the presentation? Apple presentation: when to watch and what to expect When the apple presentation takes place

New line Apple's 2018 devices did not impress investors. The very next day after the presentation of new products, there was a small, but still a drop in the value of Apple shares. Despite the fact that on the eve of the event, shares, on the contrary, were growing steadily - in the wake of expectations.

A little about the presentation of Apple 2018

Apple's presentation pleased smartphone lovers (three technical innovations), but left with nothing those who counted on new iPad versions and AirPods. Some critical viewers managed to declare that "Apple has ceased to amaze." Although there were many who welcomed the novelties warmly. Especially pleased with the new Apple Watch, which became even smarter by their fourth version.

This year's presentation left a mixed impression on many

The presentation took place for the first time at the Steve Jobs Theater in the American city of Cupertino (California). On September 12, a thousand lucky guests were invited here - guests who were the first to see technical innovations.

The head of the company, Tim Cook, spoke about gadgets. Moreover, each of the presented developments was demonstrated on a huge screen behind him.

What was presented

The public was shown three smartphones and one watch that retained a number of functions of previous models, which are successfully combined with new, long-awaited features.

In Russia, sales of the new iPhone will begin on September 28

The most loyal fans of the company's products have been waiting for this new product for a year. However, in practice, it turned out to be almost an exact clone of the iPhone X introduced in 2017.

The size of the frameless display of the novelty is 5.8 inches. It is possible to use two SIM cards at once, as well as a face scanner that can protect the gadget from being used by strangers.

The device has a new, very fast A12 Bionic processor; new battery(allows you to keep charging for 30 minutes longer); improved moisture protection system. If the smartphone falls into the water, it can lie in it for up to half an hour without prejudice to the technical component. Then you can take it out, wipe it and dry it, and then use it again - as before. All this is the responsibility of the new heavy-duty glass in which the device is "packed".

The camera has also been updated in the gadget. There are new opportunities for creating professional portraits, macro photography, photo processing, which will clearly interest photographers. For ordinary users, most likely, it will take a couple of days to experiment with photo correction, and then forget about the new options and ... no longer use.

The cost of the iPhone XS in Russia will be about 87,990 rubles. The start of sales in Russia is scheduled for September 28.

Now the gadget will work 1.5 hours longer than its predecessors

Such large (with a screen of 6.5 inches) iPhone Apple has not presented it yet. True, as experts say, the huge size of the gadget is practically not felt in practice:

• it fits comfortably in the hand;
• does not seem heavy;
• does not look bulky, but, on the contrary, even elegant.

In terms of its functionality and capabilities, the gadget repeats the iPhone XS.
The screen resolution is 2699 by 1242 pixels. Customers can purchase models in three different colors:

• gold;
• silvery;
• shade "gray space".

By the way, in addition to the increased display size, the buyer will receive a longer battery life without recharging. The battery life of the device is increased by 1.5 hours compared to its "big brother".

The novelty will cost customers 96,990 rubles, the start of sales in the Russian Federation is also scheduled for September 28.

Apple is positioning the iPhone XR as an inexpensive option, although at a cost of 65 thousand rubles. the question arises, is it such a budget

The company positions this gadget as a "budget" option for those who cannot afford the iPhone XS. To slightly reduce its cost, Apple went to a certain "optimization". In particular, they replaced the OLED screen with a less expensive (and, frankly, already outdated) LCD. In addition, during the development, technologies from other models were used, which also made it possible to save a little:

• Face ID face scanner,
• super-fast A12 Bionic chip (very useful for video and photo processing; as well as for mobile games that require high speed).

The buyer will be able to choose an iPhone of one of six colors - mostly bright, festive colors. In addition, it is possible to purchase a device that has internal memory in 256 GB. However, an ordinary buyer is unlikely to be able to use it on full program, because there are too many for calls and viewing news in social networks.

The novelty will cost from 65 thousand (in a simple version) to 77 thousand (with big amount memory) rubles.

Apple Watch Series 4

Apple believes the new development will help save the lives of thousands of people

The general verdict of the experts: “ Nice watch... We must take! " Smart watches (already of the fourth generation) look very stylish: their screen has become frameless and, in comparison with its predecessors, has increased by about 30 percent. The design of the dial has also been improved. He acquired a rounded shape. At the same time, all the manipulations made by the developers did not make the watch heavier, due to the fact that their case became thinner.

The straps have also been updated: new colors have been added - both classic and sporty.

In addition to changing the appearance, smart watch there were also new opportunities. For example, Apple Watch has added the function of automatically calling an ambulance. It will work if the watch understands that its owner has fallen and lies unconscious.

And this is not the only new "medical" function added to the gadget. Another very useful property fourth Apple Watch - the ability to take an electrocardiogram. The company is confident that this option will help save thousands of lives in the future, because the watch will not only detect the problem itself, but will also give the person advice on how to help itself in a critical situation.

In Russia, the cost of new items will be about 31,990 rubles. But the development is worth it.

Perhaps the main result from the current presentation new Apple products- this: the company continues to seriously develop the digital medicine market. If the developers manage to seize the leadership in this direction, then they will control a gigantic market, the turnover of which is estimated at trillions of dollars.

Real steps towards this have been made at the current presentation of new products: Apple was not only the first in the world to make a gadget useful for health, but, as Steve Jobs bequeathed, “the first to explain to the world why it is needed at all”.

Apple will be holding its second Fall 2018 launch on Tuesday October 30th. The special event will take place at the Howard Hilman Opera House in Brooklyn, New York. With a high degree of probability, there will be presented a new generation of devices such as iPad Pro, MacBook and even Mac mini... Collected here recent rumors and other information about upcoming updates.

Frameless iPad Pro

It is expected that the main announcement of Apple's October presentation will be the iPad Pro tablets, which will receive a frameless design and some other important innovations.

The new iPad Pro models will feature 11-inch and 12.9-inch edge-to-edge screens. The usable area of ​​the display will significantly increase by ditching the Home button with the Touch ID fingerprint scanner in favor of the Face ID scanner and gestures for navigation. The cutout, as in the iPhone X, will definitely not be, because the thickness of the frames will be sufficient to accommodate all the necessary sensors. In addition, numerous rumors claim that Apple will introduce in tablets for the first time USB connector Type-C instead of the proprietary Lightning.

Besides the recycled appearance The bezel-less iPad Pro is expected to receive the powerful 7nm Apple A12 Bionic processor found in the iPhone XS, iPhone XS Max, and iPhone XR.

From the sad in the upcoming iPad Pro - they say that Apple will remove the 3.5 mm audio jack. This is pretty silly and, nevertheless, more than possible. In smartphones, the company abandoned it a few years ago, starting with the iPhone 7 and iPhone 7 Plus.

Successor to MacBook Air

Apple has not updated MacBook Air since 2015, leaving fans of the most popular ultra-light laptop to the bone. Then the focus shifted to the new slim 12-inch MacBook and line MacBook Pro for professionals. However, that should change on October 30 with the announcement of the long-awaited successor to the MacBook Air.

According to some information, the direct heir or alternative to the MacBook Air will retain the form factor of the 13-inch laptop, but it will be different modern screen with Retina technology, high resolution, thin frames, as well as updated technical characteristics... The computer currently offers an outdated 3 year old Intel processor and TN matrix.

The return of the Mac mini

It sounds surprising and almost impossible, but according to sources, Apple will even bring back the Mac mini - the smallest PC running macOS. As of the day of the presentation, October 30, the model will begin to live for the fifth year of life or 1,475 days without updates.

The most likely alignment for the next Mac versions mini: the same compact body, fresh hardware platform and up-to-date features. For example, the emergence of a USB Type-C connector and colors from the iPhone (black, gold, pink gold similar to the MacBook - why not?) will appeal to many.

Other possible announcements

It is known that Apple likes to be surprised when you don't expect it at all. Therefore, in addition to the iPad Pro, MacBook, and Mac mini, other new products may also be introduced on October 30th. These include the AirPower wireless charging mat, AirPods headphones 2, tablet iPad mini 5 or the promised Mac Pro workstation by the end of 2018.

IPhone XS and iPhone XS Max. Photo The Verge

What Apple showed at the presentation on September 12

iPhone XS and iPhone XS Max. Photo The Verge

Apple held a presentation of its new products on September 12th. The head of the company Tim Cook and other employees showed many new products - including three iPhones.

The presentation began with the demonstration of the new Apple Watch Series 4. They became thinner, and the screen is one third larger previous versions... They still help to keep track of health, but there are also some new functions. So, now, if you fell and do not get in touch, the clock will sound the alarm and report to the rescue service or send a message. Also, for the first time, it will be possible to build an electrocardiogram, and then send it to your doctor.

The watch is presented in four colors - silver, gold, gray and “gold steel”.

Prices: $ 399 and $ 499 (with LTE).

Then they showed a new iPhone called the iPhone Xs. It has two versions - 5.8 inches and 6.5 (the larger one is called the iPhone Xs Max). Both phones have an OLED display, as well as a camera equipped with all modern functions, in which the sensor and flash have been improved. Processor - A12 Bionic CPU. The new processor performs 5 trillion neural operations per second.

iPhone XS with dual SIM. Apple Photos

The most unexpected announcement (rumors about which, however, even before the presentation) was the introduction of two SIM-cards into the iPhone. Prior to that, Apple did not keep up with the times and abandoned such technology, which had already become commonplace in other companies.

But two SIM cards will only be in the Chinese market. In other countries, the second SIM will become virtual - eSIM.

Apple iPhone XR. Photo: Apple

The third smartphone is the budget iPhone Xr. Its body is made of aluminum, not steel, and it is presented in a wide range of colors - yellow, red, blue, coral, black, white. The screen has also become cheaper - instead of OLED, the smartphone has an LCD with a diagonal of 6.1 inches.

The prices for all three new smartphones were also named.

• iPhone Xs - $ 1000;
• iPhone Xs Max - $ 1099;
• iPhone Xr - $ 749

Prices for new IPhone 2018. Photo by Apple

All smartphones come with 64 gigabytes of storage. For 256 and 512 gigabytes of memory, you will have to pay more.

We decided to deal with the likelihood of introducing new devices. The event is not rubber, so not everything will obviously fit into it.

What is the likelihood of seeing each new product?

iPhone Xs, iPhone Xs Plus, and iPhone 9

Probability: 100%

The cutout in the screen under True Depth is not visible, but it is definitely there

Since 2010, we've seen a clear naming system for the iPhone: 4, 4s, 5, 5s, 6, 6s, and 7. There were 5c and SE specials, but general principle did not raise questions. In 2017, everything changed.

Instead of the iPhone 7s, we saw the iPhone 8 and iPhone X (10), so in 2018 we first waited for the inexpensive iPhone 9, the flagship iPhone XI (11) and iPhone XI Plus. But on 9to5Mac the latter will end up as Xs.

They will receive iPhone X design and Face id in the notch of the screen.

To 6.1-inch iPhone 9 fit into the lineup, it should get the current A11 Bionic instead of the new A12, as well as an MLCD + screen instead of OLED, a single camera instead of a dual camera and no more than 3GB of RAM.

So it will fit just under the iPhone X.

The main feature of the iPhone 9 will be a whole range of body colors: white, black, yellow, orange, blue and gray.

TrendForce are confident that 9 will cost no more $699-749 ... To achieve this price, it can have larger bezels around the screen, as well as aluminum sides instead of steel ones.

Concept of a gold iPhone Xs from Venya Geskin

Except for the A12 chip iPhone Xs and iPhone Xs Plus will receive a 5.8- and 6.5-inch OLED screen, respectively, 4 GB of RAM, dual cameras and steel side edges.

There was almost no doubt that apart from black and white flagship smartphones will also be sold in gold or bronze. This is hinted at by the presentation logo.

To fully justify the "s" index, devices can also get ProMotion - overclocking the screen frequency to 120 Hz.

You will have to pay for the iPhone Xs $899-949 , and for the iPhone Xs Plus they will ask from $999 .

Final versions of iOS 12, macOS Mojave, watchOS 5

Probability: 100%

The presentation should not ignore the final iOS version 12, macOS Mojave and watchOS 5, which we started actively using immediately after WWDC 2018.

The main feature of iOS 12 is the speed of work, and macOS Mojave received dark theme interface design, which should also migrate to mobile devices.

Oddly enough, personally I am the most I want to see the final version of watchOS 5 though installing it on my Apple Watch Series 2 won't do anything new.

However, I am interested to see how she will use the increased Apple screen Watch Series 4.

New bezel-less Apple Watch Series 4

Probability: 95%

No, Apple Watch Series 4 won't be round. However, the new watch will get rounded corners of the screen.

The screen of the novelty will increase 35% for the 42 mm version and 38% for the 38 mm version. This will be the main innovation of the device, due to which the old Apple Watch will be replaced with it.

Rather, their body will also become more rounded, the side button will be recessed into the body (maybe it will be touch-sensitive, like in the iPhone 7 and 8), the microphone will be located under the Digital Crown.

This is what a new exclusive watch face for Apple Watch Series 4 might look like

On renders, the Apple Watch Series 4 seems thinner than its predecessors, but we will find out the exact information on this on September 12.

Personally, I'm most interested in strap compatibility: I hope they haven't changed the mount and the old ones will fit the new watch.

AirPower Wireless Charging Station

Probability: 95%

Frame from the presentation of AirPower in 2017

Apple introduced AirPower along with the iPhone 8 (Plus) and iPhone X in September 2017. Then the company's new smartphones appeared wireless charger according to the Qi standard, so such a device was expected.

However, the company only announces sales of the device on September 12, 2018. This is the famous reporter Mark Gurman.

Analog AirPower from Plux with Indiegogo

AirPower supports charging iPhone, Apple Watch, and AirPods at the same time.

Apple planned to launch sales of the device back in June, but it had to be postponed due to technical difficulties.

AirPower is not just Qi wireless charging... Built into it operating system which controls power and pairing.

Updated iPad Pro with bezel-less screen

Probability: 50%

Concept of the new iPad Pro by Venya Geskin

Today, my colleagues and I are inclined to believe that the new iPad Pro will be presented to us on September 12 with a probability of 50-50.

Chances are, the company will want to focus more on the iPhone Xs (Plus), as well as the big bet iPhone 9.

iPad Pro will be an ideological continuation of the current 10.5-inch model. He will receive an 11-inch screen with reduced bezels and, most likely, without a cutout for True Depth.

About dual cameras and other additional features of the novelty are not yet known. But she may have additional contact pads for connecting peripherals.

The new iPad Pro will surely work on upgraded version of the A12 processor and will become the fastest device on the market.

Redesigned MacBooks as well as MacBook Airs

Probability: 25%

We expect from Apple new The 12-inch MacBook, which has not yet been updated this year, as well as the new Mac mini (not updated since 2014) and the anniversary iMac (20 years old).

However, Apple is unlikely to prioritize these products, so it may not allocate time for them during the presentation.

But the updated MacBook Air with a small probability, but it can look at it.

Apple hasn't updated the MacBook Air since 2015. However, he has no plans to abandon this device.

According to Economic Daily News, the company will offer us an updated 13-inch MacBook Air priced under $ 1,000.

It will work for Intel processors Core generation Kaby Lake and excellent suitable for students and other undemanding users.

Budget iPhone SE2 for Developing Countries

Probability: 20%

In early August, iPhone SE2 was found in Xcode 10. Most likely, this device will be an updated iPhone 7, which will be sold for no more $449 .

Live Text Stream from Apple Presentation!

On October 30, Apple held its second fall presentation in 2018. The following novelties were presented at the presentation:

• Refreshed 11- and 12.9-inch iPad Pro with Face ID ( overview).
• New Apple Pencil with gesture support.
• New Smart Keyboard Folio for iPad Pro 2018.
• 13-inch MacBook Air ( overview).
• The new Mac mini that has been updated for the first time since 2014 ( overview).

Also, two hours after the presentation, Apple released final versions iOS 12.1 , macOS Mojave 10.14.1, watchOS 5.1, and tvOS 12.1... A recording of our live text stream from Apple's October 30 presentation is shown below.

Live Text Broadcast of Apple's October 30 Presentation

What new items will be at today's presentation? All the anticipated Apple announcements are outlined below.

iPad Pro 2018

The main novelties of the upcoming Apple presentation will be the new large-scale updated iPad Pro 2018 tablets, which were originally expected to be released in September. However, Apple decided to devote more time to the presentation of the new iPad Pro, as there will be plenty of innovations in the devices.

According to numerous leaks from leading analysts and insiders, Apple is preparing two new tablets: with 11- and 12.9-inch displays. Key features Both 2018 iPad Pros will have screens with minimal bezels, noticeably reduced even compared to the 10.5-inch iPad Pro, and support for Face ID. More improvements are expected in the tablets, including new cameras and processors.

In addition, in the new iPad Pro 2018, Apple may for the first time ditch Lightning connectors in favor of USB-C. This change should open up a whole host of new possibilities for tablets.

Apple Pencil 2

Especially for the new iPad Pro 2018, Apple will release the new Apple Pencil 2. There is practically no specific information about the gadget. We only know that the stylus design will be radically updated. We will learn about the technical capabilities of Apple Pencil 2 during the presentation.

iPad mini 5

In addition to the new flagship tablets iPad Pro 2018, the long-awaited iPad mini 5 may be presented at the presentation on October 30. This was announced on the eve of the presentation by authoritative analysts Min-Chi Kuo, who never makes mistakes in his predictions. According to him, iPad mini 5 will receive a design in the style of the predecessor model, modern features and a very low price.

Apple hasn't updated the iPad mini lineup since 2015. Actual iPad model mini 4 is still on sale in the official Apple online store, even though the tablet's specifications are outdated a long time ago. The iPad mini 5 is a very long-awaited tablet for many Apple fans, as its compact size makes it easy to use outside the home.

New MacBook

According to analysts, Apple plans to release a new, less expensive MacBook in 2018. 12-inch laptop will receive modern specifications, very slim body and a reduced price tag in comparison with current models. Recent leaks have indicated that the 2018 MacBook will receive a Touch ID fingerprint scanner without the Touch Bar. This is the first time Apple implements such a solution in laptops.

MacBook Pro 2018

The presentation is due to have an annual MacBook Pro update. Experts believe that it will not be the largest. According to assumptions, Apple plans to update the processor and equip the laptop with an improved keyboard.

Mac mini

Several trusted sources said at once that Apple intends to finally update the Mac mini line - its most compact and available computers... The company hasn't updated the Mac mini since 2014 and is still on sale. old model computer at the old price tag.

From new mac mini to be expected modern characteristics, updated design (it is unlikely that Apple will keep the design of four years ago) and adequate for computers Apple prices... Mac mini 2018, like its predecessors, should be the most affordable Mac.

AirPods 2

Before the presentation itself iPhone XS, iPhone XS Max and iPhone XR it became known that Apple plans to release fully updated AirPods 2 headphones this year. But this did not happen at the September presentation, so it is worth waiting for the announcement of the new product in October.

How will Apple tie the announcement of the new AirPods 2 to the presentation that will showcase tablets and computers? The new iPad Pros are not supposed to have 3.5mm audio output. This will allow Apple to logically present the second generation AirPods and position them as a great purchase bundled with the new iPad.

New iPhones (iPhone SE 2)

Apple can surprise everyone at its October 30 launch and unveil new iPhone models. This possibility was highlighted by a recent find in the iOS 12 beta code. It found mentions of two brand new iPhone models... The revealed identifiers of the new smartphones have nothing to do with the iPhone XS, iPhone XS Max and iPhone XR presented in September. In this regard, it is possible that Apple is indeed preparing to release one or two new iPhones.

According to forecasts, new iPhones may be an updated compact iPhone SE 2 or an improved iPhone version 7 (2018). It should be understood that the chances of new smartphones coming out are far from the highest. However, you can expect more affordable iPhones to come out.

When will the iPad Pro and other new Apple devices be unveiled?

Apple's presentation will take place on October 30 at 17:00 Moscow time. A live text broadcast of Apple's presentation will be hosted on this page.