LP generator input. LPgenerator - advanced landing page builder for business

The most preferred option for me

Grade: 5

Of course, I would like to see a module for adding a videophone here, but so far it is not. Convenient and easy-to-use site. There are more than enough tools for lead generation. I have 6 pages, all have different conversions. In order to bring the maximum number of clients, I periodically do split tests. I actively use Yandex.Direct. The cost of one lead is about 120 rubles for me, which is relatively inexpensive.
LPgenerator combines several services at once - constructor, integration, advertising, analytics and Additional services... The functionality is just awesome. Everything is a little confused, I didn't figure it out right away, I turned to the help of support more than once. By the way, the support works quite briskly, I received an answer to all my calls within 15-30 minutes.
I will not call the tariffs too high. If you search among similar services, then you can make sure that the prices are market ones. At the same time, the level of work is an order of magnitude higher than many.

Pricey but worth it

Grade: 4

This designer has almost everything tailored for the work of creating landing pages. Layout is easy to do - a large number of ready-made templates. They can be transformed and personalized with the built-in image editor. The job of creating landing pages is fun.
Another good thing is a CRM system that allows you to see leads. V personal account it is possible to create advertising campaigns and track all contextual advertising... If you yourself do not want to spend time creating landing pages, then specialists from LPgeneratora can help with this. Naturally, this service is paid. We must pay tribute to the technical support - they help everyone, without exception. Even for those who use the constructor for free. At the most expensive rate, a personal manager is provided. If you have money, then this constructor will work interesting projects create.

Convenient constructor and relatively inexpensive

Grade: 5

Normal service, I have been working with it for six months already, the quality and availability, as well as the support work suit me completely. The only thing that bothers me is the periodic offers. paid services. This service sharpened to create landing pages capture, the main purpose of which is to attract the target audience with the help of contextual advertising. To manage these pages, excellent functionality has been developed - this is a CRM notification system, and conversion optimization, and analytics with statistics, and integration with other services. There is good opportunity to earn money for a freelancer, and I get a very normal income - I attract buyers to online stores.
I use unlimited tariff, I pay half a year in advance - it's cheaper this way. I chose a suitable template for the page, modified it to fit my parameters and published the page. It is better to spend more time on this and work out the details well, then the page will turn out to be much more interesting.

Ideal for landing pages

Grade: 5

The constructor is excellent, completely tailored for the creation of a landing page, the toolkit is rich, the templates are original, the engine is convenient. It is as easy as shelling pears to create a page and there are many possibilities. An editor with a bunch of settings, you can take a ready-made template and change it so that it looks like the original one. Social media are easily embedded. networks, Robokassa, registration and feedback systems. There are notifications in Telegram.
The first week is free, then you need to choose a tariff. The best Unlimited, but it costs accordingly, and the price for Advanced is unreasonably high. I chose Basic. I have 1 page, a large flow of visitors is not expected yet, and it is expensive to pay twice just to turn off LPGenerator ads in the footer. My landing page is 3 months old and things are going well, the flow of visitors is 2,000. I work with conversion using a split test, track statistics, everything is done through the functionality of the constructor. LPGenerator's prices are too high, but they fully justify themselves.

Best Landing Page Builder

Grade: 5

This website builder offers about 250 templates, which are divided into different topics. It is also possible to create a template yourself, since it contains powerful editor... You can either edit HTML / CSS codes, or upload an individual template created in advance. A video is available on the website in the promo version after registration, which details all functionality LPGeneratora.
Partly templates are available only after payment, partly - free. This designer has several tariffs, but the most profitable, in my opinion, is unlimited. It is profitable to create custom-made websites on this tariff, because as a result you get landing pages with excellent conversion.

My Favorite Landing Maker

Grade: 5

Very functional, incredibly functional, well, there are so many things that you don't need much. It is very convenient to rivet whole paysites, besides, the statistics are detailed there, on the basis of which you can understand what was wrong with the behavior of users. By the way, it's convenient that you can order a unique lead, which further simplifies the work, and besides, it's not so difficult to figure it out, the main thing is to cut it. Even free templates not so similar to each other as is the case with most of these constructors.

I looked at the prices (I immediately remembered one fraudulent broker in the Forex segment for a person near the prices, they have exactly the same style and immediately suspected something and the design itself is similar, but in vain) and a little afigel - it is quite expensive, although given such a wide functional coupled with the stability of their hosting + traffic and the number of domains is unlimited (the "advanced" tariff is unlikely to be needed by anyone, because the limit of 10k unique per month is incredibly small), but the White Label tariff is also unclear who will need it, moreover so expensive ... However. everyone's business. I chose the "Unlimited" tariff - I didn’t regret it, I think it’s already understood. I recommend this constructor.

Serious landing page builder

Grade: 5

One of my favorite website builders. It is "sharpened" mainly for a landing page. There are many functions, you won't be able to figure it out in 5 minutes. Of the noticeable advantages, it is worth noting the possibility loading CSS file, as well as editing HTML structures... In addition, there is a very convenient customization of this very CSS file using sliders (like the brightness / contrast settings in Photoshop). I think everyone has ever wanted to just upload a file with their settings, slightly shift them, based on the specifics of the design, and get a ready-made website. This is where it is implemented. Seo offers standard, but still effective promotion solutions, mainly through contextual advertising. Prices are higher than those of competitors. The free period is limited to a week, and half of the templates on it are not available. It's up to you to decide whether you are willing to pay that much for available functionality or not. I personally use unlimited package for 4000 rubles per month. It is enough for my needs. To summarize all of the above, LPgenerator provides ample opportunities for the professional creation of landing pages, with, in my opinion, a little overpriced pricing policy.

Grade: 5

I had a chance to work with this thing - I can safely say that one of the most worthy landing page builders today. If you need to quickly "rivet" a one-page page and launch it into action, you should try it. In fact, this is a full-fledged CRM system with built-in notifications, telephony and other things. I liked the built-in analytics and statistics - it allows you to immediately see what's what and take action. I took a ready-made landing page template and adapted it for my business - English courses. The functionality of the constructor was enough with my head. In principle, the design possibilities are wide, especially if you have knowledge in the field of css. I myself corrected and completed something, I have the skills in this area - it turned out decently, not too stereotyped and boring. It cost me 4 thousand rubles to publish a page on the web - an unlimited tariff for a month. It should be borne in mind that you need to pay on time and regularly, otherwise downtime in the business may occur - unnecessary losses. It is cheaper to take at once for several months, if that. The price is adequate, although a little overpriced, as for me. Otherwise, no complaints at all. It is quite possible to create a one-page page yourself with the help of LP generator. But I advise you to entrust advertising to specialists.

For a good one page site

Grade: 4

The LP generator helped me make a business card site. Well, everything is very simple! But I do not agree that it is fast. Knowledge and special skills are not required, only good taste is needed to place the blocks in the right places. There are many templates, but all of them are not finalized. You have to adjust each one for yourself, for your business. Full customization pages took me about 3-4 days. You can set a typical template, but only this will immediately catch your eye. I wish there were more templates added to the auto category. I tried to do the advertisement myself, but nothing worked, since it did not bring the desired result, it worked incorrectly. Then he ordered from the same guys for money. We did it quickly and efficiently! The CRM is comfortable, everything comes without delay. With it, I can track visitors, contact them, and more. I pay 4,000 rubles a month. Landing page brings me an average of 40 thousand. So far, there is not much to complain about. But remember, a good site cannot be made in 5 minutes, not only under this platform, but in general under any one! It is necessary to devote at least a couple of days to the design and packaging of all blocks, advertising is an important factor that also takes time, I am already silent about the content - this is the most difficult thing.

A personal website in a couple of hours is real

Grade: 4

In addition to the fact that the service makes it possible to make your own selling page on the Internet, they also promote, advertise the site for adequate money. I sell chinese smartphones... The company is small, so our site is also without pathos. I added reviews to it, a lot of photos and videos. Prices increased by only 30%. The people take it! The CRM system is somewhat confused, I had to get used to it. I was advertised for about a week.

The search has only recently begun to climb. There have never been any failures in the system. All changes made are saved. The site opens normally on all devices (smartphones, tablets under different OS). The constructor is good, I liked it. There are many templates for every taste, although they are all about the same. The control panel is very simple. It's even interesting to work with her. I pay monthly through the card. So far, I'm happy with everything. LPgenerator is my assistant. People find a site, call, leave a request for feedback are interested in availability. This is already good. Now more than 300 people visit my site every day. The site was uploaded a couple of weeks ago. I don't know how I would do everything without a constructor ...

Everything is clear on the case

Grade: 4

Beautiful, comfortable, with a lot of chips, with the ability to fill in your design. There is integration with 1C, telephony and lead management. All these are the advantages of LP generator. But the price is a MINUS. Very expensive in my opinion. Didn't pay - the site disappears until you renew it. Otherwise, this is the best constructor.
The visual editor is convenient. You don't need to puzzle over coding, but if there is a proger, then you can dig into the code. In the designer, you can choose your own unique logo or create one yourself based on the template. Another point is that it is possible to link the created project to the Facebook network, that is, it will be possible to promote the project right there, and the page will be designed in accordance with the site, very convenient. You can create mobile version site, you can make a landing page only for mobile traffic... I tried this and that, everything works at the highest level, no complaints. The constructor is mega functional and interesting. Basically, there is everything you need for a successful business.

Anastasia Osipova

Bsadsensedinamick

# Website builders

Landing page creation with LPgenerator

Even an inexperienced user can work with this platform. But in this case, it will take time to learn the functionality. You can create a one-page website for different purposes: arbitration, sales, presentation, company description ...

Navigating the article

• Features and capabilities of the LPgenerator platform
• Admin panel
• Visual editor
• Ready sites
• Publication on a special domain
• External applications
• Creating a one-page page
• Data analysis
• Template editor
• Domains
• Ready templates landing page with a unique design
• Thematic and schematic templates
• Templates for mobile traffic
• Facebook Templates
• Exclusive custom design
• Landing Page store with high conversions
• Tariff plans and free opportunities
• Examples of ready-made landing pages on LPgenerator
• Pros and cons of the platform
• Output

The popularity of landing pages on the Internet is associated with higher conversion rates compared to other sites. The demand for their creation explains the emergence of specialized designers of landing pages.

LPgenerator is a landing page generation service that provides Internet entrepreneurs, marketers, and traffic arbitrage specialists with a system of automated lead generation solutions. It also provides high converting ad campaigns.

Create a landing page

For this, a wide functionality of editing pages at the discretion of the developer is integrated into the platform. Therefore, experienced Internet entrepreneurs who understand how to increase conversion will feel the maximum effect from its use. For beginners, the "University of Lead Generation" is provided, which will explain the basic principles of work and allow you to create landing pages at a fairly good level.

You can work either alone or as part of a whole team of specialists, from 10 people, creating a turnkey finished product. At the same time, the functionality of the platform is limited exclusively to tariff plans.

Features and capabilities of the LPgenerator platform

Immediately after registration, the platform employee in the mode telephone conversation will offer help in working with the service. Also, a letter with a training course "University of Lead Generation" will be sent to the postal address. Within seven days, the user has the opportunity to learn how to work with the constructor absolutely free of charge, and then decide on the purchase of the tariff.

The LPgenerator project refers to tools for increasing sales that will help entrepreneurs bring the conversion of their website to the desired level. So, for example, the functionality allows you to edit templates, implement promotion tools, use external applications and scripts. In addition, the service provides a voluminous database of training materials (video tutorials, webinars, articles) and technical support for users to obtain an optimal result.

Admin panel

Work on the site will begin after the user logs into his personal account on the lpgenerator.ru website. "Admin" has a rather complex external design, but at the same time it is well structured. To superficially understand the work, it will take several tens of minutes. It will take much more time to explore all the possibilities, but without this you cannot get the most out of your project.

Visual editor

This part of the menu has a fairly wide functionality, so we will focus only on individual elements. The first thing a webmaster should do is to determine the required number of sections to which blocks will be added later. It is very important to structure them correctly, since the perception of the published content by visitors depends on them. This includes titles, videos (downloaded or taken from YouTube), photos, various buttons, reviews, and more. useful information... Also, to increase conversion, you can implement a pop-up window function with a special offer for customers who intend to close the site. In turn, those visitors who performed the required action can be thanked using the same window.

Beginners can use ready-made sections in their work, which consist of a site header, gallery, lead form, reviews section, footer and other elements. For a variety of designs, each section contains several dozen ready-made options for every taste. Filter by color and subcategory. Also, the user can create sections from scratch, using empty blocks and elements at their discretion.

In addition, the constructor provides the ability to connect Robokassa to receive online payments.

Visually, the site can be edited using a library of stock images and typography elements, and you can also make changes to the sizes and locations of widgets. This is done using the customization panel provided for each individual block.

Ready sites

LPgenerator developers also made sure to compete with primitive website builders. For this, a whole selection of ready-made landing pages was created, in which the texts and structure are made in accordance with a given topic. But their cost starts from 4,500 rubles. They can also be received as a gift when purchasing one of the tariffs. That is, there is no need to create a website completely. To become the owner of a full-fledged resource, it will be enough just to paste the text in the right place, add a logo, links to pages in social networks and register prices.

Publication on a special domain

Thanks to the pre-placement function, on a special domain you can look at it yourself, show the customer or friends a preliminary version of the landing page design. This is very convenient because it allows you to make several site options at once, conduct a survey, find out the opinion of others and choose the best option, to which traffic will subsequently be directed.

External applications

It is also worth talking about the integration in the designer of third-party applications. They are available in the "Conversion Optimization Center" section in the user's personal account. The webmaster has the ability to use email marketing services such as UniSender or MailChimp and others. Uploading files is done using Dropbox. For those who use SMS messaging, there are F1sms, Zingaya, etc. There are also a number of CRM systems, popular applications for online customer consultation, a callback function (CallbackKiller) and optimization of advertising campaigns.

Yagla service is a necessary component to increase conversion. Its peculiarity lies in the ability to show different elements of the page depending on where the user came from, thereby increasing the relevance of the content.

Creating a one-page page

The capabilities of LP site generator are not limited solely to landing pages, but also allow you to create full-fledged one-page stores. All functionality is implemented through in-page pagination, for the creation of which a separate module with settings has been developed. Thanks to this, the user gets the opportunity to fill the corresponding categories with goods, describe the characteristics, modifications, as well as create lists and set the base currency. An online payment system has been implemented to pay for the purchase. Access to all orders or requests made by customers is located in the orders section of the admin panel.

Data analysis

LPgenerator supports great amount analytical and statistical systems required for web data analytics. For example, you can track the conversion for each of the traffic sources and, if necessary, compare them with various variations page design. In this case, do not forget to prescribe utm tags. Without them, it is impossible to track the characteristics of traffic. Key metrics such as user geography, ROI, or funnel conversions should also not be overlooked. Separately, it is necessary to highlight the function of calling customers directly from the administration panel using LP-telephony, available in the "Leads" section.

But with all the functional diversity, the one-page is positioned as an addition to the main store, which is relevant when launching a new product, testing demand for a service or promoting a promotional offer. The downside is that all positions are added to manual mode, and the site format itself is somewhat limited and does not allow the implementation of a full-scale trading platform on its platform.

Template editor

Experienced webmasters will appreciate the option to edit the HTML / CSS elements of the template, as well as the ability to add javascript. If you have any difficulties with the implementation of any function, you can contact the LPgenerator staff for help. Of course, this will cost a certain amount, but the quality of performance will be at the appropriate level.

Domains

Registration is available in the control panel itself. A domain in the .ru zone will cost 300 rubles. After the domain is linked to the site, the user can verify ownership and create robots.txt and sitemap.xml files. From the point of view of SEO promotion, it is very important to correctly set page redirection, and LPgenerator provides this opportunity.

Go to LP Generator website

Ready-made landing page templates with a unique design

On this moment in the service gallery, webmasters can choose from more than 250 landing page designs. The proposed options differ not only externally, but also functionally. For example, some are geared towards interacting with search traffic, others are geared towards social media, and still others are geared towards smartphone users.

Thematic and schematic templates

Thematic templates are good choice in those situations when it is necessary to decide as quickly as possible on the design for a product or a promotion. All that remains for the developer to do is make cosmetic changes in the visual editor already in finished landing page... A full-fledged landing page will be completed in just a couple of tens of minutes.

Basic landing pages are characterized by minimalism in design, but at the same time the basic arrangement of elements is taken into account. This approach allows them to be used in conjunction with almost any product.

Templates for mobile traffic

All templates in this category are created taking into account the peculiarities of this type of traffic. Gadgets have recently entered our lives, respectively, the competition in this niche is slightly less. Hence, the cost of the attracted client is lower than in the desktop version.

Setting up a redirect of mobile traffic from the main version of the site will not be difficult, but it will allow you to implement the Click-to-Call function - direct calls from landing pages.

Facebook Templates

Despite all the privacy scandals, Facebook is still the largest social network in the world. In some types of business, it is the main or even the only source of customer acquisition. You can convert them at your own discretion using public pages within the network itself or by directing all traffic to external sites.

Using templates for Facebook, you can solve the following tasks:

• brand promotion;
• advertising of goods and services;
• increasing company awareness;
• direct communication with clients, including potential ones;
• getting leads.

Exclusive custom design

If none of existing options is not able to fully cope with the tasks set, the solution may be to create a website with a unique design. According to LPgenerator, service employees create about 60 projects within a month. At the same time, the emphasis is on conversion, and not on visual beauty. The cost of the service depends on the needs of customers and is set on an individual basis.

Landing Page store with high conversions

Buying a ready-made website is the best solution for those who want to get a full-fledged working project and not waste time developing it. To date, the LPgenerator landing page builder catalog contains more than 135 options on various topics.

All Templates

Tariff plans and free features

All new users of LPgenerator provide the opportunity to work with the constructor in demo mode for seven days absolutely free of charge. Having familiarized himself with all the possibilities, the client will be able to make an informed decision to purchase one of the offered tariffs.

The names of the tariff plans are not just random phrases. They tell entrepreneurs desired choice... This allows beginners not to overpay for unnecessary functions, and to experienced users or entire teams of specialists, on the contrary, do not regret their limited capabilities.

The cost of the tariff when paid for the year:

• Basic - 5028 rubles - the best choice for beginner entrepreneurs. The package includes 1 domain and the ability to publish up to three pages without traffic restrictions. 24/7 technical support and LPgenerator logo in the footer of the site.
• Advanced - 19,944 rubles - 1 domain without restrictions on the number of published pages and traffic of visitors. 24/7 support.
• Unlimited - 33 588 rubles - suitable for small teams with up to 10 employees. No restrictions on the number of domains, also provided free help on their binding and the creation of domain mail.
• Corporate - 132,132 rubles - is designed for an organization with more than 10 employees. For this money, it is possible to create 15 client accounts. Also, all limits have been removed and a personal branding option is available.

The cost of 419 rubles per month on the most budget tariff plan makes you think about buying. Large companies can afford to part with a certain amount to test demand. In turn, freelancers or startup owners should make sure that the sale of a service or product at least returns the amount spent so that the landing page is not unprofitable.

In addition to purchasing a tariff, the user can also order a number of additional services. For example, an online course on the basis of landing pages or creating a custom-designed landing page. In addition, LPgenerator, being a complete digital agency, provides services for attracting customers, creating a project with a unique design and layout, as well as transferring it from another hosting and CMS.

Currently, customers of the service, when buying any tariff, receive three gifts at once for a total amount of 9,470 rubles, which includes LPgenerator promotional codes for Yandex.Direct, Google adwords for two and three thousand rubles, respectively, and a set of designer landing pages.

The program is designed for new users who have not been advertised in search engines in the last 365 days. Also, in order to receive bonuses, you must pay any tariff and be a direct advertiser, that is, the owner of the site. Pages on social networks and third-level domains (domen.site.ru) are not allowed to participate in the promotion.

More about tariffs

Examples of ready-made landing pages on LPgenerator

Below are some interesting options for landing pages that were created by experienced users on the LP generator platform:

1. stiebel-heatpump.ru
2. smartapartments.ru
3. mskmedic.ru
4. cascadeofcolours.com
5. vodo-vorot.ru

Pros and cons of the platform

The strengths of the designer are immediately apparent. Especially for experienced users who are familiar with the technology of creating landing pages and know how to increase the conversion of the site. LPgenerator constructor sites provides an opportunity, without plunging into programming and codes, to radically transform the visual design by editing blocks and sections.

Let's list the benefits of the service:

• Adapted templates that visitors like even without significant changes by the webmaster.
• A large number of built-in external services that improve customer interaction and data analysis.
• Effective tools promotion.
• Possibility of placing a test version of the landing page on a special domain for testing.
• A variety of tariff plans to meet the needs of entrepreneurs and companies of all levels.

Pricing aside, the flaws in the landing page generator are not easy to find. Beginners may complain about the complex menu of the visual editor. But it is fully compensated by the possibilities provided by the service. In addition, there is a course "University of Lead Generation" to improve skills.

Output

Summing up General characteristics constructor, we will conclude that this is not the simplest product on the market, but at the same time the admin panel is quite informative and logically structured. It will take some time to fully understand it, but in return the user will receive a full-fledged store with good conversions and powerful data analysis tools.

A landing page builder, so it's no surprise that he sells services aggressively too. To complete the registration, you need to indicate the phone number, which the manager then calls and offers help. In addition, the site has a "University of Lead Generation" - a short course that explains the basics of creating and using landing pages. All this helps to plunge into the world of one-page selling sites, where every visitor is a potential buyer.

Help will be very useful: LP Generator loads the webmaster's brain with its functionality, forcing to understand admin panel and designer tools. Simply moving the mouse while dragging objects will not work here. The editor is quite complex, with big amount settings, but thanks to tips and training, you can achieve impressive results. The designer implements ideas of any complexity, while the design is really deeply customized, since the service is not limited only to cosmetic changes.

LPgenerator is a comprehensive system that completely covers all issues related to the creation, testing and promotion of landing pages. In addition to a powerful visual editor, the designer offers built-in tools for promotion, integration with third party applications, the ability to connect scripts, a large knowledge base that reveals not only technical issues, but also the features of advertising campaigns using landing pages.

If you collect custom-made landing pages, be sure to appreciate the convenience of the test publishing system. You can place multiple landing page variations on subdomains by assigning numbers to them and show them to the client. This will also be useful if you are collecting a landing page for yourself - for example, to get feedback from friends or specialists in the thematic community on social networks.

The integration capabilities of third-party applications deserve a special mention. With their help, the functionality of the constructor becomes even wider. You can connect tools to the site for:

• e-mail and SMS marketing - MailChimp, UniSender, Zingaya, F1sms, etc .;
• file storage - Dropbox;
• communication with clients via online chat - Jivosite, Callback Hunter.

LPgenerator has own system lead management, but to add new features, you can connect full-fledged CRMs - Bitrix24, Megaplan, amoCRM. To increase the relevance of your content, you can connect the Yagla app, which changes page elements depending on the referral source.

LPgenerator also offers functionality for creating one-page online stores. Product categories and storefronts change through pagination within the page. There is a separate module for managing the store, which contains all required settings... It allows you to:

• create product categories;
• edit characteristics;
• add brands;
• fill the showcase;
• choose, currency, methods of payment and delivery.

However, in-store functionality is just a bonus. Products are added manually, and the very format of displaying a showcase on a one-page page implies a small assortment. Choosing LPgenerator to create a store is not the most efficient solution. But making a landing page that will immediately sell a product in different modifications is a completely successful application of the store's functionality of the constructor.

Domains for landing pages can be bought directly from the control panel. After registration to domain name three files are connected: proof of rights, robots.txt and sitemap.xml. You also have the ability to define address redirection rules to remove duplicates, so the constructor provides all the necessary capabilities in this aspect.

With the collection of statistics and analytics on LP, everything is fine too. You can watch conversions for each traffic source, study customers, compare the performance of different variants of the same sales proposal, evaluate ROI and funnel metrics. In general, the functionality of the designer leaves a very pleasant impression, as well as the convenience of working with landing pages and the users who come to them.

Design

After creating an account, you will find a demo site in your personal account that shows the main features of the constructor. The video will also help you to study the functionality of the system. In addition, when you open the visual editor, a manual appears, hints pop up everywhere, so you usually get comfortable with LPgenerator and start editing the site quickly enough.

The designer offers to build a landing page from scratch or choose one of several hundred schematic and thematic templates, divided into categories. The layouts are presented for the implementation of different projects:

If there is no category suitable topic, you can use a universal layout to create a landing page. Thanks to the customization tools, you will make the page you want out of it. You can add sections, content blocks, widgets and immediately customize their appearance: change size, location, content.

Changing the template will take a lot of time. In terms of its functionality, the LPgenerator editor strongly resembles Photoshop - the same abundance of display options, from which it becomes scary at first. Each element has its own set of settings, resulting in thousands of different interface combinations.

If standard settings elements are not enough for you to achieve the desired result, you can edit the template files. This will require HTML and CSS skills or professional help. You can create several variations of templates, and then test their effectiveness and choose the best theme for the landing page.

If the set of themes presented does not meet your needs, you can go to the landing page store and get another 3 hundred layouts. A template with a non-unique design in the store costs 4,470 rubles, a unique design will cost 33,740 rubles. In addition, the webmaster has the option to order the design of the landing page.

Search Engine Optimization (SEO)

Despite the fact that the main source of traffic for landing pages is advertising, and not high positions in the search results, LPgenerator still offers users basic optimization tools. Among them:

• Meta tags for adding a title, description and keywords for which search robots receive information about the page and then display it in the SERP for relevant queries.
• Indexing management. If you are redoing the page, you can prevent search engines from temporarily browsing so that they do not pick up incorrect data.
• Open Graph Markup - Display additional information about the page when publishing a link to it in social networks.
• Alt tag for an image, which shows additional information when you hover over the image.
• Use of key phrases in the text on the pages.
• Adding the H1 tag, which search engines must pay attention to.

Landing pages usually have little text, but it is important that it is as unique as the pictures. Search engines also take into account the originality of the content when ranking links in the SERP. Proper tuning of SEO parameters will ensure not only getting a place in the search results for relevant queries, but also the correct display of the page in the browser. An interesting title, catchy description, high-quality image on the preview - all this will attract attention when placing links in instant messengers and social networks. Therefore, without work on search engine optimization making a good landing page in any case will not work.

Tariffs

Considering the focus of the constructor on the creation of selling pages, it would be strange to count on its free or low cost. If you want to make money, you will have to pay first by choosing one of 4 premium plans. The cost varies depending on the paid period. If you pay for the year, you can save 30%.

On all paid plans, the full functionality of the constructor is available:

• Landing page layouts.
• Multilanding.
• Split testing - creating copies with a modified structure and content.
• UTM tag constructor and statistics for tracking traffic channels and evaluating the effectiveness of advertising platforms.
• Parallax effects.
• Page optimization for search engine promotion, etc.

For an individual freelance specialist, the "Advanced" tariff is ideal. It offers 5 domains, 50 pages and a limit of 9,900 people on all pages published on the internet. If the limit is exceeded, for further promotion you will have to switch to the "Unlimited" tariff by paying the difference in cost. Linking a domain and domain mail at the "Advanced" tariff will cost 297 rubles.

To start, you can use the "Basic" tariff, but it offers binding of only one domain and adds a designer advertisement to the one-page page - the footer will indicate that the landing page is made on LP Generator.

Advantages and disadvantages

If we consider LPgenerator as a system for the professional creation of landing pages, then it has some advantages:

• Functional visual designer with tools graphic editor and the possibility of deep customization of the template.
• Built-in conversion optimization and statistics analysis tools.
• The ability to add a full-fledged online store to the landing page.
• An informative knowledge base that will help beginners understand, and experienced webmasters - to learn more about creating landing pages.

Among the shortcomings, one can single out only the high cost and relative complexity of the visual editor. But these disadvantages are subjective, and besides, they are easy to explain. The cost is directly related to specialization: a constructor for a business with such functionality, by definition, cannot be cheap or free, because a team of professionals is needed to maintain it in working order.

The complexity is reverse side functionality: at first nothing is clear, but after a short training you can do things that seem impossible on other constructors.

LPgenerator is a professional platform for creating landing pages, landing pages (one-page pages), as well as an effective tool for attracting customers and increasing lead conversion. This service is an example of the fact that it is wiser to be the best in one area than mediocrity in many. Do not expect universality from this constructor. Only those users who want to turn landing page visitors into regular customers for their business are welcome here.

Designs and working with templates

From appearance the landing page depends too much for the landing page builder (lead generator) to not pay too much attention to the templates. LPgenerator has themes for all occasions:

If the topics presented are not enough, you can go to the template store or order individual turnkey design ... But check your wallet first, because these solutions are not cheap.

The templates are grouped by topic. Even if there is no thematic template for the desired field of activity, you can choose a schematic layout and build a landing page based on it.

Universal schematic layouts are built with knowledge of the rules for the arrangement of elements on the landing page. Using customization tools, you can adapt the template to any proposal. Don't forget about mobile and social media. Templates mobile pages and Facebook can generate a lot of useful traffic if they are properly designed and promoted. The problem is that not every webmaster can handle layout.

The template editor is visually very similar to Photoshop. When you select any item on the page, its options are displayed that you can customize. If you are familiar with HTML / CSS, you can opt out of visual editing and refer to the template code that is available when using the paid plan.

The main advantage of LPgenerator is the ability to create multiple template options and test them on audiences, checking the effectiveness of the proposal. A well-converting landing page is a landing page that has been tested and revised several times. LPgenerator's capabilities in this sense are impressive.

Functionality

Talking about LPgenerator, it is wrong to consider only settings, tools and widgets, like other constructors. This platform is positioned as a tool for generating client orders (leads) ... Therefore, after paying for the tariff, you get access to webinars, an extensive knowledge base and a friendly manager who will call the phone that you add before starting to work with the template editor.

Okay, the call is a little annoying: you don't have time to figure out what's what on the free tariff, but they already call you and offer to switch to a paid one. But the very complexity of the provision of services pleases. For example, let's see how WordPress works. You install the engine, and then you look for information on how to configure it, which plugins to install, etc. In the case of LPgenerator, additional sources of information are not needed, because all the necessary information is in the knowledge base, training courses and webinars.

The main emphasis is on to edit the appearance of the template or build a landing page from scratch. The visual editor, as we said, strongly resembles Photoshop and takes at least no less time. Here you also have to work with layers, changing the elements of the page. You can customize everything: image size and position, color, size, text font.

Each parameter has hints and complete guide by application. Not sure what dynamic text is? Open the guide, and in a few minutes you will realize that there is nothing better for solving your problem than multilanding , the text of which changes depending on the parameters of contextual or display advertising. Or, conversely, decide that you do not need this dynamic text and will not waste time writing it.

You can collect landing pages from individual elements or use the section builder and create the landing page in blocks: header, gallery, reviews, lead form, etc. The form can be changed beyond recognition by freely moving elements across the landing page. This approach to editing is time consuming and dangerous in that an inexperienced user can ruin even the most attractive template. Therefore, when working with LPgenerator, you need to constantly refer to the knowledge base, and it is better to undergo training before creating the first landing page. And be sure to turn on the grid in the editor so that the elements are positioned exactly along the ruler, and not by eye.

Want to add HTML or scripts? No problem: LPgenerator not only provides such opportunities, but also offers to watch a short video tutorial or read a complete manual written in normal language, without unnecessary terminology. LPgenerator provides everything necessary tools to create, analyze and then improve the landing page. Without leaving one site, you can upgrade from scratch and recoup the money invested in the purchase of the tariff.

Price policy

Before giving money for a paid plan, you will have the opportunity to work with the service in demo access for 7 days for free. Then you need to choose one of four tariffs. In the description, the indication of the target audience captivates. It is clear that these are averaged values, but they are also useful: an inexperienced user will immediately understand what he needs to choose.

The cost of tariffs when paid for the year:

1. Basic (6712 rubles / year) - 1 domain, 1 landing page per month, traffic limitation up to 3000 visitors, 24/7 technical support and premium templates, LPgenerator footer is placed on the landing pages;
2. Advanced (19954 rub / year) - 5 domains, up to 50 landing pages per month, traffic limitation to 9900 visitors, 24/7 technical support and templates;
3. Unlimited (33588 rub / year) - no limits on incoming traffic and the number of created landings, free domain connection, access to premium template templates;
4. Corporate (132,133 rubles / year) – corporate tariff suitable for agencies. Provides the ability to create 15 client accounts. Improved quality of technical support, no limits.

Price 559 rubles per month when paid for the year - is it a lot? If the landing page doesn't even bring that kind of money, it's worth considering whether it has a right to exist at all. LPgenerator helps to earn money, therefore it is not going to remain in the red itself.

LPgenerator is not a constructor in the usual sense, so it shouldn't be surprising that there are restrictions on the number of visits even when using paid tariff plans. The site allows you to create marketing solutions for lead generation, advertising campaigns with high conversions. 3000 people for the start is enough to understand whether the product / service has hit the interest of the audience. Attendance grows - so does income. This means that you can switch to a more expensive tariff, which will not have restrictions on the number of visitors.

In addition to the features included in the tariffs, there are additional services - online courses on creating landing pages for marketers and business owners, as well as ordering a landing page with an individual design. LPgenerator offers digital agency services:

• Attraction of clients.
• Creation of a unique selling design.
• Layout and moving to LPgenerator with CMS.

The prices are very high, so only serious businessmen will be able to get their offers. We, simple creators of landing pages, would rather pay attention to what optimization and promotion tools the service offers.

Optimization (SEO) and promotion

Landing pages have slightly different optimization and promotion rules than regular sites .. There is one page, you add a title, leave it in the text. keywords, by which users can find it, and launch the landing page in general access... Yes, there are meta tags too, but the main focus is on attracting customers through contextual advertising.

To manage leads, a CRM is built into the system, which can be worked with through the Conversion Optimization Center. Here you can:

• See all customers and analyze their behavior.
• Add third-party services for sales management and interaction with visitors: online consultant, callback, e-mail newsletter.
• Track statistics of visits, geographic distribution, lead conversion funnel.

One of the main features of LPgenerator is a simple split test tool. With this feature, you can launch two versions of the same landing page to check which one is performing better. A split test allows you to improve your landing page indefinitely by tracking how changes in structure, layout or presentation affect conversion rates.

LPgenerator is a powerful service for creating and promoting landing pages. If you do not want to do this yourself, there is an opportunity to order a ready-made landing page with subsequent optimization and distribution through contextual advertising and search engines... The only question is the money that you are willing to pay for these services.

Pros and cons, alternatives

The advantages of LPgenerator are very easy to discover, especially if you know what a landing page is and how difficult it is to make it attractive and selling.

• A powerful visual editor in which, without knowledge of the programming language, you can change any display parameters of page elements.
• Professional templates that will appeal to visitors even without deep processing by the webmaster.
• Integration with a large number of services for selling and interacting with visitors.
• Effective tools for promoting the landing page and collecting statistics.
• The ability to create a multi-landing page and conduct a split test to improve the landing page.
• Tariff plans that allow you to create several dozen landing pages on one account.

Disadvantages are not easy to find, especially if you do not cling to prices. Yes, they are high, but over time you realize that you have to pay for quality and convenience. We can talk about the complexity of a visual editor, but if you have worked with Photoshop, you will quickly figure it out. If not, then the knowledge base and training videos to help.

If you need one landing page, then LPgenerator is definitely not your choice. It's too expensive entertainment for one landing page.

The service is great for small businesses willing to pay for quality. Buy the "Advanced" plan and create up to 50 landing pages per month, including multi-landing pages, which are counted as one. Plus you get access to various training materials and learn how to increase conversion.

If you are not going to produce landing pages on an industrial scale, then LPgenerator will become in a good way understand what modern landing pages look like, what requirements are imposed on them and what tools are used for promotion. So the service is obligatory for familiarization, and you decide whether to spend money on it after 15 days of the trial period.

Constructors analogs of LPgenerator

LPgenerator alternatives can be listed for a long time. All of these systems are different, but any of them will be a much better choice compared to the LPgenerator.